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Open Government Ninja 101:Skills, Strategies, and Stealth<br />David Hale<br />National Library of Medicine<br />National ...
Open Gov Ninja 101: Syllabus<br />Introduction<br />Pillbox and apps demo<br />What is an Open Gov Ninja?<br />Skills<br /...
pillbox.nlm.nih.gov<br />
pillbox.nlm.nih.gov<br />
dailymed.nlm.nih.gov<br />
druginfo.nlm.nih.gov<br />
Application programming interface (API)<br />Drive traffic to your data,<br />not your website.<br />
Applications currently in development using Pillbox’s API<br />
Pillbox by Phone<br />Voice-activated pill identification<br />
Thank you for calling Pillbox by Phone. Tell me one attribute you know about the pill.<br />Shape<br />Do you know anythin...
Pillbox by Phone<br />Created by a student at George Washington University, School of Business<br />Also developed instant...
iPhone pill discovery app<br />
PharmvilleRx<br />
Open source code<br />
Health organizations expressing interest in utilizing Pillbox<br />State Poison Control Centers<br />State Departments of ...
And…we’re still in beta.<br />
How?<br />
Become anOpen Government Ninja<br />
1162 A.D.		Honshu, Japan<br />
January 21, 2009	Washington, DC<br />
What is anOpen Government Ninja?<br />
Ninja myth:Ninja were mercenaries, with no concern for the greater effect of their actions.<br />
Skill:Innovation<br />
Ninja myth:Ninja used magic.<br />
Andrew Wilson, Web and New Media Strategist, SAMHSA<br />andrew.wilson@hhs.gov<br />
Skill:Innovation<br />Activity:<br />Restructure data<br />
transparent<br />open<br />useful<br />
How many federal employees does it take to create a pill identification table?<br />
How many federal employees does it take to create a pill identification table?<br />9<br />(at 2 agencies))<br />
How many federal employees does it take to create a pill identification table?<br />2 Pharmacists (FDA)<br />2 Regulatory ...
On the exam<br />In order to create value, data must be structured in a way that is contextually relevant to communities. ...
Skill:Collective learning<br />
Ninja myth:Ninja learned from secret texts.<br />
Vivek Kundra<br />Chief Information Officer (CIO) of the United States<br />Aneesh Chopra<br />Chief Technology Officer (C...
Skill:Collective learning<br />Activity:<br />Share experience &<br />exchange information<br />
Mission, Tool, Metrics, Teach<br />Jeffrey Levy, Director Web Communications, EPA<br />levy.jeffrey@epa.gov<br />
Strategy:Ethnography<br />
You/your agency are the CONTENT experts.Your citizens are the CONTEXT experts.<br />
Michael Wesch, Professor<br />Kansas State University<br />Digital Ethnography<br />Understand how individuals and communi...
Strategy:Ethnography<br />Activity:<br />Get out of the office<br />and into the lives of your citizens<br />
Strategy:Ethnography<br />Activity:<br />Create user personas <br />
User-centered design<br />
Strategy:Community engagement<br />
On the exam<br />It is critical to work with communities, prior to the release of data, in specifying its structure and de...
Strategy:Community engagement<br />Activity:<br />Ask for help<br />
Strategy:Community engagement<br />Activity:<br />Let your champions carry your banner<br />
Strategy:Community engagement<br />Activity:<br />Build an open system<br />
Ninja myth:Ninja created Linux.<br />
Richard Stallman<br />Creator of the GNU Project and the Free Software Foundation<br />LinusTorvalds<br />Creator of the L...
“free as in speech” not “free as in beer”<br />
Strategy:Give up ownership<br />Activity:<br />Listen to your citizens take the wheel. (They know where they are going)<br />
Pillbox APIPharmaceutical data as a web service<br />
API directory for data.gov?<br />
Strategy:Give up ownership<br />Activity:<br />Pay it forward<br />
On the exam<br />Engaging communities and promoting participation in the processes leading up to the release of data leads...
Strategy:Stealth<br />
!?!<br />Overrated<br />
Strategy:Stealth<br />Activity:<br />Run a stealth project<br />
Mission aligned<br />
Small and iterative<br />
Fail fast<br />
Have cover<br />
Management buy-in<br />
Review<br />Innovation<br />Collective learning<br />Ethnography<br />Community engagement<br />Giving up ownership<br />S...
EXAMWhat is the single most important aspect of Pillbox’s success?<br />
Collaboration<br />
BE anOpen Government Ninja <br />
Open Government Ninja 101:Skills, Strategies, and Stealth<br />David Hale<br />National Library of Medicine<br />National ...
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Open Gov Ninja 101

