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mobalo - NOAH16 Berlin


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Startup Stage - Advertising - Presentation by Tom Rauhe, CEO of mobalo at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

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mobalo - NOAH16 Berlin

  1. 1. Enabling data driven location based mobile advertising for everyone
  2. 2. 10 - 11 November 22 - 23 June Save The Date
  3. 3. photos: Cortesia, imgur, 9gag
  4. 4. Media Use vs Media Spending (1st quarter 2016) 26 33 17 8 49 3 9 28 Print Source: Statista, OnDevice research Desktop/ Laptop TV Mobile photo: 2013, SESAME WORKSHOP
  5. 5. What we do – data driven location based mobile advertising Using scientific tools Data- and Geoscientists Statistic dynamic data layers Geo fraud analysis Great international reach with traffic and data
  6. 6. Dynamic geo audience targeting tracking during the day At home At work Education/Touristic Shopping Leisure in coopertion with
  7. 7. Publishers as mobile traffic or data enabler Advertisers as managed service Agencies as white label, managed service, DSP or DMP SMBs with self service platform Service providers with Enterprise tool Who we do it for
  8. 8. USPs of mobalo Full Tech stack DSP and DMP experienced Team avg. 14.1 years of work experience max. scalability international data, tools and traffic device independent Wearables, IoT, Smart Home, … scientific team and tools
  9. 9. Traction some of our clients Cooperations, Investors and memberships
  10. 10. Thank you for your attention Feel free to contact me CEO and Co-Founder mobalo GmbH - Stollbergstr. 22 - 80539 Munich P: +49 89 215 451 78-1 M: +49 177 699 3030 E: Tom Rauhe
  11. 11. Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 22 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 February 2013 May 2012 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Growth equity investment from for a 30% stake alongside Softonic’s Founders and Angel Investors at a valuation of €275m Exclusive Financial Advisor to Softonic and its shareholders 150 million growth equity investment from for a 50% stake alongside Fotolia’s Founders and Additional $150 million senior debt financing Total $300 million investment Financial Advisor to Fotolia and its Shareholders Selected Completed NOAH Transactions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE May 2016 Investment in by Exclusive Financial Advisor to 10Bis and its Shareholders ®