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Charlie Simpson's fundraiser for Haiti, by UNICEF

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Presented by UNICEF at NFPtweetupVI, 4 March 2010

Published in: Business, News & Politics
  • This presentation seems to freeze on the click from slide 3 to 4 a bit. We can’t seem to fix it - sorry.

    However, you can click forward to slide 5 and see the rest of the presentation, and you can click back and see slide 4 too, most of the time.

    If you can’t see it, don’t worry about it too much - it’s just an image of the cover of the Daily Mirror, with the headline ’Ride of Britain’ and a nice, big picture of Charlie.
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Charlie Simpson's fundraiser for Haiti, by UNICEF

  1. 1. CHARLIE SIMPSON- a media sensation
  2. 2. Background <ul><li>Haiti- focus on complications with aid </li></ul><ul><li>Press looking for ‘good news’ angle/ UK slant </li></ul><ul><li>UNICEF looking to engage supporters (Corporates and individuals) </li></ul><ul><li>Charlie Simpson, 7, reached £600 </li></ul>
  3. 3. Media work <ul><li>Sat - radio (BBC London, 5Live) </li></ul><ul><li>Sunday - TV (BBC Breakfast/ Sky News) and bike ride </li></ul><ul><li>Monday - Print (Mirror) </li></ul>
  4. 6. What we did... <ul><li>Proactive sourcing </li></ul><ul><li>Careful control- child protection </li></ul><ul><li>Branding- t-shirt </li></ul><ul><li>On the wires </li></ul><ul><li>30% of UNICEF’s Haiti coverage- Charlie </li></ul><ul><li>Authentic </li></ul>

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