Road Trip – Zipcar’s journeyfrom a niche idea to a globalcompanyFrerk-Malte Feller, President Europe, 16 March 2012       ...
The Zipcar Road Trip   the idea   the business   the future                       [2]
Zipcar’s Genesis – Mobility Dream & NightmareNon-Car Owners                     Car Owners Public Transit           Car   ...
Zipcar’s Solution: Cost Savings, Convenience & ImpactFinancial Freedom                                                    ...
Zipcar at a Glance                 How3.5 MillionReservations  in 2010                                   1. join   2. rese...
We Are Well On Our Way to 1 Million Members!  1,000   900   800   700   600   500   400   300   200   100     0          2...
2011 Key MetricsEnding Members               Revenue per Vehicle per Day(000s)                       (Millions)           ...
[8]
Collaborative Consumption - 2008                                   [9]
Partnerships with Wheelz & Ford   Top 5 car manufacturer globally teams           Innovative P2P start-up teams up with ...
And More Open Road Lies Ahead!                                 [ 11 ]
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Zipcar Frerk-Malte Feller

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Presentation by Zipcar's Frerk-Malte Feller from event at Nesta, Collaborative Consumption: New business models.

This one-day summit investigated the range of business models being used by Collaborative Consumption businesses around the world.

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Zipcar Frerk-Malte Feller

  1. 1. Road Trip – Zipcar’s journeyfrom a niche idea to a globalcompanyFrerk-Malte Feller, President Europe, 16 March 2012 [1]
  2. 2. The Zipcar Road Trip the idea the business the future [2]
  3. 3. Zipcar’s Genesis – Mobility Dream & NightmareNon-Car Owners Car Owners Public Transit Car Inspection Insurance Rental parking Taxis CAR PAYMENT Cheaper at Times, but Convenient at Times, but a Hassle and Inflexible Expensive and Inefficient Needed: A New Transportation Option for City Dwellers [3]
  4. 4. Zipcar’s Solution: Cost Savings, Convenience & ImpactFinancial Freedom Environmental Impact 19% of HH budget (avg.) 6% of HH budget (Zipster) Transportation Transportation All other All otherCommunity Impact (1,600 lbs) CO2 x 500,000 = 800,000,000 / yr [4]
  5. 5. Zipcar at a Glance How3.5 MillionReservations in 2010 1. join 2. reserve 3. unlock 4. drive Who Where650,000+ “Zipsters” 9,000 Cars 17 Major Metropolitan Areas 250 College Campuses ˘ zip • ster (zip’ster) n: Slang One who uses Zipcar. A gender neutral term for a 10 Million Drivers Live within person (or people: Zipsters) who believes in cost- effective mobility solutions that are good for the 10 Minutes of a Zipcar planet and easy on the wallet. [5]
  6. 6. We Are Well On Our Way to 1 Million Members! 1,000 900 800 700 600 500 400 300 200 100 0 2005 2006 2007 2008 2009 2010 2011 2012 [6]
  7. 7. 2011 Key MetricsEnding Members Revenue per Vehicle per Day(000s) (Millions) 673 63 540 59 2010 2011 2010 2011Revenue Adjusted EBITDA (1)($ Millions) ($ Millions) 242 10.9 186 4.2 2010 2011 2010 2011 [7]
  8. 8. [8]
  9. 9. Collaborative Consumption - 2008 [9]
  10. 10. Partnerships with Wheelz & Ford Top 5 car manufacturer globally teams  Innovative P2P start-up teams up with up with leading car sharing operator leading car sharing operator The deal  The deal – 1.000 cars for Zipcar University – Strategic investment in Wheelz – 1 mm drive hours, at $1 discount – Focus on university population – ‘Students with Drive’ grant program  Benefits for Wheelz Benefits for Ford – Tapping into Zipcar’s 12 years – Participate in business model of future experience, 100M+ minutes driven – Access to young demographic – $13.7M Series A Funding for growth Benefits for Zipcar  Benefits for Zipcar – Strategic alignment with car – Strategic partnership with innovative, manufacturer complementary offering – Access to new attractive models – Access to external innovation, aside of internal innovation [ 10 ]
  11. 11. And More Open Road Lies Ahead! [ 11 ]

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