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Peak Games - NOAH13 London

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Owning a Region - Presentation by Rina Onur, Co-Founder & CSO of Peak Games at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

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Peak Games - NOAH13 London

  1. 1. OWNING A REGION
  2. 2. PEAK’S HOME MARKET
  3. 3. 2013 TURKEY & MENA POPULATION & ONLINE USERS 81 11 22 TUNISIA 33 LEBANON MOROCCO 4 LIBYA 6 85 EGYPT SYRIA IRAQ 32 6 ALGERIA 38 TURKEY KUWAIT JORDAN 3 2 QATAR UAE SAUDI ARABIA 5 27 3 OMAN 25 145 MILLION USERS = 145 MILLION POTENTIAL GAMERS EXPECTED TO REACH 300 MILLION BY 2015 YEMEN
  4. 4. REGION’S POTENTIAL
  5. 5. THE 3RD LARGEST POPULATION IN THE WORLD 1,353 M 1,205 M 523 M 313 M THE 4TH LARGEST ECONOMY IN THE WORLD $15.6 T $8.2 T $4.3 T $5.9 T $3.4 T ONE OF THE YOUNGEST DEMOGRAPHICS IN THE WORLD 44 40 37 26
  6. 6. TURKEY 145 MILLION INTERNET USERS… …WITH AMPLE ROOM TO GROW FURTHER GROWING SMART PHONE & TABLET MARKET 90 MILLION FACEBOOK USERS 36 mn 45% 109 mn PENETRATION 36% PENETRATION 17 mn 23 mn 32 mn USERS 58 mn 40% PENETRATION TURKEY IS THE: TECH USERS IN THE REGION ARE EXTREMELY ENGAGED MENA • 6th largest country on Facebook • 8th largest on Twitter • 5th most engaged (by minutes spent online) 21% USERS PENETRATION # of FB users (Turkey + MENA) 250 mn 67 mn 2010 2017
  7. 7. WHAT DOES PEAK DO?
  8. 8. REGIONALLY FOCUSED SOCIAL & MOBILE GAMING COMPANY • Culturally relevant • Community based games
  9. 9. PEAK GAMES COMMUNITY GROWTH 11.8 M DAU 10.2013 300.000 CCU 06.2012 11.2010 128.000 CCU 20.000 CCU 11 12 2010 2010 06 2012 CCU: Concurrent Users DAU: Daily Active Users +12 M DAILY ACTIVE USERS +30 M MONTHLY ACTIVE USERS + 300 K CCU across 15 cross-platform games on Facebook, iOS & Android 10 2013
  10. 10. TIME USED TO REACH 10M USERS 270 DAYS 780 DAYS 850 DAYS
  11. 11. FLAGSHIP OF PLUS FRANCHISE OKEY A 4-person tile-based game 81% of Turkish FB users have installed the game 1 in every 3 people in Turkey played a hand (on FB & mobile)
  12. 12. FLAGSHIP OF PLUS FRANCHISE Success of Okey lead us to Plus franchise Culturally relevant, MultiplayerSynchronous games
  13. 13. PLUS FRANCHISE 65M INSTALLATIONS 300K CCU + 40% DAY-1 RETENTION +20% DAY-7 RETENTION 55% EBITDA MARGIN 150% ANNUAL REVENUE GROWTH
  14. 14. HOW? RIGHT Content FOCUSED Execution GOOD Metrics NETWORK Effect
  15. 15. RIGHT CONTENT Cultural relevance Low creative risk Exists in the offline world for generations No need for a tutorial! Easily accesible Longevity
  16. 16. AND NOW
  17. 17. FOCUSED EXECUTION Plus Franchise 30 person team Core team working together since inception Launched 6 titles on FB, iOS & Android Web & Mobile teams separate, but under the same studio Experience built in multiplayer-synchronous genre Game engine re-used in future games once perfected We are repeating the same strategy in all our newer studios.
  18. 18. GOOD METRICS Avg Lifetime of 1 year compared to c. 3 months of industry average Avg Session of 90 minutes per user compared to industry average of 15-20 minutes DARPU 2.5x of other social/casual titles in the portfolio Only quarterly growing cohort since launch
  19. 19. NETWORK EFFECT Word of mouth Brand support
  20. 20. THANK YOU Rina Onur @rinaonur

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