Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
TURKEY
Key Indicators:
Young, Fast-Growing Population
TOTAL POPULATION (2013)
76.7 M
POPULATION (2030E)
88.4 M
POPULATION UNDER 3...
«by owner» in Turkish
sahibinden means...
SPARE PARTS
SERVICES
JOBS
INDUSTRIAL &
HEAVY
EQUIPMENT
PETS & ANIMALS
sahibinden.com is...
REAL ESTATE
Turkey’s largest on...
 Founded in 2000
Headquarters in Istanbul, 5000 m2 “Sahiplex”
5 Regional Offices
370+ employees
14 Years of Success
Traffic
Top 5 sites in Turkey - SimilarWeb
Source: SimilarWeb	
  	
  
Key Metrics at a Glance
3.6 BILLION
PAGE VIEWS
30 MILLION
VISITORS
98 MILLION
VISITS
Turkey’s #1 classifieds and shopping ...
6
12
18
24
30
36
Mar-11
Sep-11
Mar-12
Sep-12
Mar-13
Sep-13
Mar-14
Sep-14
22
28
30
Unique Visitors
Source: IAB	
  Gemius	
 ...
20
40
60
80
100
120
Mar-11
Sep-11
Mar-12
Sep-12
Mar-13
Sep-13
Mar-14
Sep-14
67
86
Visits
Source: IAB	
  Gemius	
  Global
m...
1
2
3
4
Mar-11
Sep-11
Mar-12
Sep-12
Mar-13
Sep-13
Mar-14
Sep-14
2
2.5
3
Page Views
Source: IAB	
  Gemius	
  Global
billion...
Traffic Sources: 99.5% Unpaid...
	
  
	
  
*Google	
  Analy,cs	
  Sep.	
  2014	
  
Direct	
  	
  47%	
  
Organic	
  42%	
 ...
Mobile
Sep-14
Jun-14
Sep-13
Jun-13
Mar-13
Dec-12
Sep-12
Jun-12
Mar-12
Android App Monthly Active Users (MAU)
1.500
400
thousand
1...
Sep-14
Jun-14
Sep-13
Jun-13
Mar-13
Dec-12
Sep-12
Jun-12
Mar-12
iPhone App MAU
1.100
540
thousand
1000
800
600
500
200
Sep-14
Jun-14
Sep-13
Jun-13
Mar-13
Dec-12
Sep-12
Jun-12
Mar-12
3.2
6.2
Mobile Site UV
million
6
5
4
3
2
1
Powerful Brand
Unique
Achivements
*Google Zeitgeist 2011
5th Most Searched Word in Google*
2010	
  –	
  Vehicle,	
  Real	
  Estate,	
  Second	
  Hand	
  
2011	
  –	
  Vehicle,	
  Real	
  Estate,	
  Second	
  Hand	...
2011-­‐	
  Best	
  Classified	
  Site,	
  Best	
  Shopping	
  Site,	
  Best	
  Mobile	
  App.	
  
2012-­‐	
  Best	
  Classi...
Best New Product or Service of the Year
Consumer Services / Silver
Among the most innovative
companies!
Upcoming 500 list!
Thanks...
Sahibinden - NOAH14 London
Sahibinden - NOAH14 London
Sahibinden - NOAH14 London
Sahibinden - NOAH14 London
Upcoming SlideShare
Loading in …5
×

Sahibinden - NOAH14 London

860 views

Published on

Classifieds - Presentation by Burak Ertas, CEO of Sahibinden at the NOAH 2014 Conference in London, Old Billingsgate on the 14th of November 2014.

