Bitplaces - NOAH13 London

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Bitplaces Mobile Performance Marketing and Customer Analytics - Workshop by Dr. Behrend Freese, Founder & MP of Bitplaces at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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Bitplaces - NOAH13 London

  1. 1. Geofence-based messaging and customer analytics NOAH’13 Conference London, November 13–14, 2013
  2. 2. • Anonymised data • German data privacy • Learn about your customers • Learn about the right locations NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 2
  3. 3. Next generation of LBS • Integrate it in your app or be part of a partner eco-system • Proactive (geofence-based) • Geo-cookie • Detailed customer analytics (location- and message-based) • Open platform: To add new mobile services NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 3
  4. 4. Send a message only when people stay at a place nearby your shop and have time to read it. Have time today? We have an interesting offer nearby! NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 4
  5. 5. Send messages only at a time, day and place when people welcome your information. Enjoying the evening? We know where! LEARN MORE NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 5
  6. 6. Send messages according to the visiting behavior of your customers and ask them about their shopping experience when they are leaving. Did you miss anything today? PLEASE GIVE US FEEDBACK NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 6
  7. 7. Make a special offer only to people who love the MoMA. Fantastic offer for modern art lovers! VISIT OUR STORE NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 7
  8. 8. Welcome your customers at your shop using your knowledge about their previously visited locations. NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 8
  9. 9. • • • • • NOAH Conference, London Visitor analytics Customer dwell time Directions Message campaigns Devices and Apps www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 9
  10. 10. Interested in cotton products? READ MORE NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 10
  11. 11. Bitplaces Bitplaces White Bitplaces White Labeling White Labeling Integration Labeling Integration Integration Bitplaces Bitplaces White Bitplaces White Labeling White Labeling Integration Labeling Integration Integration Bitplaces Location as a Service Platform & Marketing Eco-Systems Location Messaging 3rd Party Location Open API White Labeling Management Services Services Analytics Access Integration NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 11
  12. 12. behrend.freese@bitplaces.com Marie-Elisabeth-Lüders-Straße 1 10625 Berlin Germany Email: info@bitplaces.com Phone: +49 30 69 20 67 330 Fax: +49 30 69 20 67 339 Web: www.bitplaces.com
  13. 13. Ecosystem Targeted marketing campaigns Multitenant Out- and indoor messaging NOAH Conference, London Customer analytics Customer segmentation Bitplaces GmbH – Marie-Elisabeth-Lüders-Straße 1 – 10625 Berlin 13

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