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© Lakestar 2011   2
© Lakestar 2011   3
© Lakestar 2011   4
The Facebook Recruiting Solution
NOAH ’11 London




Stéphane Le Viet
Co-founder & CEO
November 9, 2011
Work4 Labs Overview


     Founded in 2010

     Currently 28 employees in San Francisco and Paris offices

     Executive team has backgrounds in recruitment and SaaS
      (ex. McKinsey, Heidrick & Struggles, Monster)

     Tech team has experience in social and enterprise products, as
      well as social network analysis and data mining

     Close relationship with Facebook, access to exclusive developer
      programs and early code releases


                                                                        6
Online Recruiting is a $27 Billion Market with 3 Major Segments


                       7 of 10 hires come from 3 main sources


                                                                            Career Sites Sites
                                                                                 Career
                                                     Career Sites       Other 19% & ATS’s
                                                                        Job        Career
     Online               Technology                                   (30%)           (18.8%)
                       (Infrastructure)                               Boards           Sites
  Recruitment                                                       Job Boards
     Market                                                            25%                 Other
                                                     Job Boards                          Job 29%
                                                                                             Boards
   ($27 Billion              Media                                                         (24.9%)
    Globally)            (Distribution)                                     Referrals
                                                                          Referrals
                                                                             Referrals
                                                                           (27.5%)
                                                      Referrals                  28%




Source: UBS (LinkedIn report, 07/11), CareerXroads
                                                                                                      7
Facebook is the World’s Largest Job Board

                                        Facebook vs. Job Site Traffic - July 2011
  Facebook has                   160
                                        In Millions of Unique Visitors

   more monthly traffic
                                  120
   than LinkedIn, Monster,
                                                  Facebook
   CareerBuilder, Indeed,          80
                                                                        SimplyHired

   and SimplyHired                 40                                   CareerBuilder
                                                                                                  Indeed



   combined                                                               LinkedIn
                                                                                                  Monster


                                    0
                                                                          Source: Compete.com, July 2011


  Facebook also has                    Facebook vs. Job Site Registered Users - July 2011
                                        In Millions of Registered Users
   over 3x more                   800


   registered users               600

   than all of these sites                        Facebook
                                  400
   combined
                                                                      SimplyHired
                                  200                                                            Indeed
                                                                      CareerBuilder
                                                                                                 Monster
                                                                        LinkedIn
                                    0
                                                                    Source: individual companies, July 2011
The Facebook Recruiting Opportunity


           Largest database of               Largest job board
      active and passive candidates   1/3 online display ads in the US
            860+ million users




        Largest referral network      Largest network of career sites
          130 friends per user         10+ million Facebook Pages
The Facebook Recruiting Opportunity: Reach + Targeting

                Facebook = All-In-One Solution for Recruiting




          10+ million           Largest display ad
                                                        4 billion items
        Facebook Pages          network globally
                                                         shared daily
      1 in 3 people use       6.4x more users than
                                                         130 friends
      Facebook to learn       LinkedIn and Monster
                                                       per user on avg
      about companies               combined




          Career Sites             Job Boards             Referrals

Source: Facebook, Compete
                                                                          10
How Do We Help Companies Leverage Facebook?


             Post jobs on Facebook

             Customize your Facebook career page

             Broadcast jobs using social features

             Refer candidates across social networks

             Advertise jobs to qualified passive job seekers
We Help Companies Around the World Recruit On Facebook

    In just over
     one year…


   10,000+
        clients


2,300,000+
    views generated


  550,000+
      jobs posted


   78,000+
 applications submitted
Hard Rock Cafe Opens a New Venue – Case Study




  10,000 fans and 4,000 applicants in four
   weeks, 1,000 interviews and 120 hires
  95% of candidates accepted offers
  This resulted in a cost per fan of $0.20, a
   cost per applicant of $0.50, and a
   cost per hire of $16.
Appendix
Find and engage the right candidates through Facebook Ads


                     Interested in fashion and have worked in
  107,180            clothing brands like GAP, BCBG, etc.

