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© Lakestar 2011
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© Lakestar 2011
ZANOX @ NOAH
London | 9 November 2011
EUROPE'S LEADING PERFORMANCE
ADVERTISING NETWORK




zanox @ NOAH Conference 2011 | 9 November 2011   6
ZANOX = SALES = CPA



                                                 Customer Funnel

      Awareness                            Interest            Desire    Action



             Reach                                    Visits            Sales




              CPM                                     CPC               CPA




zanox @ NOAH Conference 2011 | 9 November 2011                                    7
OUR GROUP




zanox @ NOAH Conference 2011 | 9 November 2011   8
OUR PUBLISHERS




    CONTENT                               DISPLAY     RETARGETING                  SOCIAL




     SEARCH                                E-MAIL      VOUCHERS                   MOBILE



         Connecting a broad variety of publisher business models to blue chip advertisers



zanox @ NOAH Conference 2011 | 9 November 2011                                              9
OUR ADVERTISERS




zanox @ NOAH Conference 2011 | 9 November 2011   10
ZANOX @NOAH


ADVERTISERS                                      PUBLISHERS




zanox @ NOAH Conference 2011 | 9 November 2011                11
DRIVING 70M LEADS AND SALES P.A.
                                                                     Example Germany




             > 300 k DSL connections             > 1 m flights




             > 1.5 m fashion items               > 200 k online banking leads



zanox @ NOAH Conference 2011 | 9 November 2011                                   12
WHY ZANOX?



                 Scale: biggest European performance advertising network



                 Growth: monetization for publishers, sales volume for advertisers



                 Pure CPA model: performance = sales




zanox @ NOAH Conference 2011 | 9 November 2011                                       13
zanox @ NOAH Conference 2011 | 9 November 2011   14
© Lakestar 2011   15

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10- Zanox Presentation Noah Conference 2011