Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - handout
National Farm to Cafeteria Conference Regional Food Hubs: Challenges and Opportunities for Linking Producers to Institutional MarketsModeratorJim Barham is an Agricultural Economist at USDA’s Agricultural Marketing Service. His work involves improvingmarketing opportunities for small and mid-size producers through a combination of research and technical assistance.He is currently leading USDA’s food hub taskforce under the “Know Your Farmer, Know Your Food” Initiative.- USDA “Know Your Farmer, Know Your Food” Initiative: www.usda.gov/knowyourfarmer- USDA Food Hub Portal: www.ams.usda.gov/foodhubsPresentersMandy Davis is the Development Manager at the Intervale Center, a nonprofit based in Burlington, Vermont, whichstrives to increase the viability of farming, promote the sustainable use of agricultural lands and engage our communityin the food system. Mandy has been working in development and providing strategic support for Intervale Centerprograms since 2006.- Intervale Center: www.intervale.org- Intervale Food Hub: www.intervale.org/what-we-do/intervale-food-hubRobin Morris is a partner in a local business incubator and in 2011 working with the local community founded theMad River Food Hub L3C to support local farmers and value added food producers along the Mad River in CentralVermont. Using his 30 years of business management experience, Robin assists the Mad River Food Hub customersgrow their organizations sustainably.- Mad River Food Hub: http://madriverfoodhub.comKatherine Sims is the Executive Director of Green Mountain Farm-to-School in Newport, VT. She has been working withVermont schools for over 5 years building school gardens, connecting institutional buyers with local farms, teachingstudents about healthy food choices, and training school food service staff to prepare and serve fresh, whole and localfoods.- Green Mountain Farm-to-School: http://www.greenmountainfarmtoschool.org- Green Mountain Farm Direct: http://greenmountainfarmdirect.orgStacey Sobell is the Farm to School Manager at Ecotrust, a Portland, Oregon-based conservation organizationcommitted to building a future that strengthens communities and the environment from Alaska to California. AtEcotrust, Stacey supports and promotes farm to school programming at local, state, and regional levels, acting as theLead Agency for the 8-state western region of the National Farm to School Network, co-leading the National Farm toSchool Network’s new national farm to preschool initiative, as well as exploring ways to connect low-income andminority producers and consumers in the food system. Stacey also helps schools, childcare centers, and otherinstitutions find local farms and food producers on Ecotrust’s FoodHub, a free online directory and marketplace forbuyers and sellers of regional food.- Ecotrust: http://www.ecotrust.org/- Ecotrust’s FoodHub: www.food-hub.org
Green Mountain Mad River Food Hub Intervale Food Hub Farm Direct Ecotrust’s FoodHubYear Established 2011 2008 2008 2010Legal Status Vermont L3C 501c3 nonprofit 501c3 nonprofit 501c3 nonprofitMarket Model (see below)* Hybrid Model F2C Model F2B/I Model Virtual Institutions: Schools,Primary Markets Value Add Producers Individuals Hospitals, etc. 40% Buyers/40% Sellers FarmProduce Grocers, Restaurants, 20%Secondary Markets Distribution Businesses Buying Clubs Associates/Distributors# of Producers 30+ 24+ 31 ~1600/4K total membersAnnual Gross Sales (2011) $23,915 $408,000 $36,000 N/AExpected Gross Sales (2012) $120,000+ $484,000 $150,000 N/AOperational ServicesAggregation w/Foodworks F2T Yes YesDistribution Yes Yes YesBrokering/Matchmaking Yes Yes Yes YesProcessing Yes (FDA/USDA Meat)Cold & Dry Storage Yes YesBranding/Market Development Yes Yes Yes YesProducer ServicesProduction/Post harvesthandling training Yes (Meat co-packing) Yes Yes Via AssociatesFood safety and GAP training Yes (HACCP) Via AssociatesProduction planning Yes (SBDC Business Consulting) Yes Yes Via AssociatesValue-added productdevelopment Yes (SBDC Business Consulting) Via AssociatesCommunity ServicesDistributing to food deserts w/Foodworks F2T Yes Yes Via AssociatesConsumer education Yes (Mad River Localvores) Yes Yes Via AssociatesSNAP redemption Yes SoonFood bank donations Yes Facilitate via EFA badge*Market Model refers to the markets that food hubs serve. Farm to Consumer Model (F2C) means that food hubs sell directly toconsumers (e.g., multi-farm CSA, online buying club, mobile market). Farm to Business/Institution Model (F2B/I) means they sell towholesale buyers, like grocery stores, restaraunts, schools, hospitals, etc. Hybrid Model means they sell directly to consumers AND sell towholesale buyers. A "Virtual" Food Hub generally refers to an online site that matches suppliers with buyers, but does not get involved inthe actual aggregation or distribution of products from supplier to buyer.