                     Live in the UK and graduated from
  80,020             Oxford University

                     Live in New York and have worked in
 53,540              an entry-level marketing position

                     Recent graduates from top
37,230               undergraduate business programs
Facebook is a truly global phenomenon

    Facebook is the largest social network in 119 of 134 countries




                                                          Source: Vincos.It
European Facebook Users (1/2)

  Facebook users by continent                             Top European countries
                                                          Facebook Users
                                                              14,871,540


          34,708,600       13,184,300                                                             Turkey
                                                                                30,735,100        UK
                                                             20,241,380
                                                                                                  France

                                                                                                  Germany
                                                               21,234,180            28,314,240
           93,663,320                                                                             Italy
                              215,120,180
                                                                        23,052,340                Spain



          187,597,180                                     Facebook Penetration


                          214,539,040                              31.98%
                                                                                                  Turkey
                                                                                39.50%
                                                                                                  UK

                                                               34.84%                             France

                                                                                      45.41%      Germany
       North America              Europe                         25.81%                           Italy
       Asia                       South America
                                                                            35.59%                Spain
       Africa                     Australia and Oceania


Source: SocialBakers.com, 09/11
European Facebook Users (2/2)

  Top European countries
  Age distribution

       100%

                                  6%
                                                   9%              10%
                                         9%                11%
                  12%             11%
       80%
                                                  15%
                                        15%                        22%
                                                           20%
                                  18%
                  28%                                                      65+
       60%                                                                 55-64
                                                  26%
                                        26%                                45-54
                                  26%                      26%             35-44
                                                                   32%
                                                                           25-34
       40%                                                                 18-24
                  33%
                                                                           16-17
                                        25%       27%
                                                                           13-15
                                  24%                      24%
       20%                                                         21%
                  10%                    8%        8%
                                  7%                       7%
                                                                    6%
                   9%                    9%        9%      7%
                                  6%
        0%
                 Turkey           UK    France   Germany   Italy   Spain

Source: SocialBakers.com, 09/11
The Facebook Recruiting Market

          Key Assumptions
                                                    Total Addressable
   10m Facebook Pages, 50% are                Market, Facebook Recruitment
    business Pages                                         ($bn)
   Pages distributed along size of US   3.0
    businesses by headcount                                            2.5
                                         2.5
   15% churn rate on employees                              1.9
                                         2.0
   Open positions per year
                                         1.5
    determines Page’s subscription
                                                   1.1
   ‘Pro’ plans and over include $2.5k   1.0
    setup fee                            0.5
   $50 advertising budget/hire
                                         0.0
   Recruitment spending grows in line             2010      2011      2012
    with FB ads spending growth

                                                                              19
SOCIAL NETWORKS VS. MONSTER


                                                        Monthly         Number
                                                                                      Salary Range
                   Platform           Connections     Page Views        of Users
                                                                                        of Users
                                                      (in Billions)   (in Millions)
                                      Friends, Fami
                    Social
                                          ly, and       1,000+            870             All
                   network
                                       Colleagues
                                      Colleagues &
                 Professional
                                        Business          2.5              89          $80k-100k
                   network
                                      Connections
                    Micro-                Public
                   blogging              figures,         5.8             160          $40k-$80k
                   network             influencers


                  Job board                /              .31              46          $40k-$80k


Source: Google AdPlanner, Quantcast
                                                                                                   20
Comparison of Cost Per Job Posting



                                                                                       for 30
                                                            $60-110                     days


                                                                                       for 30
                                                            $210-$395                   days


                                                                                       for 30
                                                            $419                        days


                                                                                       for 30
                                                            $479                        days



Source: Company websites.
Note: W4L pricing assumes a Premium plan ($499/m for 50 jobs) and $50-100 ad credits
                                                                                                21
© Lakestar 2011   23

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29 - W4 Labs Presentation Noah Conference 2011

