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0
“Disruption is not about what happens to
you, it is about how you respond to what
happens to you”
Jay Samit
SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
1...
Our strategy
is built
around…
The construction and
development of digital
brands
The internationalisation of
brands
Our st...
Community of
women
Health community
Community of mums
Communi t ies of fans!
Community of
Parisian trendsetters
Community ...
8 languages
150M desktop and mobile readers in the
world
A listed company
Part of Axel Springer
From 13M€ 2006 to 87M€ 201...
4
Ulysses from Charybde to Scylla
(To jump out from the frying pan into the fire)
5
Decline of search, growth of social
Decline of video audience:
SEO in forums and transfert desktop to mobile
aufeminin.com
Source SmartAdServer
New strategy ...
Facebook changed the rule (again)
on January 20th 2015…
Period
Type of
publication
# of Post
Average
Reach per
Post per
ty...
New identity/ relaunch/ responsive design
9
Apps : ROI driven sales
New app Android for aufeminin ‘Forums’and ‘Albums’
in 4 langages (FR, DE, IT, ES)
New Android ap...
Part du Mobile dans l’activité Média en %
2012 2013 2014
% Mobile
9%
23%
1%
% mobile revenue
2012 2013 2014
1 122K
+ 63%
690K
283K
Business Box (+63%)
Japan : sept 2013
UK : sept 2014
Number of boxes sold
Launch of ...
Videos and brand content
Display banners and special ops
Events
Drive to store mobile
Expertes Clubs
Print
Brand Publishin...
From sharing… to branding
Create empathy
and engagement
Go to apps and
sites
Events
E-commerce
SEO
Conversations
Conversat...
Refocus the Group
15
social e-commerce
Focus media /
social e-commerce
Presence in the US
New expertise in social media an...
The 5 pillars of our strategy
Offline diversification
Turn EcommerceFrom web to print
Developing brands worldwide since 1999
FRANC
E
SPAIN
ITALY UK
199
9
2000 2004 2006 20082001
GERMANY FRANC
E
GERMANY
N°1 fo...
19
Turn crisis into opportunity !
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aufeminin - NOAH15 Berlin

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Media & Telecom Challengers - Presentation by Marie-Laure Sauty de Chalon, CEO of aufeminin at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.

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aufeminin - NOAH15 Berlin

  1. 1. 0 “Disruption is not about what happens to you, it is about how you respond to what happens to you” Jay Samit
  2. 2. SAVE THE DATE GET YOUR TICKET NOW! www.noah-conference.com/request-invitation Old Billingsgate, London Tempodrom, Berlin 12-13 NOV2015 8 - 9 JUN2016
  3. 3. Our strategy is built around… The construction and development of digital brands The internationalisation of brands Our strategy
  4. 4. Community of women Health community Community of mums Communi t ies of fans! Community of Parisian trendsetters Community of foodies Community of patients
  5. 5. 8 languages 150M desktop and mobile readers in the world A listed company Part of Axel Springer From 13M€ 2006 to 87M€ 2014 1 st women digi tal publisher Sources : World - Desktop: ComScore January 2015 * aufeminin group + Livingly Media deduplication - Mobile: Google Analytics January 2015 ** only aufeminin group
  6. 6. 4 Ulysses from Charybde to Scylla
  7. 7. (To jump out from the frying pan into the fire) 5
  8. 8. Decline of search, growth of social
  9. 9. Decline of video audience: SEO in forums and transfert desktop to mobile aufeminin.com Source SmartAdServer New strategy on Youtube New strategy on branded content New video strategy on desktop and mobile
  10. 10. Facebook changed the rule (again) on January 20th 2015… Period Type of publication # of Post Average Reach per Post per type of publication Average Reach per Post Average engagement rate per type of publication Average engagement rate per post Jan 1 - Jan 20 Link 74 183 671 5,59% (Before FB algorithm change) Photo 14 309 820 7,21% Total 88 203 741 5,85% Jan 21 - Feb 23 Link 176 165 938 6,60% (Until we posted our first video) Photo 6 50 227 4,04% Status 3 90 261 2,45% 185 161 380 6,43% Feb 24 - March 8 Link 79 159 620 6,04% (Starting from when we posted videos) Status 4 93 848 3,04% Video 23 397 775 9,75% 106 209 044 6,84% • Test, learn and adapt…
  11. 11. New identity/ relaunch/ responsive design 9
  12. 12. Apps : ROI driven sales New app Android for aufeminin ‘Forums’and ‘Albums’ in 4 langages (FR, DE, IT, ES) New Android app Android for aufeminin ‘Buzz’ in 8 langages (FR, DE, IT, ES, PL, UK, US, CA) New addictive apps to drive to store
  13. 13. Part du Mobile dans l’activité Média en % 2012 2013 2014 % Mobile 9% 23% 1% % mobile revenue
  14. 14. 2012 2013 2014 1 122K + 63% 690K 283K Business Box (+63%) Japan : sept 2013 UK : sept 2014 Number of boxes sold Launch of new business
  15. 15. Videos and brand content Display banners and special ops Events Drive to store mobile Expertes Clubs Print Brand Publishing E-commerce Premium Display Programmatic Display Before Creating awareness Growth levers in 2015 Brand Publishing and drive to store The change of business model
  16. 16. From sharing… to branding Create empathy and engagement Go to apps and sites Events E-commerce SEO Conversations Conversations COMMUNITIES 14 Conversations
  17. 17. Refocus the Group 15 social e-commerce Focus media / social e-commerce Presence in the US New expertise in social media and mobile Brand publishing 2013 Acquisition of My Little Paris 2015 Sales of Smart AdServer et data Acquisition of Livingly Media Launch of new offers
  18. 18. The 5 pillars of our strategy
  19. 19. Offline diversification Turn EcommerceFrom web to print
  20. 20. Developing brands worldwide since 1999 FRANC E SPAIN ITALY UK 199 9 2000 2004 2006 20082001 GERMANY FRANC E GERMANY N°1 food website in France N°1 health portal in Germany leading British site for mums 2009 2011 2012 2013 2014 2015 POLAN D UK SPAIN BRASIL USA USA ITALY FRANCE
  21. 21. 19 Turn crisis into opportunity !

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