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Real Carpooling
a Haunted Prospect
June 2016
10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com
Why there is no
Airbnb for carpooling?
6000 million
Commutes per day
6 million
Rooms per day
Google, Apple, Uber have been...
421 3
Building surge to provide
instant and meaningful
experiences
Developed algorithms to
support complex human
interacti...
“
Elon Musk, Tesla CEO
18 million
people
Highest cost
of gas and
cars
Low income
per capita Fishbone
road
structure
“’Fail...
Pilot launches in
2016/17
London
Madrid
Shanghai
Mumbai
Paris
Moscow
İstanbul
Rome
Cairo
Starting Dates
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Time
Market
Adoption
Mobile Payments
Mobil...
Lojika and Technology Convergence
1. Technology Convergence
Yandex, Uber, Waze, Bitaksi, Google Maps, etc.
Odd/Even Licens...
What is the valuation potential?
• $10-100 million revenues by Year 3
• North of 40% EBITDA
• Billion $ valuation is attai...
Risk factors
Taxi lobby
Taxation and
invoicing
Liability (e.g.,
accidents and
etc.)
▪ Lojika offers more business for Taxi...
25 employees of which 10 are women, which is a very high
representation compared to most technology startups.
The TEAM
Lojika is creating a new media: Virtual meets REAL
21 21 19
13 13 11 11 10
6
0
5
10
15
20
25
McKinsey&Company
What’s next for Lojika
FINANCIALLY STABLE
for 2 years with €3,3 M
funding to cover burn
BOOST OUR GAME to
Silicon Valley s...
THANK YOU
Mehmet Golhan
mehmet.golhan@lojika.net
+90 543 377 4905
Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over...
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Lojika - NOAH16 Berlin

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Startup Stage - Transportation - Presentation by Mehmet Golhan, CEO of Lojika at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

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Lojika - NOAH16 Berlin

  1. 1. Real Carpooling a Haunted Prospect June 2016
  2. 2. 10 - 11 November 22 - 23 June Save The Date www.noah-conference.com
  3. 3. Why there is no Airbnb for carpooling? 6000 million Commutes per day 6 million Rooms per day Google, Apple, Uber have been working on it. What can be so difficult? Even SpaceX has demonstrated success.
  4. 4. 421 3 Building surge to provide instant and meaningful experiences Developed algorithms to support complex human interactions On demand carpooling as simple as UBER SafetyAlgorithms VolumeComplexity «Spotify» your ride selection through social graph , Meet the ghosts
  5. 5. “ Elon Musk, Tesla CEO 18 million people Highest cost of gas and cars Low income per capita Fishbone road structure “’Failure is an option here. If things are not failing, you are not innovating enough.” TEL AVIV ISTANBULSAN FRANCISCO
  6. 6. Pilot launches in 2016/17 London Madrid Shanghai Mumbai Paris Moscow İstanbul Rome Cairo
  7. 7. Starting Dates 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Time Market Adoption Mobile Payments Mobile Maps IOS/Android Penetration Advanced Mobile Payments Advanced Mobile Maps Higher IOS/Android Penetration Social Connection Responsive Smart Devices New Technology User Adoption Curve Why did it take them so many years to penetrate the market?
  8. 8. Lojika and Technology Convergence 1. Technology Convergence Yandex, Uber, Waze, Bitaksi, Google Maps, etc. Odd/Even License, Congestion Charges, Carpool Lanes, Toll Roads Main driver for carpooling; instant demand - two way matching Number of smart phones doubles approximately in three years 2. User Behaviour Convergence 3. Convergence to Smart Cities 4. Smart Phone Penetration
  9. 9. What is the valuation potential? • $10-100 million revenues by Year 3 • North of 40% EBITDA • Billion $ valuation is attainable ▪ 190-240 billion kms of passenger rides per year in Turkey ▪ Private cars and cabs (91 billion kms): ▪ Fuel consumption by LVs1: 9.1 billion Lt ▪ Average range: 10 km per Lt ▪ Public transport (96-145 billion kms): ▪ 8.8 million passengers2 per day in İstanbul (x365 days) (x15 km per each ride) ▪ Assumed 2-3x for all Turkey) ▪ Lojika to capture conservatively 0.1%-1% market share ▪ Passengers pay $ 0.25 per km (25% of cab ride and 75% of cost of gas) ▪ Lojika to charge 20% commission 1 Light vehicles 2 Excluding yellow cabs and private cars. Assumed to travel 15 kms per ride, 365 days a year Source: TUİK, İETT, Turkcell annual report 2014 MarketsizeMonetization Targets by Year 3 ▪ 3.2 million registered ▪ 870k active users ▪ Active users book 10 rides per month ▪ Average ride costs $3.75 (15km) ▪ Quarterly churn 10% Crosscheck Market ▪ 23 million smartphone users in 2015, forecasted >48 million by 2019
  10. 10. Risk factors Taxi lobby Taxation and invoicing Liability (e.g., accidents and etc.) ▪ Lojika offers more business for Taxicabs, by offering taxi-cab sharing functionality. ▪ We interviewed 4 taxi-stands that represent 400 cars. Taxi operators understand the value of sharing in terms of its potential to create more business. ▪ Given the win-win situation we expect no direct confrontation with Taxi lobbies. ▪ We replicate Gittigidiyor’s legal and taxation structure, which is well- known and understood by the authorities. ▪ We are integrated with a Marketplace payment platform (iyzico) which gets Lojika clear of all the possible regulatory problems such as payment processing licenses, banking licenses and digital currency laws. ▪ All rides will be covered by a blanket insurance for casualties ▪ For other willful misconduct, user agreements will define the responsibilities to be in between the rider and the driver
  11. 11. 25 employees of which 10 are women, which is a very high representation compared to most technology startups. The TEAM
  12. 12. Lojika is creating a new media: Virtual meets REAL 21 21 19 13 13 11 11 10 6 0 5 10 15 20 25 McKinsey&Company
  13. 13. What’s next for Lojika FINANCIALLY STABLE for 2 years with €3,3 M funding to cover burn BOOST OUR GAME to Silicon Valley standards Looking for mindshare and capital from a top VC SUCCESS IN PILOTS w/no BUDGET Viral seeding and lead generation
  14. 14. THANK YOU Mehmet Golhan mehmet.golhan@lojika.net +90 543 377 4905
  15. 15. Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 22 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 February 2013 May 2012 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Growth equity investment from for a 30% stake alongside Softonic’s Founders and Angel Investors at a valuation of €275m Exclusive Financial Advisor to Softonic and its shareholders 150 million growth equity investment from for a 50% stake alongside Fotolia’s Founders and Additional $150 million senior debt financing Total $300 million investment Financial Advisor to Fotolia and its Shareholders Selected Completed NOAH Transactions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE May 2016 Investment in by Exclusive Financial Advisor to 10Bis and its Shareholders ®

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