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Presentation at Gov 2.0 Expo. 2010.05.26

David Hale
Project Manager, Pillbox

National Library of Medicine
National Institutes of Health

6707 Democracy Blvd. #510
Bethesda, MD 20817

david.hale@mail.nih.gov

Published in: Health & Medicine, Technology
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Open Gov Ninja 101

  1. 1. Open Government Ninja 101:Skills, Strategies, and Stealth<br />David Hale<br />National Library of Medicine<br />National Institutes of Health<br />david.hale@nih.gov<br />twitter.comlostonroute66<br />
  2. 2. Open Gov Ninja 101: Syllabus<br />Introduction<br />Pillbox and apps demo<br />What is an Open Gov Ninja?<br />Skills<br />Strategies<br />Stealth<br />Exam<br />
  3. 3.
  4. 4. pillbox.nlm.nih.gov<br />
  5. 5. pillbox.nlm.nih.gov<br />
  6. 6. dailymed.nlm.nih.gov<br />
  7. 7. druginfo.nlm.nih.gov<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11. Application programming interface (API)<br />Drive traffic to your data,<br />not your website.<br />
  12. 12. Applications currently in development using Pillbox’s API<br />
  13. 13. Pillbox by Phone<br />Voice-activated pill identification<br />
  14. 14. Thank you for calling Pillbox by Phone. Tell me one attribute you know about the pill.<br />Shape<br />Do you know anything else about the pill?<br />Color<br />Do you know anything else about the pill?<br />No<br />What shape is the pill?<br />Diamond<br />What color is the pill?<br />Grey<br />Your search matched one pill. Shall I list these results?<br />Yes<br />Epivir 300 MG oral tablet. Physical attributes: grey, diamond, 17.00 mm. Imprint: GX EJ7<br />
  15. 15. Pillbox by Phone<br />Created by a student at George Washington University, School of Business<br />Also developed instant message (IM) text-based version<br />
  16. 16.
  17. 17. iPhone pill discovery app<br />
  18. 18. PharmvilleRx<br />
  19. 19.
  20. 20.
  21. 21. Open source code<br />
  22. 22.
  23. 23. Health organizations expressing interest in utilizing Pillbox<br />State Poison Control Centers<br />State Departments of Health<br />State and private hospitals<br />Regional health systems<br />Insurance providers<br />University medical programs<br />Libraries<br />International health and pharmacy orgs<br />
  24. 24. And…we’re still in beta.<br />
  25. 25. How?<br />
  26. 26. Become anOpen Government Ninja<br />
  27. 27. 1162 A.D. Honshu, Japan<br />
  28. 28. January 21, 2009 Washington, DC<br />
  29. 29. What is anOpen Government Ninja?<br />
  30. 30. Ninja myth:Ninja were mercenaries, with no concern for the greater effect of their actions.<br />
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37. Skill:Innovation<br />
  38. 38. Ninja myth:Ninja used magic.<br />
  39. 39.
  40. 40. Andrew Wilson, Web and New Media Strategist, SAMHSA<br />andrew.wilson@hhs.gov<br />
  41. 41. Skill:Innovation<br />Activity:<br />Restructure data<br />
  42. 42.
  43. 43. transparent<br />open<br />useful<br />
  44. 44. How many federal employees does it take to create a pill identification table?<br />
  45. 45. How many federal employees does it take to create a pill identification table?<br />9<br />(at 2 agencies))<br />
  46. 46. How many federal employees does it take to create a pill identification table?<br />2 Pharmacists (FDA)<br />2 Regulatory experts (FDA)<br />2 Computer scientists (NLM)<br />2 Database administrators (NLM)<br />1 Project manager (NLM)<br />
  47. 47.
  48. 48. On the exam<br />In order to create value, data must be structured in a way that is contextually relevant to communities. This form may be different from the one in which it is used by government.<br />
