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DISTRIBUTIONATSCALE
OmerKaplan
DeputyCEO,ironSource
ironSource
IT’SGREATTO
BEHERE
OmerKaplan
DeputyCEO,ironSource
omer@ironsrc.com
ironSource
ironSource
ironSource
Turning great apps into scalable businesses by developing
technologies for app discovery, distributi...
ironSource
72BSOFTWARE FOCUSED
AD VIEWS IN 2013
5MDAILY APP
INSTALLS
750+ADVERTISERS
300+PUBLISHERS
ESTABHLISHED EMPLOYEES...
ironSource
ALITTLEHISTORY
ironSource
IRONSOURCETODAY
ironSource
DIGITALDISTRIBUTIONSCALEPOTENTIAL
UNIQUETARGETINGDATA(UTD)
PROGRAMMATICMEDIABUY
(RTB/NON-RTB)
DIRECTSUPPLY
DIST...
217MMONTHLY
ACTIVE USERS
70K+PARTNER APPS
ironSource
DIRECTSUPPLY-MOBILECORE
HELLO FOOD
13:37
Tap, choose, and enjoy your ...
ironSource
PROGRAMMATICMEDIABUY-MEDIACORE
ironSource
USERPROFILINGDATA
User profiling based on cross device app analysis
ironSource
USERPROFILINGDATA
TIMOTHYSPURLING
Photo Credit: Markus Schwarze/Flickr
FROM LONDON, UNITED KINGDOM
DESIGNER
LIK...
PROFILE
ironSource
USERPROFILINGDATA
JULIEANDREW
FROM ORLANDO, UNITED STATES
AVID CASUAL GAMER
USES AN ANDROID
Photo Credi...
ironSource
USERPROFILINGDATA
PAULOMIRO
APPS INSTALLED ON MOBILE
FROM BARCELONA, SPAIN
PROFFESIONAL PHOTOGRAPHER
HEAVY GAME...
THANKYOU
FORLISTENINING
OmerKaplan
DeputyCEO,ironSource
omer@ironsrc.com
ironSource
IronSource - NOAH14 London
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IronSource - NOAH14 London

Business Platforms - Presentation by Omer Kaplan, Deputy CEO of IronSource at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.

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IronSource - NOAH14 London

  1. 1. DISTRIBUTIONATSCALE OmerKaplan DeputyCEO,ironSource ironSource
  2. 2. IT’SGREATTO BEHERE OmerKaplan DeputyCEO,ironSource omer@ironsrc.com ironSource
  3. 3. ironSource ironSource Turning great apps into scalable businesses by developing technologies for app discovery, distribution & monetization
  4. 4. ironSource 72BSOFTWARE FOCUSED AD VIEWS IN 2013 5MDAILY APP INSTALLS 750+ADVERTISERS 300+PUBLISHERS ESTABHLISHED EMPLOYEES R&D EMPLOYEES 70K+APP DEVELOPERS 2010 490 250 OFFICES TLV/SF/BEIJING COMPANYOVERVIEW
  5. 5. ironSource ALITTLEHISTORY
  6. 6. ironSource IRONSOURCETODAY
  7. 7. ironSource DIGITALDISTRIBUTIONSCALEPOTENTIAL UNIQUETARGETINGDATA(UTD) PROGRAMMATICMEDIABUY (RTB/NON-RTB) DIRECTSUPPLY DISTRIBUTION SCALEPOTENTIAL
  8. 8. 217MMONTHLY ACTIVE USERS 70K+PARTNER APPS ironSource DIRECTSUPPLY-MOBILECORE HELLO FOOD 13:37 Tap, choose, and enjoy your yummy meal from many restaurants in your neighbourhood with hellofood. Your one-stop food delivery service for all WHERE’STHE NEARESTPIZZA PLACE? Farm Heroes Saga Recommended App Of The Day (332,458) Try It Now From the makers of the hit game Candy Crush Saga, comes Farm Heroes Saga!
  9. 9. ironSource PROGRAMMATICMEDIABUY-MEDIACORE
  10. 10. ironSource USERPROFILINGDATA User profiling based on cross device app analysis
  11. 11. ironSource USERPROFILINGDATA TIMOTHYSPURLING Photo Credit: Markus Schwarze/Flickr FROM LONDON, UNITED KINGDOM DESIGNER LIKES TO TRAVEL USES APPLE MACBOOK & IPHONE APPS INSTALLED ON MOBILE APPS INSTALLED ON DESKTOP PROFILE
  12. 12. PROFILE ironSource USERPROFILINGDATA JULIEANDREW FROM ORLANDO, UNITED STATES AVID CASUAL GAMER USES AN ANDROID Photo Credit: Markus Schwarze/Flickr APPS INSTALLED ON MOBILE
  13. 13. ironSource USERPROFILINGDATA PAULOMIRO APPS INSTALLED ON MOBILE FROM BARCELONA, SPAIN PROFFESIONAL PHOTOGRAPHER HEAVY GAMER USES AN ANDROID PROFILE APPS INSTALLED ON DESKTOP Photo Credit: Markus Schwarze/Flickr
  14. 14. THANKYOU FORLISTENINING OmerKaplan DeputyCEO,ironSource omer@ironsrc.com ironSource
  • ironSource

    Feb. 18, 2015

Business Platforms - Presentation by Omer Kaplan, Deputy CEO of IronSource at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.

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