Chance UK Big Influence campaign

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Chance UK Big Influence campaign

  1. 1. www.biginfluence.co.uk
  2. 2. Introduction • What we do – mentoring for children • Why we did this – show relevance of mentoring • Research shows we support charities close to our experience
  3. 3. • Aim – to recruit new mentors • Method – get people to say online who their big influence was as a child • Budget - £0.00 • People’s time – one intern, bits of two staff members’ time Introduction
  4. 4. What we did – Stage One • Recruited intern • Identified a Big Influence week • Looked for “seeds” • Got a free Twibbon
  5. 5. What we did – Stage One • Twitter hashtag - #biginfluence • Could also “donate” Facebook status • Recorded first videos
  6. 6. What we did – Stage Two • Celebrity involvement: o Jamie Oliver o Nick Jonas o Jo Brand o Paul Gambaccini o Paloma Faith
  7. 7. What we did – Stage Two How we got them: • Friend • Friend of friend • Friend of friend’s colleague • Met at Chance UK event • Met at street party
  8. 8. What we did – Stage Two
  9. 9. How it went – social media • 117 stories posted (and counting) • 19 celebrity videos with average 300 views each • 12 volunteer enquiries • Four mentions per day on Twitter
  10. 10. How it went - coverage
  11. 11. How it went - coverage
  12. 12. Evaluation
  13. 13. Evaluation
  14. 14. Evaluation
  15. 15. Other outcomes • Reputation in the sector improved • Engaged current supporters • Awareness raising for potential volunteers
  16. 16. What we learned • Find out how your work relates to people’s lives • Exhaust personal contacts • Make it easy to do
  17. 17. What we learned • Talk about your ideas • Think big • Don’t go on holiday
  18. 18. www.biginfluence.co.uk

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