Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. - NOAH17 Berlin


Published on

Startup Stage - Advertising - Presentation by Carsten Frien, Co-Founder & CEO of at the NOAH Conference Berlin 2017, Tempodrom on the 22nd of June 2017.

Published in: Marketing
  • Login to see the comments

  • Be the first to like this - NOAH17 Berlin

  2. 2. GET YOUR TICKET TODAY! 6-7 Old Billingsgate, London Tempodrom, Berlin JUN20182-3 NOV2017 SAVE THE DATE
  3. 3. 1. Constant device switching has resulted in fragmented user identities. 2. Adblockers are actively employed by consumers to prevent feelings for harassment generated by irrelevant, intrusive ads. 3.  Interrupted  and  broken   communication  often  leads   to  negative  consumer   experiences.   CHALLENGES  FACING  MODERN  MARKETERS: DUE  TO  MULTI-­‐DEVICE  OWNERSHIP
  4. 4. is  a  cross-­‐device  technology  and  media  company  that  enables   its  clients  to  put  a  person  and/or  the  household  at  the  center  of  its   communication. This  leads  to: § Cost  reduction  through  higher  marketing  efficiency  (=  Lower  CPA) § Revenue  increase  through  more/higher  value  customers  (=  Higher  CLTV) § Seamless  communication  across  devices/channels  (=  Lower  Churn) Cross  Device: § Retargeting § Storytelling § Frequency  Capping § Customer  Journey  Analysis § Attribution  Modelling ROQ.AD’S  MISSION: ENGAGE  PEOPLE,  NOT  DEVICES.  
  5. 5. What  do  our  customers  say  about  us? •„ is  a  preferred  partner  of  us  by  delivering  extensive   reach  and  engaged  users.“ •Nico  Winkelhaus  -­‐ Director Digital  Marketing  @  Payback •„We  are  definitely  going  to  use for  more  of  our   campaigns  of  our  brand  portfolio.“ •Florian  Walther  -­‐ Online  Marketing  Manager  @  Scout24 TRUSTED  BY: IN  GERMANY,  AUSTRIA,  SWITZERLAND  AND  GROWING  GLOBALY
  6. 6. § Data  is  collected  from  campaigns,  DSPs,  SSPs, IQ  and  licensed  data 0 50 100 150 200 250 300 350 400 450 500 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Millions 2016    +  2017 #  Stable  devices  by  country  (millions) DE AT CH GB IT ES NL FR Nordics Others  Europe Others  World THE  SIZE  OF  OUR  DATABASE: GREW  ON  AVERAGE  86%  MoM IN  2016
  7. 7. This  confirms: § No  storing  of  personally  identifiable  information  (PII) § Analysis  is  100%  based  on  anonymous  IDs § No  storing  of  non-­‐obfuscated  user  identifiers  or  IP  addresses § Not  possible  to  trace  any  information  back  to  individual  users § Opt-­‐out  through  the  website  possible  for  consumers First business awarded General Data Protection Regulation (GDPR) ePrivacy compliancy seal for meeting strict EU privacy standards in 2016 a full two years ahead of enforcement.  complies  with  European   and  German  privacy  laws,  and   was  awarded  the  ePrivacy seal. For  additional  information  or   questions  please  contact  our   Data  Protection  Officer,   Prof.  Christoph Bauer,   at « PRIVACY  BY  DESIGN » IS  IN  THE  CORE  OF  OUR  DNA
  8. 8. Carsten Frien CEO  and  Co-­‐founder +49  176  642  45026 ENGAGE  PEOPLE, NOT  DEVICES
  9. 9. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016 October 2016December 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Justus Lumpe Managing Director The NOAH Advisors Core Banking Team Nikhil Parmar Director 10Bis Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by