The session presents an opportunity for delegates to explore the contribution of professionalism and self‐regulation as a driver for quality and for person‐centred care.

1. Doing the right thing when no-one is looking Delivering the Quality Strategy Ros Moore Chief Nursing Officer for Scotland Douglas Murphy Senior Clinical Research Fellow, University of Dundee

2. Professionalism Workstream Delivering the Quality Strategy Why Professionalism is Important

3. Industrial Information Provider orientated User orientated Inputs orientated Outputs orientated Hierarchical clinical teams &departmental silos Collaborative/virtual teams with true partnership Power concentrated – in professions & managers Power sharing with staff patient & communities as partners Enforced compliance – PM policies, procedures & checks Bottom up standards setting & robust assurance Defensive conservative Open to review Open to change Self care infrequent Self care promoted Carers ignored Carers valued and supported Reactive single episode provider driven Preventative Anticipatory integrated H& S care models

4. Tertiary Secondary Primary Professional Care Professionals as authorities Professionals as true partners Professionals as facilitators Individual Self care Friends and family Self help networks Information age health care Industrial age medicine

5. Restore Public Confidence Reframe public perceptions & expectations of professionalism

6. Stated values versus behaviours Managers & staff Staff to staff Staff & patients

7. Student Who Created Face book Group Critical of Teacher Sues High School Over Suspension Captured on Face book, the food-fighting nurses at Stafford General hospital where 1,200 died By Andy Dolan

8. Restore Pride Identity & Purpose DH Workforce Survey 2007/8

9. Restore co Restore Confidence manage acceptable risk & challenge defensive accountability

10. Why Professionalism Gives continuity & helps us adapt to change Professionalism is not only a skills set in a given occupation; it is an ineffable something ... Larkin 2010

16. Delivering the Quality Strategy Cycle of Insightful Practice Insightful Practice Professional Support Development Needs Reflection on Credible Evidence from Practice Quality Feedback Quality Improvement Professionalism

18. Mapping Exercise

22. Mapping Exercise