Mobile preso

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Mobile preso

  1. 1. Mobile for Policy Impact: Using Mobile to Move Your Mission 16 April 2011
  2. 2. @kvoelker
  3. 3. I, Me, Mine <ul><li>Project Director at Forum One Communications </li></ul><ul><li>Manage interactive engagements with Robert Wood Johnson Foundation, Pew, EPA, many others </li></ul><ul><li>@bkpagels </li></ul><ul><li>[email_address] </li></ul><ul><li>Local musician </li></ul><ul><li>DCmusicpub.com / @DCmusicpub </li></ul>
  4. 4. Mobile Solutions <ul><li>Phone type specific “Native App” </li></ul><ul><li>Cross-phone compatible “Web Native App” </li></ul><ul><li>Mobile “Version” of Site </li></ul><ul><li>“Non-web” (SMS) Applications </li></ul>
  5. 5. App Development Costs <ul><li>Low: Simple display of RSS fed content </li></ul><ul><li>Medium: Customized display, fuller ‘content browsing’ </li></ul><ul><li>High: Above plus user interaction (saving, commenting) </li></ul><ul><li>Key cost drivers: # of Layouts & Function Diversity Required, phone platforms supported </li></ul>
  6. 6. The App Gap?
  7. 7. Mobile Site Development Costs <ul><li>Low: Simple ‘read’ view of high priority content - *not* a mobile view of “every page,” auto-detect mobile visitors, serve up mobile version </li></ul><ul><li>Medium: Can provide “mobile version” of 1 or 2 select content types – i.e. if mobile user navigates to a publication URL, serve up the mobile version of that publication detail page. </li></ul><ul><li>High: All content types and user actions optimized for mobile. </li></ul>
  8. 8. Mobile Site Development Costs <ul><li>Key cost driver: How much of a 1-to-1 match there is for mobile version of full-web pages. </li></ul><ul><li>Tip: For WordPress sites, can provide a full mobile version at a low price point through use of pre-existing mobile theme. </li></ul>
  9. 9. Mobile & Drupal <ul><li>Can connect directly to Drupal Managed Site Content </li></ul><ul><li>Can “manage” mobile content within Drupal Site admin </li></ul><ul><li>Drupal provides ability to turn any “view” into a “web service” that can drive mobile app content (http://drupal.org/project/services) </li></ul><ul><li>Proven SMS integration for supporting content collection & notice delivery. (http://drupal.org/project/smsframework) </li></ul>
  10. 10. Mobile Approaches <ul><li>Simply Publish News: Reach the influencer </li></ul><ul><li>Share Data: Motivate volunteers </li></ul><ul><li>Collect Data & Stories: Give volunteers action opportunities </li></ul>
  11. 12. Mobile Approach #1: Simply Publish News
  12. 15. Mobile Approach #2: Share Data
  13. 25. Mobile Approach #3: Collect Data & Stories
  14. 26. Oil Reporter
  15. 33. Mobile Approaches <ul><li>Simply Publish News: Reach the influencer </li></ul><ul><li>Share Data: Motivate volunteers </li></ul><ul><li>Collect Data & Stories: Give volunteers action opportunities </li></ul>
  16. 34. Design Time!

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