  • 1.
  • 5. The Facebook Recruiting Solution NOAH ’11 London Stéphane Le Viet Co-founder & CEO November 9, 2011
  • 6. Work4 Labs Overview  Founded in 2010  Currently 28 employees in San Francisco and Paris offices  Executive team has backgrounds in recruitment and SaaS (ex. McKinsey, Heidrick & Struggles, Monster)  Tech team has experience in social and enterprise products, as well as social network analysis and data mining  Close relationship with Facebook, access to exclusive developer programs and early code releases 6
  • 7. Online Recruiting is a $27 Billion Market with 3 Major Segments  7 of 10 hires come from 3 main sources Career Sites Sites Career Career Sites Other 19% & ATS’s Job Career Online Technology (30%) (18.8%) (Infrastructure) Boards Sites Recruitment Job Boards Market 25% Other Job Boards Job 29% Boards ($27 Billion Media (24.9%) Globally) (Distribution) Referrals Referrals Referrals (27.5%) Referrals 28% Source: UBS (LinkedIn report, 07/11), CareerXroads 7
  • 8. Facebook is the World’s Largest Job Board Facebook vs. Job Site Traffic - July 2011  Facebook has 160 In Millions of Unique Visitors more monthly traffic 120 than LinkedIn, Monster, Facebook CareerBuilder, Indeed, 80 SimplyHired and SimplyHired 40 CareerBuilder Indeed combined LinkedIn Monster 0 Source: Compete.com, July 2011  Facebook also has Facebook vs. Job Site Registered Users - July 2011 In Millions of Registered Users over 3x more 800 registered users 600 than all of these sites Facebook 400 combined SimplyHired 200 Indeed CareerBuilder Monster LinkedIn 0 Source: individual companies, July 2011
  • 9. The Facebook Recruiting Opportunity Largest database of Largest job board active and passive candidates 1/3 online display ads in the US 860+ million users Largest referral network Largest network of career sites 130 friends per user 10+ million Facebook Pages
  • 10. The Facebook Recruiting Opportunity: Reach + Targeting  Facebook = All-In-One Solution for Recruiting 10+ million Largest display ad 4 billion items Facebook Pages network globally shared daily 1 in 3 people use 6.4x more users than 130 friends Facebook to learn LinkedIn and Monster per user on avg about companies combined Career Sites Job Boards Referrals Source: Facebook, Compete 10
  • 11. How Do We Help Companies Leverage Facebook? Post jobs on Facebook Customize your Facebook career page Broadcast jobs using social features Refer candidates across social networks Advertise jobs to qualified passive job seekers
  • 12. We Help Companies Around the World Recruit On Facebook In just over one year… 10,000+ clients 2,300,000+ views generated 550,000+ jobs posted 78,000+ applications submitted
  • 13. Hard Rock Cafe Opens a New Venue – Case Study  10,000 fans and 4,000 applicants in four weeks, 1,000 interviews and 120 hires  95% of candidates accepted offers  This resulted in a cost per fan of $0.20, a cost per applicant of $0.50, and a cost per hire of $16.
  • 15. Find and engage the right candidates through Facebook Ads Interested in fashion and have worked in 107,180 clothing brands like GAP, BCBG, etc. Live in the UK and graduated from 80,020 Oxford University Live in New York and have worked in 53,540 an entry-level marketing position Recent graduates from top 37,230 undergraduate business programs
  • 16. Facebook is a truly global phenomenon Facebook is the largest social network in 119 of 134 countries Source: Vincos.It
  • 17. European Facebook Users (1/2) Facebook users by continent Top European countries Facebook Users 14,871,540 34,708,600 13,184,300 Turkey 30,735,100 UK 20,241,380 France Germany 21,234,180 28,314,240 93,663,320 Italy 215,120,180 23,052,340 Spain 187,597,180 Facebook Penetration 214,539,040 31.98% Turkey 39.50% UK 34.84% France 45.41% Germany North America Europe 25.81% Italy Asia South America 35.59% Spain Africa Australia and Oceania Source: SocialBakers.com, 09/11
  • 18. European Facebook Users (2/2) Top European countries Age distribution 100% 6% 9% 10% 9% 11% 12% 11% 80% 15% 15% 22% 20% 18% 28% 65+ 60% 55-64 26% 26% 45-54 26% 26% 35-44 32% 25-34 40% 18-24 33% 16-17 25% 27% 13-15 24% 24% 20% 21% 10% 8% 8% 7% 7% 6% 9% 9% 9% 7% 6% 0% Turkey UK France Germany Italy Spain Source: SocialBakers.com, 09/11
  • 19. The Facebook Recruiting Market Key Assumptions Total Addressable  10m Facebook Pages, 50% are Market, Facebook Recruitment business Pages ($bn)  Pages distributed along size of US 3.0 businesses by headcount 2.5 2.5  15% churn rate on employees 1.9 2.0  Open positions per year 1.5 determines Page’s subscription 1.1  ‘Pro’ plans and over include $2.5k 1.0 setup fee 0.5  $50 advertising budget/hire 0.0  Recruitment spending grows in line 2010 2011 2012 with FB ads spending growth 19
  • 20. SOCIAL NETWORKS VS. MONSTER Monthly Number Salary Range Platform Connections Page Views of Users of Users (in Billions) (in Millions) Friends, Fami Social ly, and 1,000+ 870 All network Colleagues Colleagues & Professional Business 2.5 89 $80k-100k network Connections Micro- Public blogging figures, 5.8 160 $40k-$80k network influencers Job board / .31 46 $40k-$80k Source: Google AdPlanner, Quantcast 20
  • 21. Comparison of Cost Per Job Posting for 30 $60-110 days for 30 $210-$395 days for 30 $419 days for 30 $479 days Source: Company websites. Note: W4L pricing assumes a Premium plan ($499/m for 50 jobs) and $50-100 ad credits 21
  • 22.