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A Global Fortune 100 CPG company’s brand that provides best-in-class care to customers worldwide is specifically committed to better understanding the passions, needs, priorities and emotions of mothers and babies all over the world. Striving to connect with these key customers on a more intimate, knowledgeable level, the company’s China team engaged NM Incite to analyze social media. They recognized that social media serves as a powerful tool for deeply engaging customers and understanding their needs, wants and pain points. The results exposed new insights that the brand could apply to its marketing, advertising and engagement strategies in one of the biggest and fastest growing global markets.