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Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed (2017)

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There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed. According to Nielsen Scarborough interviews with over 204,000 adults across the country, the median age is 47.6 years. The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. The median age for those who read the print newspaper on Sunday (56.7) is slightly younger than the MSNBC viewer during the past 7 days (57.5).

Published in: Government & Nonprofit
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