TouchSpin - NOAH13 London

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Introduction to TouchSpin - Presentation by Sherman Sall, Founder & CEO of TouchSpin at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

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TouchSpin - NOAH13 London

  1. 1. Slots. Evolved. We are the evolution of free to play, social slots
  2. 2. WHAT WE DO Category-defining F2P casino platform Addictive, Innovative mechanics Let data lead the way
  3. 3. TEXAS REELS FAST, FUN, ADDICTIVE Play poker in a slot machine
  4. 4. EVOLUTION OF SLOTS 7-Reel Slot Engine • Players “sit” at same table • Compete on SHARED reels • Two PRIVATE reels • 100% payout on core game • Meta-game drives in app purchases
  5. 5. OUR EDGE The David and Goliath Principle • Changing the rules of the game • 100% data driven • Real-time player segmentation • Integrated virality and purchase marketing • Multiple business models
  6. 6. THE OPTIMIZATION CYCLE Design + Ship Deploy personalized optimizations to improve UX Capture + Analyze the Data Optimize the game
  7. 7. THE TOUCHSPIN TECH Fundamental IP Patents Pending on “Multiplayer Slot Machine Gaming” New games and mechanics ready to develop Man + Machine Extensive team experience Robust analytics and optimization framework
  8. 8. A $7B OPPORTUNITY Morgan Stanley: Social Casino to become $7bn industry A 173M Player Market Engagement Features Critical Increased per player earnings with baked in features Crossover Potential is Large Players convert to real money gaming Revenues are many times higher
  9. 9. THE “95%” ARE THE KEY The few pay for the many - the masses create value • The 95% Marketing Channel • Viral engine builds liquidity • Lowers acquisition cost • Improves ROI • Many ways to Monetize
  10. 10. FREEMIUM SLOT APP Slots perform in the top of the class in all major metrics. 5 10 15 20 Strategy 25 30 13. Big Fish Casino, Big Fish Games Slots Management/ Sim Social Turn-based Solitaire Casino/Poker Endless Runner Card-Battle iOS Game Sessions Per Week 16. Slotomania, Playtika LTD 20. DoubleDown Casino, DoubleDown Interactive 21. Jackpot Party Casino – Slots, Phantom EFX 29. Slots – Pharaoh’s Way, CERVO MEDIA GMBH Big Money Making Apps
  11. 11. F2P BUSINESS MODEL Multiple Monetization Channels • 5% of players monetize through IAP • 95% monetize through ads, virality, packaged data • Real Money gambling and licensing revenue 95% Ads, etc Gambling Licensing 5% IAP
  12. 12. BETA-TEST VALIDATION Favorite Feature Most Engaging Biggest Future Hook Addictive Feature Poker Slot/ Mechanic 4 1 Level Progression 29 More Levels 30 Winning/Coin Count 27 Bonus + Powerups 2 1 Bonus + Powerups 24 More Bonus Games 18 Level Progression 27 Played Texas Reels for 1st time. Level Progressio n 1 9 Winning/Coi n Count 18 Winning/Coin Count 16 Bonus Games 11 1 7 Visual/Soun d Design 14 Social/Multiplayer 11 Slots + Poker 14 Testers loved: Graphics/A rt UI 1 4 Pace 6 Graphics/UI 6 Powerups 9 Help/Tutori al 1 3 UI 6 Simplicity 4 Visual/Sound Design 7 Sound/Mus ic 5 Social/Multiplayer 4 Daily PRewards 3 Simplicity 4 Social/Multi -player 5 Poker + Slot 2 Real-money gambling 2 SocialMultiplayer 3 Auto-play 4 Auto-play 2 Pace 2 Surveyed 100+ beta testers • • • • • • Slots + Poker Level Progression Bonus Games Powerups Increasing coinx Social/multi-player
  13. 13. CONTACT INFORMATION Dino Decespedes Director of Marketing/Business Development dino@touchspincasino.com 1-(954) 684-5538 NY Sherman Sall Founder/CEO sherman@touchspincasino.com +41 (0)78 810 07 90 Zurich

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