Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TheMotion - NOAH16 London


Published on

Startup Stage - Advertising - Presentation by Iñigo Vega de Seoane, Co-Founder & CEO of TheMotion at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

TheMotion - NOAH16 London

  1. 1. The video ad technology for customer acquisition.
  2. 2. GET YOUR TICKET TODAY! 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
  3. 3. 72% 19% ADVERTISERS % of advertising budget is VIDEO % of today’s internet traffic is USERS VIDEO Source: Cisco Systems research. Cowen and Company research.
  4. 4. Why only 19%?
  5. 5. Video ad creation is a challenge EXPENSIVE TIME CONSUMING NOT DYNAMIC
  6. 6. We automate video-ad creation VIDEO-AD INVENTORY DIGITAL PRODUCT CATALOG < 1 hour
  7. 7. Run video-ads through the largest advertising channels
  8. 8. TheMotion outcome: Growth accelerator
  9. 9. Week 1 Week 2 Week 3 FB video-ads campaign with TheMotion TheMotion’s contribution to growth 0 20 40 60 80 +92% -50% Real use case: Facebook video campaign Cost per user acquisition CPA Transactions
  10. 10. +12% Real use case: Retargeting Video Display - AB testing % Click through rate (CTR) Video increase VS Static +59% +4% +30% +50% +96% CTR static CTR video
  11. 11. From Zero to Growth
  12. 12. 18 month journey MILESTONES 2016 Innovation unit in Tel Aviv Pilots with customers & Partners PMF: Video advertising SAAS Large customers activation 2H 2015 2017 2H 2016 1H 2016 Discovery & Build up Growth Validation stage Product market fit
  13. 13. 2017: Growth Direct Advertisers Partners ECOMMERCE TRAVEL CLASSIFIEDS RECURRENT 200 CUSTOMER PORTFOLIO 30.000
  14. 14. Business Model B2B subscription model BUSINESS € 2.500/Month PREMIUM € 5.000/Month ENTERPRISE € 10.000/Month Monthly video ads produced Monthly video ads delivered Creative customization
  15. 15. Our Team Experts at building global platforms and businesses Íñigo Vega CO-FOUNDER & CEO Mauricio Morales CO-FOUNDER & CPO Andrzej Tucholka CO-FOUNDER Segev Levi CTO Luciano Langenauer HEAD OF GROWTH Experience
  16. 16. Looking for Smart Money! Speed-up our Innovation Lab in Tel Aviv Accelerate growth From EU to the world €5M funding 1st QT 2017 €3M already raised
  17. 17. Thank you! @TheMotionVideo
  18. 18. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Justus Lumpe Managing Director The NOAH Advisors Core Banking Team Nikhil Parmar Director 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership