The document discusses buzzmetrics, a social insights platform that helps marketers discover meaningful consumer insights from social media data. It analyzes over 30 markets in 15 languages to provide consistent data and insights. The platform offers pre-built topics and customer segments tailored to specific industries. It also provides sentiment analysis, trend tracking, and alerting to help marketers spot opportunities and engage the right consumer audiences. Marketers can access these insights to build stronger brands and forge emotional connections with customers.

1. REDISCOVER YOUR buzzmetrics
CUSTOMER
WITH buzzmetrics
Smart global marketers win in today’s social world by building relevant and differentiated brands and forging
strong, emotional bonds with customers. The socialsphere makes it theoretically possible to know infinitely
more about your customer segments. The challenge is to tame the ‘Big Data’ beast to pinpoint meaningful,
fresh, segment-specific consumer insights. buzzmetrics (MBM) is a web-based Social Insights Platform
designed for Fortune 1000 marketers and their agencies to organize, segment and analyze clean, trusted,
industry-specific global insights in real-time.
Your Global Markets Your Trusted Source for Clean
As a global marketer, you want to establish Data & Robust Analytics
consistency in how data is sourced and No matter how sophisticated the text-mining
analyzed, whether you’re in Boston or Beijing. and Natural Language Processing technology is
No matter when or where social conversations - - and MBM leads the pack - - the resulting
take place - - including global and local social analysis is invalid and inaccurate unless you can
networks such Facebook, Twitter, Ameblo and be sure of the underlying data cleansing
Weibo - - MBM analyzes data from over 30 process. MBM applies Nielsen’s proven
markets in 15 languages, applying the same de-duplication and anti-spam processes to
Nielsen Measurement Science approach. deliver unparalleled data hygiene.
Example: Buzz of TV series, House
Your Industry
Discover consumer insights in the right
business context that are relevant to your
specific industry (e.g., measuring the impact of
a new baby food product launch, identifying
the key drivers of wireless subscriber loyalty)
with thousands of pre-built ‘Topics’ across
Consumer Packaged Goods, Financial Services,
Healthcare, Technology and other sectors. In
addition, our expert industry-specific analysts
can support your most sophisticated research
priorities.
Cleansed Data
Your Segments 4,440,095 messages
Are ‘Soccer Moms’ still ‘Soccer Moms’ in the “I want to tour the White House”
Facebook era? Your existing ‘offline’ segments
matter more than ever. Yet, if you’re still Segmented Data
listening generically to social conversations 375,929 messages
(e.g., ‘yogurt’), you are missing the bigger “Let ’s watch TV at my house”
opportunity to identify, understand and
engage just the right consumer segments
online for your brand or product (e.g., Hispanic Classifier Applied
moms who feed yogurt to their toddlers). 7,699 messages
“I missed the last episode of House!”
KNOW THE CUSTOMER

2. SMARTER MARKETING IN A SOCIAL WORLD
buzzmetrics
Snapshot Summary
Largest Trend Shift: Top Author: Top Source: Positive Sentiment: Top Social Media Type: Most Frequent Word:
All +30% food_enthusiast www.weightwatchers.com +21% Boards nutrition
Sentiment Aggregated Volume Trended Top Source
Source Message Count
100% 8,000
www.weightwatchers.com 1,459
80% 7,500 www.amazon.com 982
7,000 www.couponforum.com 500
60%
6,500 www.topix.net 486
40%
6,000 www.facebook.com 403
20% www.healthboards.com 367
5,500
www.afullcup.com 295
0 5,000
www.cookingjunkies.com 250
Positive Negative Soda
abc.go.com 123
Neutral www.pregnancy.org 97
Why buzzmetrics is Right For You
• Access 2,000+ pre-built ‘Topics’ specific to your • Access multiple analytics with one quick search
industry through ‘Snapshort Reports’
• Access dozens of pre-built Customer ‘Segments’ to • Keep pace with your competition through a
get deep insights about the audiences that matter vertically-tuned platform and our industry expert
to you analysts
• Spot emerging trends or consumer pain points • Trust your data, backed by Nielsen’s world-class
with ‘Threshold Alerting’ Measurement Science
• Save time by pre-scheduling reports
About NM Incite
Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging,
industry-specific consumer insights and build relevant, differentiated and emotionally-
engaging brands. NM Incite is a joint venture between Nielsen and McKinsey & Company.
NM INCITE • 770 Broadway, New York, NY 10003
855.888.6904 • contact@nmincite.com • nmincite.com
KNOW THE CUSTOMER