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Socialbakers NOAH
History
Profitable

2011
Largest
Facebook
stats portal

Became
Facebook
PMD status
Scalable

Founded in
Oct 2008
Launch of...
50 % Of Global
FORTUNE 500

800 000 Visits
Per month

1 800 Customers
Biz update
new logos
Biz update
new logos
Biz update
new logos
50 % Of Global
FORTUNE 500

800 000 Visits
Per month

1 800 Customers
Social Media Generational Development

Perfect
Customer Care
Listening
Team
Content
Set-up

Basic ads

First Generation
“T...
Nestlé Social dashboard by Socialbakers
Three Dramatic Shifts
Three Dramatic Shifts That we help Solve

1. Focus on Content Marketing

2. Focus on Advertising

3. Focus on Social Custo...
Content Marketing &
Advertising
=
Shift to Next Generation
Content Marketing & Evolution of social

USERS ARE FANS OF MORE AND MORE PAGES

2013
on average

2009
on average

5
pages!...
Content Marketing & Evolution of social

USERS ARE FANS OF MORE AND MORE PAGES

2013
on average

2009
on average

5
pages!...
Social Advertising
“Over 70% of Ads are still only
only use basic targeting”
Social Paid Media - Advertising Shift

Facebook post
Target Audience

Fans

Custom Audiences

Tweet
Target Audience

Follo...
Ad Analytics
Social Customer Care
Customer Service
SOCIALLY DEVOTED
= Being Good in Social Customer Care
Global Social Media Customer Care Report
World Industry Report Q3 2013
Socialbakers
Competitive set
Analytics - Listening

Ad management

Engagement
Management

Native analytics
Big-data
How it works?

ad
Socialbakers Summary of products

ad
Analytics
Actionable Metrics & KPIs
Benchmarking

ad
Hundreds of Ready-made Benchmarks
One-click Executive Reports
Ad Analytics

ad

41
Ad Analytics – Making FB Ads more effective
Amplify Reach, Impressions & Conversions With Automatic Post
Boosting

42
Ad Analytics – Making FB Ads more effective

43
Analytics

44
Builder

45
Builder

46
What you see

What you get

First about Socialbakers
3 key highlights about Socialbakers

1. Fastest growing social analytics company
2. The only global social analytics compa...
Thank you!
Jan Rezab
CEO of socialbakers

On Twitter: @janrezab

49
Socialbakers - NOAH13 London
Socialbakers - NOAH13 London
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Socialbakers - NOAH13 London

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Introduction to Socialbakers - Workshop by Jan Rezab, Founder & CEO of Socialbakers at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Published in: Business, Technology
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Socialbakers - NOAH13 London

  1. 1. Socialbakers NOAH
  2. 2. History Profitable 2011 Largest Facebook stats portal Became Facebook PMD status Scalable Founded in Oct 2008 Launch of Socialbakers.com in 2010 Seed 8,000 Registered Users 2008-2010 2011 16 Fortune 500 customers on premium version 130 of Fortune 500 clients using us Expand to US $1.3MM monthly reached 240+ people Half of Fortune 500 Europea n Market Leader Launched SaaS platform Plan: $20MM end of 2013 Customer event in October 1800 clients ENGAGE 2012 800 000 60,000 $6MM by users Registered 2011 Index Users Acquired Ventures & EB 12 offices In competitor 10 countries 1,300 clients $2.3MM Invested by Earlybird 2011 2012 2013
  3. 3. 50 % Of Global FORTUNE 500 800 000 Visits Per month 1 800 Customers
  4. 4. Biz update new logos
  5. 5. Biz update new logos
  6. 6. Biz update new logos
  7. 7. 50 % Of Global FORTUNE 500 800 000 Visits Per month 1 800 Customers
  8. 8. Social Media Generational Development Perfect Customer Care Listening Team Content Set-up Basic ads First Generation “The Checkbox Treatment” Iterative Measurement Engagement, Advertising, Custom audiences Next Generation “Social Business”
  9. 9. Nestlé Social dashboard by Socialbakers
  10. 10. Three Dramatic Shifts
  11. 11. Three Dramatic Shifts That we help Solve 1. Focus on Content Marketing 2. Focus on Advertising 3. Focus on Social Customer Care
  12. 12. Content Marketing & Advertising = Shift to Next Generation
  13. 13. Content Marketing & Evolution of social USERS ARE FANS OF MORE AND MORE PAGES 2013 on average 2009 on average 5 pages! 50 pages!
  14. 14. Content Marketing & Evolution of social USERS ARE FANS OF MORE AND MORE PAGES 2013 on average 2009 on average 5 pages! + published 7 posts / month 50 pages! + publish 40 posts / month
  15. 15. Social Advertising
  16. 16. “Over 70% of Ads are still only only use basic targeting”
  17. 17. Social Paid Media - Advertising Shift Facebook post Target Audience Fans Custom Audiences Tweet Target Audience Followers Friends of Fans Their Followers etc. Other Networks Target Audience
  18. 18. Ad Analytics
  19. 19. Social Customer Care
  20. 20. Customer Service SOCIALLY DEVOTED = Being Good in Social Customer Care
  21. 21. Global Social Media Customer Care Report World Industry Report Q3 2013
  22. 22. Socialbakers
  23. 23. Competitive set Analytics - Listening Ad management Engagement Management Native analytics Big-data
  24. 24. How it works? ad
  25. 25. Socialbakers Summary of products ad
  26. 26. Analytics
  27. 27. Actionable Metrics & KPIs
  28. 28. Benchmarking ad
  29. 29. Hundreds of Ready-made Benchmarks
  30. 30. One-click Executive Reports
  31. 31. Ad Analytics ad 41
  32. 32. Ad Analytics – Making FB Ads more effective Amplify Reach, Impressions & Conversions With Automatic Post Boosting 42
  33. 33. Ad Analytics – Making FB Ads more effective 43
  34. 34. Analytics 44
  35. 35. Builder 45
  36. 36. Builder 46
  37. 37. What you see What you get First about Socialbakers
  38. 38. 3 key highlights about Socialbakers 1. Fastest growing social analytics company 2. The only global social analytics company 3. Still an early market, huge opportunity
  39. 39. Thank you! Jan Rezab CEO of socialbakers On Twitter: @janrezab 49

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