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For the twelfth consecutive year, MSL Germany interviewed more than 300 public affairs professionals from leading companies and industry federations, with over sixty replies being received. “At the end of this legislative period, we asked public affairs professionals in Germany to review the government’s record, track the latest trends in political communications and venture educated guesses about key future developments”, says Axel Wallrabenstein, Chairman of MSLGROUP Germany. “While the results are not representative given the relatively small number of public affairs professionals, they are highly instructive – and indicative of the perceptions and priorities of key actors in the public affairs sector in Germany.“
This document provides a summary of the most important results. The complete survey is available in German on our website (www.mslgroup.de).