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Livebookings makes restaurants and diners click.
Building relationships at the right time, place and price.
© Lakestar 2011   2
© Lakestar 2011   3
© Lakestar 2011   4
Internet Network Dynamics


                              Guy Halfhead, Vice President, Sales




Livebookings makes restaurants and diners click.
Building relationships at the right time, place and price.



                                                                    5
Our role                    Market



                            Manage
    Livebookings platform
    helps restaurants to    reservations


                            Analyse
                            performance


                            Learn and
                            improve


                                           6
Electronic reservation book (ERB)
                                       Bookings Data Aggregator (BDA)
                                                        Distribution to
                                                        Consumers


  Manage       Analyse     Learn and
reservation   performanc    improve
     s             e




                                                                          7
It’s simple…
 In an increasingly connected world the
Livebookings BDA will connect
 in real-time every diner to any
  restaurant using any device



                                          8
9
46m load incidences
                             already this year




Consumers                              Restaurants
• Huge audience of users
  through restaurant                   • Over 9,000+     restaurants
  websites, Bookatable and             • 35% growth since January
  Partner sites                          2010




                                                                       10
Substantial momentum



                Covers                                   1,069,089 covers booked                                                                           Restaurants
     1,200
                                                                                                                                                                                                                          9,172 restaurants
                            Dined covers                                                                                                                               10

                            Booked covers
     1,000
                                                                                                                                                                       8                       German
                                                                                                                                                                                                market
                800




                                                                                                                                                  Restaurants (000s)
                                                                                                                                                                                               entrance
Covers (000s)




                                                                                                                                                                       6
                600

                                                                                                                                                                       4
                400


                200                                                                                                                                                    2


                 0                                                                                                                                                     0
                 Jan-07 Aug-07   Apr-08     Dec-08   Aug-09            Apr-10        Dec-10   Aug-11
                                                                                                                                                                       Jan-07        Aug-07    Apr-08   Dec-08   Aug-09    Apr-10   Dec-10   Aug-11


                                                      Database
                                                                               600
                                                                                                                                                                                                576,223
                                                                                                                                                                                               registered
                                                                               500
                                                                                                                                                                                                 users

                                                                               400
                                                              Database(000s)




                                                                               300


                                                                               200


                                                                               100


                                                                                0
                                                                                Nov-10   Dec-10   Jan-11   Feb-11   Mar-11   Apr-11   May-11   Jun-11                       Jul-11    Aug-11
                                                                                                                                                                                                                                         11
Platform usage trends
                                    • Devices
                                    • Time of usage
                                    • Conversion rates



Consumers                                                      Restaurants
• Dining date + time                                           • Seating
• No. covers                                                     inventory
• Restaurants used                                             • Availability
• Loyalty / Repeat                                             • Fill rates at
  booking rate                                                   different times
• Special requests                                             • Customer base




                                                               Partners
                       Offer data                              •   Source of data
                       •   Availability                        •   ROI
                       •   Price                  Social       •   Marketing
                       •   Time                   • Shares         efficiency
                       •   Type                   • Friends    •   Campaigns
                       •   Uptake                 • Platform
                                                                             12
The network effect in action




                               13
Questions?




             14
© Lakestar 2011   15

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17 - Livebookings Presentation Noah Conference 2011

  • 1. Livebookings makes restaurants and diners click. Building relationships at the right time, place and price.
  • 5. Internet Network Dynamics Guy Halfhead, Vice President, Sales Livebookings makes restaurants and diners click. Building relationships at the right time, place and price. 5
  • 6. Our role Market Manage Livebookings platform helps restaurants to reservations Analyse performance Learn and improve 6
  • 7. Electronic reservation book (ERB) Bookings Data Aggregator (BDA) Distribution to Consumers Manage Analyse Learn and reservation performanc improve s e 7
  • 8. It’s simple… In an increasingly connected world the Livebookings BDA will connect in real-time every diner to any restaurant using any device 8
  • 9. 9
  • 10. 46m load incidences already this year Consumers Restaurants • Huge audience of users through restaurant • Over 9,000+ restaurants websites, Bookatable and • 35% growth since January Partner sites 2010 10
  • 11. Substantial momentum Covers 1,069,089 covers booked Restaurants 1,200 9,172 restaurants Dined covers 10 Booked covers 1,000 8 German market 800 Restaurants (000s) entrance Covers (000s) 6 600 4 400 200 2 0 0 Jan-07 Aug-07 Apr-08 Dec-08 Aug-09 Apr-10 Dec-10 Aug-11 Jan-07 Aug-07 Apr-08 Dec-08 Aug-09 Apr-10 Dec-10 Aug-11 Database 600 576,223 registered 500 users 400 Database(000s) 300 200 100 0 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 11
  • 12. Platform usage trends • Devices • Time of usage • Conversion rates Consumers Restaurants • Dining date + time • Seating • No. covers inventory • Restaurants used • Availability • Loyalty / Repeat • Fill rates at booking rate different times • Special requests • Customer base Partners Offer data • Source of data • Availability • ROI • Price Social • Marketing • Time • Shares efficiency • Type • Friends • Campaigns • Uptake • Platform 12
  • 13. The network effect in action 13