Rediscover Your Customer with My BuzzMetrics


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My BuzzMetrics (MBM) is a highly scalable, web-based social insights platform designed for Fortune 1000 marketers and their agencies to organize, segment and analyze clean, trusted, industry-specific global insights in real time.

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Rediscover Your Customer with My BuzzMetrics

  1. 1. REDISCOVER YOUR buzzmetrics CUSTOMER WITH buzzmetricsSmart global marketers win in today’s social world by building relevant and differentiated brands and forgingstrong, emotional bonds with customers. The socialsphere makes it theoretically possible to know infinitelymore about your customer segments. The challenge is to tame the ‘Big Data’ beast to pinpoint meaningful,fresh, segment-specific consumer insights. buzzmetrics (MBM) is a web-based Social Insights Platformdesigned for Fortune 1000 marketers and their agencies to organize, segment and analyze clean, trusted,industry-specific global insights in real-time. Your Global Markets Your Trusted Source for Clean As a global marketer, you want to establish Data & Robust Analytics consistency in how data is sourced and No matter how sophisticated the text-mining analyzed, whether you’re in Boston or Beijing. and Natural Language Processing technology is No matter when or where social conversations - - and MBM leads the pack - - the resulting take place - - including global and local social analysis is invalid and inaccurate unless you can networks such Facebook, Twitter, Ameblo and be sure of the underlying data cleansing Weibo - - MBM analyzes data from over 30 process. MBM applies Nielsen’s proven markets in 15 languages, applying the same de-duplication and anti-spam processes to Nielsen Measurement Science approach. deliver unparalleled data hygiene. Example: Buzz of TV series, House Your Industry Discover consumer insights in the right business context that are relevant to your specific industry (e.g., measuring the impact of a new baby food product launch, identifying the key drivers of wireless subscriber loyalty) with thousands of pre-built ‘Topics’ across Consumer Packaged Goods, Financial Services, Healthcare, Technology and other sectors. In addition, our expert industry-specific analysts can support your most sophisticated research priorities. Cleansed Data Your Segments 4,440,095 messages Are ‘Soccer Moms’ still ‘Soccer Moms’ in the “I want to tour the White House” Facebook era? Your existing ‘offline’ segments matter more than ever. Yet, if you’re still Segmented Data listening generically to social conversations 375,929 messages (e.g., ‘yogurt’), you are missing the bigger “Let ’s watch TV at my house” opportunity to identify, understand and engage just the right consumer segments online for your brand or product (e.g., Hispanic Classifier Applied moms who feed yogurt to their toddlers). 7,699 messages “I missed the last episode of House!” KNOW THE CUSTOMER
  2. 2. SMARTER MARKETING IN A SOCIAL WORLD buzzmetrics Snapshot Summary Largest Trend Shift: Top Author: Top Source: Positive Sentiment: Top Social Media Type: Most Frequent Word: All +30% food_enthusiast +21% Boards nutrition Sentiment Aggregated Volume Trended Top Source Source Message Count 100% 8,000 1,459 80% 7,500 982 7,000 500 60% 6,500 486 40% 6,000 403 20% 367 5,500 295 0 5,000 250 Positive Negative Soda 123 Neutral 97 Why buzzmetrics is Right For You • Access 2,000+ pre-built ‘Topics’ specific to your • Access multiple analytics with one quick search industry through ‘Snapshort Reports’ • Access dozens of pre-built Customer ‘Segments’ to • Keep pace with your competition through a get deep insights about the audiences that matter vertically-tuned platform and our industry expert to you analysts • Spot emerging trends or consumer pain points • Trust your data, backed by Nielsen’s world-class with ‘Threshold Alerting’ Measurement Science • Save time by pre-scheduling reports About NM Incite Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer insights and build relevant, differentiated and emotionally- engaging brands. NM Incite is a joint venture between Nielsen and McKinsey & Company.NM INCITE • 770 Broadway, New York, NY 10003855.888.6904 • • KNOW THE CUSTOMER