U004 outstanding initiative in emerging media technologies

135 views

Published on

Published in: Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
135
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

U004 outstanding initiative in emerging media technologies

  1. 1. Since its unveiling in July 2011, Norfolk Naval Shipyard’s (NNSY) digital signage has distinguished itself as not only the newest communication tool for the shipyard workforce, but also one of the most critical in providing timely, relevant and dynamic information. Digital signage content is ―freshness dated‖ and updated several times each week, with an optimal balance of the informative and the entertaining, ranging from safety tips, to project team updates, to leadership quotes, and running the gamut to fun segments such as spotlighting shipyard employees and NNSY history quizzes. Since its inception, more than 50 digital screens have been installed and activated in locations of high visibility such as break rooms, breezeways, the shipyard’s Subway restaurant and project team meeting rooms. The widespread use of digital signage has allowed the NNSY public affairs office to reduce printing cost by more than 20 percent. In 2013, NNSY’s public affairs office initiated customized playlists for certain monitors. These playlists contained exclusive content including metrics, safety updates and goals specific to their respective ship maintenance projects including USS George H.W. Bush (CVN 77), USS Newport News (SSN 750), USS Maryland (SSBN 738) and USS Dwight D. Eisenhower (CVN 69). In 2013, Digital Signage was also developed into a communication tool during emergencies such as active shooters, destructive weather and emergency sheltering. Leadership now has a quick an efficient means to communicate vital information to a workforce of nearly 10,000 employees – the majority of whom do not have access to a computer. As the leader in implementing digital signage across the nation’s four public shipyards, NNSY has set a standard for the enterprise with over 50 pieces of content, known as ―spots‖, being created weekly, with many of those—such as the ―Around the Shipyards‖ spot—being ideal for displaying at all shipyards. NNSY proved instrumental in digital signage’s successful start-up at Portsmouth and Puget Sound Naval Shipyards. The journey to implementing and sustaining digital signage has benefited by strong working relationships between NNSY’s PAO, IT Department, shipyard leadership, and the digital signage contractor. With the new restraints on printing costs in these fiscally challenging times, digital signage is becoming only more important in ensuring printing restrictions will not compromise the workforce receiving critical information.

×