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Messaging to the Masses with Kat Murti

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Do you know how and when to engage on social media? Get tips from Kat Murti of the Cato Institute.

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Messaging to the Masses with Kat Murti

  1. 1. Messaging to the Masses Right Online — May 2, 2015 #ROL15 @KatMurti
  2. 2. Kat Murti @KatMurti Senior Digital Outreach Manager, Cato Institute Feel free to reach out with questions...kmurti@cato.org #ROL15
  3. 3. ● Know your goals o Pick a couple key metrics & track them regularly  Don’t drown yourself in data ● Impact is key o Don’t rely on “vanity metrics” o Know why you’re doing something ● Compare your accounts to other similar ones Be Strategic ● Watch for patterns o Correlation ≠ Causation o Unfollowers.Com #ROL15 @KatMurti
  4. 4. ● Includes your current audience AND people you want to reach ● You likely have SEVERAL different audiences Know Your Audience ● Have different strategies for each o Different messaging; different platforms o Segmentation is key! ● Your audience changes over time o Be dynamic; not static #ROL15 @KatMurti
  5. 5. ● Not every platform is perfect for every user o Different audiences on different platforms  And different platforms for different tasks o What are your resources?  Time is a resource! Meet Them Where They Are #ROL15 @KatMurti
  6. 6. ● Varies across platforms and audiences o Learn your audience! ● Think about what people are doing o Don’t share a video at 8 a.m. on a Monday ● Scheduling tools are your friend o Buffer Timing Is Everything ● Take advantage of trends and events ● Use Analytics as your guide o Facebook Insights o Twitter Analytics o Google Analytics #ROL15 @KatMurti
  7. 7. ● Engage your fans; don’t just collect them. o It’s a two-way street! ● Don’t waste time on “eggheads” ● Don’t Feed the Trolls o You have to be able to take some heat o Know when to ban...and when not to Know When To Engage #ROL15 @KatMurti
  8. 8. ● Don’t take yourself too seriously o Have personality o But stay true to your brand o Know when you can loosen up & when not to o Remember, the “Front Page Rule” Be Authentic ● Personal accounts are GREAT for experimentation ● YOU are the best ambassador for your cause o Make sure you’re being heard—don’t be afraid to measure  Klout, Buffer #ROL15 @KatMurti
  9. 9. ● Very few people ACTUALLY want to make the world a worse place. o Don’t live in a bubble o Look at issues from your opponents’ perspective Assume the Best of Intentions ● When possible, find opportunities to work together (where do you agree?) o Find mutual ground and work from there #ROL15 @KatMurti
  10. 10. ● Be relevant o Content must be interesting, timely, and have a hook o Track trends and engagements  Join national conversations and add your spin Content is King ● Be interesting o Be honest o Give people what they want (PICTURES!) ● Maximize your impact o Secondary content is your friend o “One and done” leaves value on the table #ROL15 @KatMurti
  11. 11. ● You can’t just throw money at a problem. ● BUT, money can help get GOOD content out to a wider audience—if done strategically. Money Talks...But It Isn’t Everything ● Get the most bang for your buck o Think ahead o Promote what works o Look out for ad fraud #ROL15 @KatMurti
  12. 12. ● Get your content to the right audience ● Know what’s being said and how it’s being said o Topsy.Com ● Don’t be spammy. ● Be weary of hashtag activism/slacktivism o Remember your goals o What are you Hashtags Can Be a Tool or a Trap ● Hashtags at Events o Public events should have hashtags o Livetweeting is a great way to get your message out  Hootsuite o Builds community o Make sure to PUBLICIZE your hashtag #ROL15 @KatMurti
  13. 13. And if you do all this.... #ROL15 @KatMurti
  14. 14. Thank You! @KatMurti Feel free to reach out with questions.... kmurti@cato.org #ROL15
  • StevenVernon

    Nov. 29, 2015
  • JasonVaughn5

    Nov. 5, 2015

Do you know how and when to engage on social media? Get tips from Kat Murti of the Cato Institute.

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