Secrets of building global software companies
with a user-base business model
Monty Widenius, Developer & Community Wizard...
AGENDA

Content
• 
• 
• 

Briefly about Open Ocean Capital
Six keys to rapid growth with a user-base model
Q&A
Open Ocean Capital – Investing in European Software
Start-ups
• 

• 

Open Ocean was started after the MySQL acquisition b...
Open Ocean’s Partners – Complementing MySQL history
Monty Widenius

Ralf Wahlsten

The Developer
and Community
Wizard

The...
MySQL AB – User base growth driving value creation
SIX KEYS TO RAPID GROWTH
WITH A USER-BASE MODEL
1. Users as Core Product Developers…
… Or (More Typically) Helping Develop Plans and
Broaden the Offering
2. The Commercial Offering is Very Different
3. Achieving Effective Marketing…
… but we admit is difficult to get started with the userbase
4. Identifying & Nurturing (Low Cost) Sales Leads
5. Finding the Perfect Sales Model
Note: Even Pure Online (SaaS Product) Sales Bifurcate

Vs.
6. Providing the Data to Make “Go Global” Decisions
Product(s), Markets, Customer segments, Pricing, etc.
DISCUSSION
THANK YOU!
tom@openoceancapital.com
monty@openoceancapital.com
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Open Ocean - NOAH13 London

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Secrets of Building Global Software Companies with a User-Base Business Model - Workshop by Monty Widenius, Developer & Community Wizard and Tom Henriksson, Partner at Open Ocean at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Published in: Economy & Finance, Business
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Open Ocean - NOAH13 London

  1. 1. Secrets of building global software companies with a user-base business model Monty Widenius, Developer & Community Wizard Tom Henriksson, Partner
  2. 2. AGENDA Content •  •  •  Briefly about Open Ocean Capital Six keys to rapid growth with a user-base model Q&A
  3. 3. Open Ocean Capital – Investing in European Software Start-ups •  •  Open Ocean was started after the MySQL acquisition by Sun Microsystems, to finance and build “new MySQL companies” Focus on European software start-ups with large user-bases / communities •  Currently investing from Fund Three with 45M€ in fresh capital •  Investing in companies with a product proven by the user-base –  typically A or B rounds, 0.5-2M€ as the initial investment –  12 investments so far
  4. 4. Open Ocean’s Partners – Complementing MySQL history Monty Widenius Ralf Wahlsten The Developer and Community Wizard The Strategist and Business Angel Tom Henriksson Patrik Backman The Venture Capital Investor The Executive merging Technology and Business
  5. 5. MySQL AB – User base growth driving value creation
  6. 6. SIX KEYS TO RAPID GROWTH WITH A USER-BASE MODEL
  7. 7. 1. Users as Core Product Developers…
  8. 8. … Or (More Typically) Helping Develop Plans and Broaden the Offering
  9. 9. 2. The Commercial Offering is Very Different
  10. 10. 3. Achieving Effective Marketing…
  11. 11. … but we admit is difficult to get started with the userbase
  12. 12. 4. Identifying & Nurturing (Low Cost) Sales Leads
  13. 13. 5. Finding the Perfect Sales Model
  14. 14. Note: Even Pure Online (SaaS Product) Sales Bifurcate Vs.
  15. 15. 6. Providing the Data to Make “Go Global” Decisions Product(s), Markets, Customer segments, Pricing, etc.
  16. 16. DISCUSSION
  17. 17. THANK YOU! tom@openoceancapital.com monty@openoceancapital.com

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