Elinor Olisa: Digital R&D in the Arts Annual Forum

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Elinor Olisa, the co-founder & director of DegreeArt, talks about her experience and insights from running a R&D funded project.

This presentation was delivered at the Digital R&D in the Arts Annual Forum at Vinopolis on 3 July 2014. For more information, visit: http://www.nesta.org.uk/event/digital-rd-arts-annual-forum

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Elinor Olisa: Digital R&D in the Arts Annual Forum

  1. 1. THE FINE ART OF COLLABORATION R&D FOR THE ARTS ANNUAL FORUM, JULY 2014 Elinor Olisa, Director of DegreeArt.com www.DegreeArt.com @DegreeArt
  2. 2. THE R&D COLLABORATORS THE R&D ARTELLITE TEAM THE ARTELLITE USERS  DegreeArt.com – Lead Art Partner  Kingston University – Lead Researcher  Snowflake Digital – Lead Developer  Nesta & The Learning Partners ARTISTS GALLERIES ARTS ORGANISATIONS BUYERS & BROWSERS
  3. 3. OUR R&D QUESTIONS 1) WHY IS THE ART INDUSTRY VIRTUALLY ABSENT ONLINE? 2) CAN WE COMBINE THE BEST OF THE OFFLINE + BEST OF THE ONLINE? 3) CAN WE ALL COLLABORATE?
  4. 4. THE NEED - Prohibitive Costs - Disbelief & Fear of the Unknown - Smoke and Mirrors - Lack of Guidance - Inability to Collaborate Lack of Sympathetic Ecommerce Solutions for the Art World Artists Losing the Support Structure Provided by Galleries Poor Online Customer Experiences
  5. 5. OUR PROJECT - Fine Art Ecommerce Industry Survey - Research and Experience Led Designs - Bespoke Built Platform for the Art Industry - Best Practice Guides - Continual Development - Ongoing R&D
  6. 6. OUR 5 COLLABORATION INSIGHTS Politeness is the poison of collaboration. (Edwin Land) 1. Collaboration With Grant Providers 2. Commercial v Non- Commercial Entities 3. Share Everything 4. Hire a Project Manager 5. Build on Existing Collaborations
  7. 7. COLLABORATION CONCLUSION I think it is in collaboration that the nature of art is revealed. Steve Lacy For more info: www.artellitehub.com Elinor@DegreeArt.com

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