NFPtweetup 8: British Heart Foundation London to Brighton bike ride

2,391 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,391
On SlideShare
0
From Embeds
0
Number of Embeds
630
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Hi everyone, I’d like to welcome you to the BHF offices and thank you for coming. My name is Roberto Kusabbi, some of you may know me as RKtweets...I manage social media and community at the BHF and I will be talking you through how we used social media during the London to Brighton Bike ride. So saddle up...hopefully the ride will be a smooth one – apologies for the pun..http://www.youtube.com/watch?v=KsDAzTH49Jo
  • NFPtweetup 8: British Heart Foundation London to Brighton bike ride

    1. 1. I want to ride my bicycle <br />How the BHF used social media for the London to Brighton bike ride<br />By @RKTweets<br />@TheBHF<br />
    2. 2. London To Brighton <br /><ul><li>35th year
    3. 3. Over 27,000 riders
    4. 4. 54 miles
    5. 5. Over £4 million raised </li></li></ul><li>The Plan<br />
    6. 6. Live blog<br /><ul><li>15 hours of live blogging
    7. 7. Over 3250 visits to the blog on the day and day after </li></li></ul><li>Twitter<br />
    8. 8. Twitter<br /><ul><li>#L2B mentions on the day: 745
    9. 9. #L2B mentions four days prior: 1,200
    10. 10. “London to Brighton Bike Ride” mentions on the day: 930
    11. 11. “London to Brighton Bike Ride” mentions on four days prior: 1,500</li></li></ul><li>Facebook<br /><ul><li>Four updates before, during and after
    12. 12. 185 “likes”
    13. 13. 194,597 impressions of our updates
    14. 14. 137 comments</li></li></ul><li>Video & Youtube<br />
    15. 15. Foursquare<br />
    16. 16. Photo by Phil Cole (@demoncheese)<br />
    17. 17.
    18. 18. BHF community platform<br />
    19. 19. Questions?<br />

    ×