Published in: Services
  • Be the first to comment

Sahibinden - NOAH14 London

  1. 1. TURKEY
  2. 2. Key Indicators: Young, Fast-Growing Population TOTAL POPULATION (2013) 76.7 M POPULATION (2030E) 88.4 M POPULATION UNDER 30 (%50+) 39 M POPULATION GROWTH RATE 2013 1.4% Source: Turkish  Ins+tute  of  Sta+s+cs 37 M INTERNET USERS
  3. 3. «by owner» in Turkish sahibinden means...
  4. 4. SPARE PARTS SERVICES JOBS INDUSTRIAL & HEAVY EQUIPMENT PETS & ANIMALS sahibinden.com is... REAL ESTATE Turkey’s largest online marketplace bringing buyers and sellers together. VEHICLE SHOPPING
  5. 5.  Founded in 2000 Headquarters in Istanbul, 5000 m2 “Sahiplex” 5 Regional Offices 370+ employees 14 Years of Success
  6. 6. Traffic
  7. 7. Top 5 sites in Turkey - SimilarWeb Source: SimilarWeb    
  8. 8. Key Metrics at a Glance 3.6 BILLION PAGE VIEWS 30 MILLION VISITORS 98 MILLION VISITS Turkey’s #1 classifieds and shopping platform with 4+ MILLION ACTIVE LISTINGS IN 50.000+ CATEGORIES 37 PAGES/VISIT 16:07 min/VISIT Source: IAB  Gemius  Global-­‐Sept.  2014
  9. 9. 6 12 18 24 30 36 Mar-11 Sep-11 Mar-12 Sep-12 Mar-13 Sep-13 Mar-14 Sep-14 22 28 30 Unique Visitors Source: IAB  Gemius  Global million 21
  10. 10. 20 40 60 80 100 120 Mar-11 Sep-11 Mar-12 Sep-12 Mar-13 Sep-13 Mar-14 Sep-14 67 86 Visits Source: IAB  Gemius  Global million 57 98
  11. 11. 1 2 3 4 Mar-11 Sep-11 Mar-12 Sep-12 Mar-13 Sep-13 Mar-14 Sep-14 2 2.5 3 Page Views Source: IAB  Gemius  Global billion 3.6
  12. 12. Traffic Sources: 99.5% Unpaid...     *Google  Analy,cs  Sep.  2014   Direct    47%   Organic  42%   Adwords  0,5%   Facebook  4,5%   Email  1%   Others  5%   Direct  Traffic   Organic   Adwords   Facebook   Email   Others  
  13. 13. Mobile
  14. 14. Sep-14 Jun-14 Sep-13 Jun-13 Mar-13 Dec-12 Sep-12 Jun-12 Mar-12 Android App Monthly Active Users (MAU) 1.500 400 thousand 1400 1200 1000 800 600 400 200
  15. 15. Sep-14 Jun-14 Sep-13 Jun-13 Mar-13 Dec-12 Sep-12 Jun-12 Mar-12 iPhone App MAU 1.100 540 thousand 1000 800 600 500 200
  16. 16. Sep-14 Jun-14 Sep-13 Jun-13 Mar-13 Dec-12 Sep-12 Jun-12 Mar-12 3.2 6.2 Mobile Site UV million 6 5 4 3 2 1
  17. 17. Powerful Brand Unique Achivements
  18. 18. *Google Zeitgeist 2011 5th Most Searched Word in Google*
  19. 19. 2010  –  Vehicle,  Real  Estate,  Second  Hand   2011  –  Vehicle,  Real  Estate,  Second  Hand   2012  –  Vehicle,  Real  Estate,  Second  Hand   2013  –  Vehicle,  Real  Estate,  Second  Hand  
  20. 20. 2011-­‐  Best  Classified  Site,  Best  Shopping  Site,  Best  Mobile  App.   2012-­‐  Best  Classified  Site,  Best  Int.  Venture,  Best  Mobile  App.   2013-­‐  Best  Classified  Site,  Best  Internet  Venture  
  21. 21. Best New Product or Service of the Year Consumer Services / Silver
  22. 22. Among the most innovative companies! Upcoming 500 list!
  23. 23. Thanks...

×