22B - Conduit Presentation Noah Conference 2011

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22B - Conduit Presentation Noah Conference 2011

  1. 1. 2© Lakestar 2011
  2. 2. 3© Lakestar 2011
  3. 3. 4© Lakestar 2011
  4. 4. Making Money with Apps
  5. 5. Conduit Fast Facts• We provide a free platform for the creation of browser, website and mobile user-engagement tools• Largest B2B network worldwide• More than 260,000 publishers• Over 250,000,000 active end users• Over 3 billion monthly user interactions• Founded in 2005 We enable our partners to extend their reach and engage users beyond theextend their reach We enable our partners to scope of their website. and engage users everywhere.
  6. 6. Engage Users Everywhere Publisher Browser Mobile Website Solutions Solutions Solutions Community Toolbars & Browser Apps Mobile & Tablet Apps Wibiya Bar The Conduit Network 260,000 publishers. 250 million users. 1 network.
  7. 7. Conduit’s Growth 260K 220K 200K PUBLISHERS 180K 140K 125K
  8. 8. What is an App?Mobile AppsTablet AppsBrowser Apps
  9. 9. Before Anything – Measure Test Data Iterate Measure
  10. 10. Business Models That Work Mobile Tablet BrowserPaidFreemiumFree
  11. 11. Worth Nothing Without Efficient Distribution • SocialWord of Mouth • Sharing • Community • SEO • SearchPaid • Advertising • BundleLeveraged • Partnerships
  12. 12. Making Money with Apps• Data Ensure you can collect, analyze and act on data• Business Model Determine the business model appropriate for the app and its target market• Distribution Develop a multi tiered distribution and marketing plan from the beginning of app development• Iterate Iterate as rapidly as possible
  13. 13. Thank You! © 2011 Conduit
  14. 14. © Lakestar 2011 15

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