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Brand development and communication strategy case study


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A case study review by Big Hat Marketing covering the brand development and communication strategy (Social Media) for Cath Harris Photography

Published in: Marketing
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Brand development and communication strategy case study

  1. 1. Cath Harries Photography Developing a brand strategy and communication plan The Client: Established independent London photographer with clients ranging from John Lewis to Sky Arts TV and publications including London's Best Pubs (2009 & 2011), London's Classic Restaurants (2011), London's Afternoon Teas (2012) and A Foodie's Guide to London (2012). The Challenge: Revitalise an existing brand with new thinking and develop a practical communication plan that incorporated social media at its heart. The Result: Brand: Delivered a Brand Key workshop and documented a strategy that helped define and re-energise Cath Harries Photography Marketing Communications: (i) (ii) (iii) (iv) (v) Delivered an integrated communication plan with quantifiable ROI; Devised a CRM strategy utilising email; Reviewed existing website and identified areas for improvement (SEO etc); Developed a social media strategy incl. LinkedIn, Twitter & Slideshare; Designed and delivered client case studies T. 07904972864 | E. | W. © Copyright 2014. All rights reserved P.1
  2. 2. Cath Harries Photography Client Testimonial “I am tremendously impressed with Natalie. Not only has she refocused my brand positioning, but she has also opened my eyes to some quick win Social Media opportunities! Natalie has managed to apply her corporate experience and overlay it onto a small business – all without jargon and fuss” Cath Harries, Owner W: Slideshare T. 07904972864 | E. | W. © Copyright 2014. All rights reserved P.