Showroomprive - NOAH12 London

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Rising Stars - Presentation by Thierry Petit, Co-Founder & CEO of Showroomprive at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.

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Showroomprive - NOAH12 London

  1. 1. Showroomprive NOAH Conference 7 November 2012
  2. 2. Showroomprive overview•  Leading European e-Commerce company •  Fashion-focused (69% of online orders), highest growth category in e-Commerce •  11.6m members •  Present in France, Spain, Italy, UK, Benelux and Portugal •  €224m online orders (growth so far this year +80% YoY)•  Platform that connects brands and consumers •  Multiple channels: Internet, mobile, offline •  80% of visits are free •  Strong mobile traction: >700,000 app downloads, mobile now 15% of online orders •  Scalability: customer acquisition, sourcing, transaction execution, logistics/CRM•  Self-financed and profitable since launch •  Founders: David Dayan and Thierry Petit (October 2006) •  DNA: combination of physical destocking and Internet •  Key investors: founders, Accel Partners (August 2010) 2
  3. 3. We connect brands and consumers Partner of choice for brandsMulti-channel destination for consumers to shop and save money 3
  4. 4. Trusted partner to over 1,500 brands •  Strong relationship with brands – 360◦ approach •  A medium for brands to manage brand events •  Also a channel for made-for-purpose branded goods Number of brand events Online orders by segment 2,100 1,630 31% 1,067 681 69% 322 17 1542006A 2007A 2008A 2009A 2010A 2011A 2012E Brand events Fashion Other 4
  5. 5. Our proposition to brands•  High quality user experience•  Brand protection•  Efficient channel to market•  Data and analytics 5
  6. 6. Our 11.6m member baseHigh quality community Strong growth in members Loyal repeat buyers (€m) Gender Number of members (m) 65% 140 11.6 120 2011 buyer 35% 2.5 100 80 2010 buyer 60 Women Men 3.2 9.1 2009 buyer 40 2008 buyer Age 3.2 20 2007 buyer 37% 0.1 0 27% 27% 2006A 2009A Oct. 2012 2006A 2007A 2008A 2009A 2010A 2011A YTD France International 9% •  78% France / 22% international •  77% of online orders from repeat buyers < 25 25 - 35 35 - 50 > 50 (Oct. 2012) Income •  Member base growth of c.300,000 per 57% month (Oct. 2012) •  40% of buyers purchase again in Y+1 •  Improving transaction conversion rates •  Increasing average spend per buyer over 15% 18% time 10% •  Acquisition costs declining over time< €27k €27k - €36k €36k - €54k > €54k 6
  7. 7. Private sales: several players…but few combine growth and profitability Growth •  Sourcing experience •  Focus on brands •  KPI-driven •  Engaged and loyal member base •  Attractive gross margins Profitability 7
  8. 8. 5 pillars of growth €235m total orders Offer (€m) €224m online orders > 2,000 brand events per year 224 134 86 51 Brand 21 0.2 6 70% prompted brand awareness2006A 2007A 2008A 2009A 2010A 2011A 2012E Mobile International Logistics 15% of online orders >15% online orders Up to 90,000 orders/day (Oct. 2012) outside France 24h delivery (Oct. 2012) 8
  9. 9. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  10. 10. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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