State of the Market


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Koichi Tagawa, SONY; Chairman, NFC Forum

Chairman Koichi Tagawa-san kicks of the NFC Forum Spotlight for Developers in San Francisco with an update on the NFC industry.

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State of the Market

  1. 1. State of the Market Koichi Tagawa Chairman, NFC Forum Sony March 21, 2014 | San Francisco
  2. 2. NFC Industry Update
  3. 3. Global Market Situation • Recent Developments – First NFC-enabled household appliances launched – Wearables market takes off – First nationwide NFC payments rollout in US – New HCE feature in Android 4.4 – Top payment associations launch HCE solutions – Major North American coffee shop launches NFC pay – New NFC/Bluetooth LE (BLE) solutions • NFC and BLE are complementary technologies
  4. 4. Market Segment Status Healthcare Taking off!! Transport Taking off! Payment Preparing for take off Retail Preparing for take off Remote Healthcare Airline Ticket Public Transport Ticket Coupon / Royalty ProgramCredit / Debit Consumer Electronics Soaring! One Touch to BT/WiFi Automotive/Mobile Printing Accessory / Wearable
  5. 5. Market Acceleration • ABI Research – 125 million NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in 2014 – NFC-enabled smartphone shipments are anticipated to increase by 481% from 2012 to 2015 • Berg Insight – One in three mobile phones to come with NFC by 2017 – Between 2012 and 2017, installed base of NFC handsets will increase at a CAGR of 65% to reach 2.1bn units – By 2017, the penetration rate for NFC across all handset segments will increase to approximately 32% • Gartner – 50% of smartphones will have NFC capability by 2015 • IHS Technology – Two in three phones to come with NFC by 2018 – Annual shipments increasing from 275m units in 2013 to 1.2bn units in 2018. • Juniper Research – By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store
  6. 6. NFC Phones Are Here Now Acer Cloud Mobile (S500) Acer Liquid Glow BIackBerry Bold 9900/9930 Acer E320 Liquid Express Blackberry Curve 9350/60/70 BIackBerry Bold 9790 Cmii 1/3BIackBerry Curve 9380 Fujitsu Arrows µ F-07D Casio IT-800 Casio DT-X8 Google Galaxy Nexus Alcatel One Touch 922 BIackBerry Z10 Alcatel One Touch 996 Asus Padfone Infinity Casio G’zOne CA-201L Asus Padfone 2 BIackBerry Q5 Adline IMX-200 BBK Vivo Xplay BIackBerry Q10 BIackBerry Z30 Fujitsu Arrows Kiss Fujitsu Arrows V F-04E G.To N800 Faea F2/F2S Faea F1 Gentag GT- 601v2 Gionee Elife E7 HTC Evo 4GLTE HTC Desire C HTC Droid Incredible 4G LTE HTC Droid DNA/ HTC J Butterfly HTC First Hike X1 Hike X1D HTC Desire 500 Google Nexus 5 Google Nexus 7
  7. 7. NFC Phones Are Here Now Google Nexus S Google Nexus 4 HTC Evo 4GLTE HTC Desire C HTC Droid Incredible 4G LTE HTC Droid DNA/ HTC J Butterfly HTC First Hike X1 Hike X1D HTC Desire 500 Lenovo K800 LG Optimus 3D Max/ 3D Cube LG Optimus Elite LG Optimus L5/L7 LG Optimus LTE/2 LG Optimus 4X HD Huawei Sonic/ Turkcell T20 Huawei Ascend Y201 HTC Windows Phone 8x HTC Incredible HTC One SV HTC Ruby / Amaze HTC One X/XLHTC One VX LG Mach LG Optimus G HTC One Huawei Ascend G300 Huawei Ascend G600 Huawei Ascend P2 Jolla by Jolla LG G2 LG Viper LG Optimus Net LG T530 Ego LG Optimus VuLG Optimus LTE Tag Lumigon T2 Megafon Mint Meizu MX3
