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The Strengths of Print Ads for Black Friday Shopping (infographic)

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The Alliance looked at how consumers engage with Black Friday ads and what they can expect to save — and spend — with help from the ads they find in their holiday newspapers.

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The Strengths of Print Ads for Black Friday Shopping (infographic)

  1. 1. THE STRENGTHS OF PRINT ADS FOR  How do consumers respond to advertisements? As Black Friday approaches — arguably the biggest shopping and advertising day of the year — we looked at how consumers interact with advertisements and what that could mean for the holiday shopping season. 55% 49% BLACK  SHOPPING FIND PRINT ADS FAVORABLE While consumers find many forms of online ads intrusive, according to Morning Consult, people still don't mind encountering print ads while they read the news. FIND PRINT ADS MOST ENTERTAINING Print ads are still some of the most appreciated, with nearly half of all Morning Consult respondents finding them the most entertaining. 20%THE AVERAGE DISCOUNT DURING THANKSGIVING WEEK According to The Balance, retailers offer consumers an average of 20% off during Thanksgiving-week sales, with discount averages peaking at 37% on Black Friday. $967.13 ESTIMATED 2017 BLACK FRIDAY SPENDING, PER SHOPPER The National Retail Federation estimates that consumer spending will increase 4% over 2016 spending, and will result in $682 billion in consumer spending on Black Friday. 47%EXTRA TIME SPENT WITH INTERACTIVE ADS When it comes to digital ads, consumers spend 47% more time viewing ads that have interactive components, according to media research group Magna. 44%PERCENT OF U.S. CONSUMERS WHO PLAN TO SHOP ON BLACK FRIDAY THIS YEAR That number is up from 26% who planned to shop on Black Friday in 2016, according to research by Periscope Solutions. Shoppers say they plan to shop on Black Friday in order to make the most of good sales deals. FRIDAY

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