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© Lakestar 2011
3

© Lakestar 2011
4

© Lakestar 2011
Making Money with Apps
Conduit Fast Facts
• We provide a free platform for the creation of
  browser, website and mobile user-engagement tools

• Largest B2B network worldwide

• More than 260,000 publishers

• Over 250,000,000 active end users

• Over 3 billion monthly user interactions

• Founded in 2005



             We enable our partners to extend their reach
          and engage users beyond theextend their reach
               We enable our partners to
                                         scope of their website.
                      and engage users everywhere.
Engage Users Everywhere



                                                        Publisher



               Browser                                Mobile                           Website
               Solutions                              Solutions                        Solutions


     Community Toolbars & Browser Apps     Mobile & Tablet Apps           Wibiya Bar




                                   The Conduit Network
                               260,000 publishers. 250 million users. 1 network.
Conduit’s Growth


                                           260K




                                    220K




                             200K




                                                  PUBLISHERS
                      180K




               140K

        125K
What is an App?

Mobile Apps




Tablet Apps




Browser Apps
Before Anything – Measure


                   Test




                   Data



        Iterate             Measure
Business Models That Work
                   Mobile   Tablet   Browser

Paid




Freemium




Free
Worth Nothing Without Efficient Distribution

                • Social
Word of Mouth
                • Sharing
                • Community
                • SEO



                • Search
Paid
                • Advertising
                • Bundle




Leveraged       • Partnerships
Making Money with Apps
• Data

   Ensure you can collect, analyze and act on data

• Business Model

   Determine the business model appropriate for the app and
    its target market

• Distribution

   Develop a multi tiered distribution and marketing plan from
    the beginning of app development

• Iterate

   Iterate as rapidly as possible
Thank You!



             © 2011 Conduit
© Lakestar 2011   15

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Making Money with Apps: Data, Business Models, Distribution and Iteration

  • 1.
  • 6. Conduit Fast Facts • We provide a free platform for the creation of browser, website and mobile user-engagement tools • Largest B2B network worldwide • More than 260,000 publishers • Over 250,000,000 active end users • Over 3 billion monthly user interactions • Founded in 2005 We enable our partners to extend their reach and engage users beyond theextend their reach We enable our partners to scope of their website. and engage users everywhere.
  • 7. Engage Users Everywhere Publisher Browser Mobile Website Solutions Solutions Solutions Community Toolbars & Browser Apps Mobile & Tablet Apps Wibiya Bar The Conduit Network 260,000 publishers. 250 million users. 1 network.
  • 8. Conduit’s Growth 260K 220K 200K PUBLISHERS 180K 140K 125K
  • 9. What is an App? Mobile Apps Tablet Apps Browser Apps
  • 10. Before Anything – Measure Test Data Iterate Measure
  • 11. Business Models That Work Mobile Tablet Browser Paid Freemium Free
  • 12. Worth Nothing Without Efficient Distribution • Social Word of Mouth • Sharing • Community • SEO • Search Paid • Advertising • Bundle Leveraged • Partnerships
  • 13. Making Money with Apps • Data Ensure you can collect, analyze and act on data • Business Model Determine the business model appropriate for the app and its target market • Distribution Develop a multi tiered distribution and marketing plan from the beginning of app development • Iterate Iterate as rapidly as possible
  • 14. Thank You! © 2011 Conduit