Do you know the role an IRO has in their company's IPO? In this NIRI infographic, we share some highlights from our recent IPO Process Focus Group - 2015 Report.

1. “AsanIROyouneedtomakesurethe
analystsunderstandyourstory.
Theanalystsyoubeginwithduringthe
IPOprocesswillbeyourkeyadvocates
foryou,forawhile.”
“WillbankIPOroadshowselectionsbe
thecorrectshareholdermixforyourcompany?
WilltheybringsomuchvolatilitythatyourIPO
neverreceivesthechanceitneedstogaintraction?
You,astheIRO,haveasay.”
Selectingthe
investmentbankthat
bestsuitsthecompany
isacrucialelementof
initialpublicoffering
(IPO)success,andthe
investorinvestorrelationsofficer
(IRO)shouldbepartof
thisimportant
evaluationprocess.
WHATFOCUSGROUP
PARTICIPANTSSAID
ABOUTTHE
NATIONALINVESTORRELATIONSINSTITUTE
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Whilethelead
underwriterwillassist
withdecisionsand
logisticsofIPO
roadshow,theIRO
shouldtakethehelm
toensutoensurethesuccess
ofthesecriticalfirst
meetingsbetween
companyandinvestors.
Foundedin1969,theNationalInvestorRelationsInstitute(NIRI)istheprofessionalassociationofcorporateofficers
andinvestorrelationsconsultantsresponsibleforcommunicationamongcorporatemanagement,shareholders,s
ecuritiesanalystsandotherfinancialcommunityconstituents.
Thelargestprofessionalinvestorrelationsassociationintheworld,NIRI’smorethan3,300membersrepresentover
1,600publiclyheldcompaniesand$9trillioninstockmarketcapitalization.
ABOUTTHESURVEY
MostIRfocus
groupmembers
statedthat,unless
acompanywas
extremelywell-
knownpriortoits
IPO,havingtheIRIPO,havingtheIR
portionofa
corporatewebsite
readytogolive
thefirstday
oftradingwasthe
bestoption.
“LaunchtheIRportion
ofyourwebsiteasclosetothe
IPOdateaspossible.It’simportant
tokeeptestinginthebackground,
becauseotherwisethevery
existenceofthesitecouldcause
confusion,speculationandconfusion,speculationand
anticipation.”
“Choosinganexchange:listen
topitches,askquestions,figure
outwhatcriteriayouuse.Setupa
matrixandcomparemarketing,
socialmedia,listingrequirements,
theexchange’strackrecordfor
peercompanies,peercompanies,responseeffort,
anycategoriesthatmay
differentiatethemarkets.”
Whilecompanies
mighthaveprimary
underwritingbank
assistance,itisthe
IRO,inconsultation
withothersenior
managementteammanagementteam
members,whowill
beheavilyinvolved
intheprimary
exchangelisting
decision.
IPOPROCESS:
NIRIRESEARCHFOCUS
GROUPINFOGRAPHIC