  8. 8. NFC Phones Are Here Now Pantech Sky Vega LTE Pantech Sky Vega Racer Nokia C7 / Astound Nokia 701 Nokia 801T Nokia Lumia 610 NFC Motorola MC75A HF Motorola Photon Q 4G LTE Nokia 700 Motorola Razr i/ MT788 Motorola Droid Razr M Motorola Droid Razr Maxx HD Nokia Lumia 620 Motorola Droid Razr/HD Motorola Droid Maxx Motorola Droid Mini Motorola Droid Razr M 4G LTE Motorola Droid Ultra Motorola Moto X Motorola Razr D3 MTS 975 Nokia 603 Nokia 808 PureView Nokia Lumia 1020 Orange Infinity 996 Nokia N9 Nokia Lumia 820 Nokia Lumia 920 Nokia Oro Nokia Lumia 720 Nokia Lumia 925 Nokia Lumia 928 Orange San Diego Oppo Find 5 OrientPhone P6 Plus Pansonic Eluga Pansonic Eluga Power Pantech Discover Philips Xenium W336 Porsche Design P'9981/2
  9. 9. NFC Phones Are Here Now Samsung Ativ Odyssey Prada by LG 3.0 Samsung Ativ S Neo Samsung Galaxy Ace 2 Samsung Galaxy Axiom Samsung Galaxy Express Samsung Galaxy Light Samsung Galaxy Express 2 Samsung Galaxy Mega Samsung Galaxy Mini 2 Samsung Galaxy Note/II/3 Samsung Galaxy S Advance Samsung Galaxy S Blaze 4G Samsung Galaxy Premier Samsung Galaxy S II Samsung Galaxy S III Samsung Galaxy S II Plus Samsung Galaxy S4 mini Samsung Galaxy S4 Samsung Galaxy S4 Active Samsung Galaxy S4 Active Samsung Galaxy Victory 4G LTE Samsung Galaxy Young Samsung S5230/S5260 Samsung SHW-A170K Samsung Wave 578 Samsung Wave M / Y Samsung WP8 Ativ S Sharp Aquos Phone Serie Sharp Aquos Phone Zeta Sony Xperia acro S Sonim XP1301 Core NFC Sonim XP and NFC Sony Xperia ion Sony Xperia AX Sony Xperia L Sony Xperia L Sony Xperia Sola Sony Xperia SSony Xperia P
  10. 10. NFC Phones Are Here Now Sony Xperia SP Sony Xperia T Sony Xperia V Sony Xperia VL Sony Xperia Z Sony Xperia Z1 Sony Xperia ZL Sony Xperia ZR Toughphone Defender Turkcell T11 Maxiphone/ZTE Racer II Turkcell MaxiPRO5 Toughshield R-500 Turkcell T40 Vertu Constellation Vertu Ti Vodafone Smart III Xiaomi Mi 2A Xiaomi Mi3 Yulong Coolpad 8870 NFC Xolo X900 Zopo ZP998 ZTE Turkcell MaxiPLUS5 ZTE KisZTE Blade II ZTE Grand X IN ZTE Orbit ZTE GoTa GH800 ZTE Nubia Z5 ZTE PF200
  11. 11. NFC Tablets DLI 9000 Google Nexus 7 Kuoziro FT701W Asus Vivo Tab/Tab RT HP Elitebook Revolve Google Nexus 10 Asus Padfone Infinity Asus Vivo Tab Smart Asus Padfone 2 BWC ToughSlate Fujitsu Arrows Tab HP Elitepad 900 Asmaitha Sruta 7” Tablet 7″Cetrix CT973G Cetrix CD661
  12. 12. NFC Tablets TazTag TazPad Sharp RW-T107/T110 Samsung Galaxy Note/ Note II Sony VAIO Duo 11 Sony VAIO Tap 20 Samsung Windows RT Ativ Sony Xperia Tablet Z Nokia Lumia 2520 Panasonic BizPad Lenovo ThinkPad Tablet 2 LG Optimus Vu TOSHIBA AT10LE- A
  13. 13. More NFC Devices Samsung NFC-enabled laser printer Moneto: NFC microSD for the iPhone & Android Revosys V5 taxi terminal/tablet ViVOtech NFC payment terminals Sony RC-S380 reader/writer Glidepoint NFC trackpad Smart Meters for utility companies Nintendo Wii U controllers Barclay Card Payment wristbands RhythmTrak Heart Monitor I-O Data WiFi Router
  14. 14. NFC Laptops HP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit
  15. 15. What Happened With the Chicken and the Egg? Market deployment over millions of devices achieved a positive result. • ABI Research • 125 M in 2012; 285M shipped in 2013; 500+M in 2014 • Berg Insight • One in three mobile phones to come with NFC by 2017 Device first or service first… almost solved. A new challenge is coming.
  16. 16. NFC Forum Update
  17. 17. Mission and Goals • Developing standards-based specifications that ensure interoperability among devices and services • Encouraging the development of products using NFC Forum specifications • Educating the market globally about NFC technology • Ensuring that products claiming NFC capabilities comply with NFC Forum specifications • Promoting the NFC Forum N-Mark The mission of the NFC Forum is to advance the use of NFC technology by:
  20. 20. Liaison Partners
  21. 21. Thank you and Join Us!