  49. 49. Skill:Collective learning<br />
  50. 50. Ninja myth:Ninja learned from secret texts.<br />
  51. 51.
  52. 52.
  53. 53. Vivek Kundra<br />Chief Information Officer (CIO) of the United States<br />Aneesh Chopra<br />Chief Technology Officer (CTO) of the United States<br />
  54. 54.
  55. 55. Skill:Collective learning<br />Activity:<br />Share experience &<br />exchange information<br />
  56. 56.
  57. 57. Mission, Tool, Metrics, Teach<br />Jeffrey Levy, Director Web Communications, EPA<br />levy.jeffrey@epa.gov<br />
  58. 58. Strategy:Ethnography<br />
  59. 59. You/your agency are the CONTENT experts.Your citizens are the CONTEXT experts.<br />
  60. 60.
  61. 61. Michael Wesch, Professor<br />Kansas State University<br />Digital Ethnography<br />Understand how individuals and communities use technology to ascribe meaning in their lives.<br />Kelly Goto, author<br />Design Ethnography<br />“Understand how real people integrate products and services into their daily lives”<br />
  62. 62. Strategy:Ethnography<br />Activity:<br />Get out of the office<br />and into the lives of your citizens<br />
  63. 63.
  64. 64.
  65. 65. Strategy:Ethnography<br />Activity:<br />Create user personas <br />
  66. 66.
  67. 67. User-centered design<br />
  68. 68. Strategy:Community engagement<br />
  69. 69.
  70. 70.
  71. 71. On the exam<br />It is critical to work with communities, prior to the release of data, in specifying its structure and developing systems that enable open access and promote application development<br />
  72. 72. Strategy:Community engagement<br />Activity:<br />Ask for help<br />
  73. 73.
  74. 74.
  75. 75. Strategy:Community engagement<br />Activity:<br />Let your champions carry your banner<br />
  76. 76.
  77. 77.
  78. 78.
  79. 79.
  80. 80. Strategy:Community engagement<br />Activity:<br />Build an open system<br />
  81. 81. Ninja myth:Ninja created Linux.<br />
  82. 82. Richard Stallman<br />Creator of the GNU Project and the Free Software Foundation<br />LinusTorvalds<br />Creator of the Linux kernal<br />
  83. 83. “free as in speech” not “free as in beer”<br />
  84. 84. Strategy:Give up ownership<br />Activity:<br />Listen to your citizens take the wheel. (They know where they are going)<br />
  85. 85. Pillbox APIPharmaceutical data as a web service<br />
  86. 86. API directory for data.gov?<br />
  87. 87. Strategy:Give up ownership<br />Activity:<br />Pay it forward<br />
  88. 88.
  89. 89.
  90. 90.
  91. 91.
  92. 92.
  93. 93.
  94. 94. On the exam<br />Engaging communities and promoting participation in the processes leading up to the release of data leads to a virtuous circle where even competing groups can work together to solve challenges<br />
  95. 95. Strategy:Stealth<br />
  96. 96. !?!<br />Overrated<br />
  97. 97. Strategy:Stealth<br />Activity:<br />Run a stealth project<br />
  98. 98. Mission aligned<br />
  99. 99. Small and iterative<br />
  100. 100. Fail fast<br />
  101. 101. Have cover<br />
  102. 102. Management buy-in<br />
  103. 103. Review<br />Innovation<br />Collective learning<br />Ethnography<br />Community engagement<br />Giving up ownership<br />Stealth<br />
  104. 104. EXAMWhat is the single most important aspect of Pillbox’s success?<br />
  105. 105. Collaboration<br />
  106. 106. BE anOpen Government Ninja <br />
  107. 107. Open Government Ninja 101:Skills, Strategies, and Stealth<br />David Hale<br />National Library of Medicine<br />National Institutes of Health<br />david.hale@nih.gov<br />twitter.comlostonroute66<br />

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