Online gaming surges aheadHeiko HubertzCEO & Founder of BigpointJune 2012NOAH Conference San Francisco
Firstin building realtime MMOLargestBrowsergames PortfolioLargestF2P Company in EuropeLargestActive Userbase in EuropeFirs...
Online Gaming: Surges Ahead                              3
Market opportunity & competitionUSA                                GERMANY•   … action-oriented genres       •   … strateg...
Market opportunity & competition                       1   Be local!                           Think of your              ...
6
Business Modell                             Caps total revenue by                                           Maximize reven...
Customer Life CycleExample Farmerama                                                  >40%                                ...
Financials  RAPID GROWTH  • Average rate of 8% for the gaming    industry in total                                       4...
OutlookWorldwide distribution through local representatives                                  London       Hamburg & Berlin...
Bigpoint GmbH    Heiko Hubertz    CEO & Founder   Drehbahn 47-48   20354 Hamburg      Germany Tel +49 40.88 14 13 - 0Fax +...
NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique                                                      ...
Introduction to the NOAH Conference                                                      Overview of the NOAH Conference 2...
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37 bigpoint noah sf 2012

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Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.com

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37 bigpoint noah sf 2012

  1. 1. Online gaming surges aheadHeiko HubertzCEO & Founder of BigpointJune 2012NOAH Conference San Francisco
  2. 2. Firstin building realtime MMOLargestBrowsergames PortfolioLargestF2P Company in EuropeLargestActive Userbase in EuropeFirstwith Performance MarketingFirstto have TV Partnerships 2
  3. 3. Online Gaming: Surges Ahead 3
  4. 4. Market opportunity & competitionUSA GERMANY• … action-oriented genres • … strategy games (online)• …subscriptions and retail • … micro transaction market trend• … leads in social networking • … “independent” gameplay• … one language • … understanding for localization 4
  5. 5. Market opportunity & competition 1 Be local! Think of your 2 audience! Don’t forget 3 Facebook! Make your game 4 famous!* 5
  6. 6. 6
  7. 7. Business Modell Caps total revenue by Maximize revenue by perfectly aligning a) excluding those unwilling demand with consumers marginal Money spent in F2P GamesSubscription Price to commit to recurring revenue willingness to pay b) Limiting those willing to pay more. Quantity Quantity 7
  8. 8. Customer Life CycleExample Farmerama >40% play for 12 months and longer before 2011 January 2011 February 2011 March 2011 Arpil 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 8
  9. 9. Financials RAPID GROWTH • Average rate of 8% for the gaming industry in total 49% • The games industry is the fastest growing sector of the entertainment industry • Online gaming grows faster than the total gaming market 103% • Bigpoint grows faster than the overall market Bigpoint growth in percent 99% (Dev. previous year) 181% 213%2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 9
  10. 10. OutlookWorldwide distribution through local representatives London Hamburg & Berlin 800.000.000 UK, Europe Germany, Europe monthly eyeballs Paris Rome 30.000 France, Europe Italy, Europe affiliate partners Madrid Malta Spain, Europe EuropeSan FranciscoSilicon Valley, USA 1000 media partnersSão PauloBrazil, South AmericaTV Traffic converts with high ARPPUs • Sustainable revenue stream • Builds loyal online user base and community with high return frequency from TV viewers – opportunity to cross-sell 10
  11. 11. Bigpoint GmbH Heiko Hubertz CEO & Founder Drehbahn 47-48 20354 Hamburg Germany Tel +49 40.88 14 13 - 0Fax +49 40.88 14 13 - 11 info@bigpoint.net www.bigpoint.net Find us on 11
  12. 12. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in 100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint) Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to toContact Details Contact Details Contact Details Valuing Softonic at €175mmarco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com Advisor to Softonic Advisor to FotoliaUK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984Swiss Mobile: + 41 79958 1512
  13. 13. Introduction to the NOAH Conference Overview of the NOAH Conference 2011 The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press The conference will again take place at Old Billingsgate in London Registration will open in early 2012 Selected Conference Impressions For updates, please check: www.noah-conference.com Event Sponsors Strategic Sponsors

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