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Adjesty - NOAH17 London

Startup Stage - Marketing Technology - Presentation by David Mail, Co-Founder & CEO of Adjesty at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

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Adjesty - NOAH17 London

  1. 1. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission Mission Mission Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 6-7 June 2018 Tempodrom, Berlin 13-14 March 2018 Haoman 17, Tel Aviv To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution
  2. 2. Mission Statement Adjesty brings trust back to the world of digital advertising We aim to become a world standard in programmatic Ad Quality We ensure that only Clean Ads™ reach the consumers.
  3. 3. 3.45% Ad Threats & Issues Found Last Month Broken Ads 23% Cloaking 23% Web forgery 14% Malware 24% Phishing 2% Pornography 14% Broken Ads Cloaking Web forgery Virus/Malware Phishing Pornography
  4. 4. “…nearly US digital display dollars will in 2017” Source: eMarketer, April 2017 US Programmatic Digital Display Ad Spending, 2015- 2019 Billion, % Change and % of total digital display ad spending
  5. 5. Ad blocking to cost publishers $12B in lost revenue by 2020
  6. 6. ▪ $335B total digital ad spend in 2020 ▪ $16.4B projected losses due to ad fraud this year (vs. $7.2B last year) ▪ Ad blocking to cost publishers $12B in lost revenue by 2020 ▪ AdTech companies losses 15%-25% of their existing inventory every year because of ad fraud Addressable Market Opportunity
  7. 7. Real-Time Validation SaaS for Programmatic & RTB We are the only company which offers a solution for real time blocking Business model: B2B SaaS – ”
  8. 8. User Interface: Rules & Dashboards
  9. 9. Target Market Advertising Technologies Enterprises/ “Adtech” Protect Inventory Enterprise Security Companies malicious URLs data) Digital Publishers protection & ads matching
  10. 10. Financial Contact me to review the numbers ▪ 70% month-to-month MRR growth ▪ Multiple paying customers ▪ Business model: B2B SaaS- “Pay-Per-Validation” ▪ Own IP: patent (pending) + US trademark Business model: B2B SaaS – “pay-per-a-validation”
  11. 11. Adjesty Roadmap 2017 2018 2019 Revenue Goals Initial revenue Break even Profitable Amount of clients Initial paying clients Dozens of paying clients 100+ paying clients Target Markets- Geo’ IL+EU APAC US Target Markets- Clients’ Adtech trading companies Digital Publishers Security companies
  12. 12. Thank You David Mail CEO & Co-Founder e: m: +972 544 330 357
  13. 13. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Justus Lumpe Managing Director The NOAH Advisors Core Banking Team Nikhil Parmar Director Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m