Twitter 101

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What's a hashtag? Should my business be on Twitter? How do I send a tweet? If you're completely new to Twitter and have questions like these, this presentation is a great introduction to this social network.

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  • Dictionary definition of twitter
  • Typically mobile but can be done on a desktop
  • http://pewinternet.org/Reports/2013/social-networking-sites/Findings/Social-networking-sites.aspx
  • http://socialmediatoday.com/irfan-ahmad/1854311/twitter-statistics-IPO-infographicJack Dorsey is Twitter’s co-founder (and has the most Twitter followers of any regular person)
  • http://socialmediatoday.com/irfan-ahmad/1854311/twitter-statistics-IPO-infographicMulti-screen viewing
  • http://www.socialbakers.com/twitter/group/brands/country/united-states/
  • Notice how ahead celebrities are of brands in terms of followers
  • http://www.pcmag.com/slideshow/story/310559/6-stories-that-broke-on-twitter
  • http://mashable.com/2013/10/31/twitter-news/
  • Twitter is like marriage, not dating—it requires commitment! If you’re business is on there, people WILL Tweet at it and your online reputation is at risk if not managed!
  • “Tweet like you eat”
  • http://infographicb2b.com/2013/12/05/business-guide-wonderful-world-twitter-infographic/
  • https://www.mediabistro.com/alltwitter/twitter-marketing-cheat-sheet_b54354
  • http://www.mediabistro.com/alltwitter/twitter-business_b22452
  • http://www.mhpc.com/corporate/18-minutes-of-fame-the-prime-life-of-a-tweet/
  • http://newsfeed.time.com/2013/12/12/this-is-the-most-retweeted-tweet-of-2013/
  • http://www.adweek.com/adfreak/16-humiliating-twitter-brand-fails-one-painfully-hilarious-chart-148170
  • http://www.adweek.com/adfreak/16-humiliating-twitter-brand-fails-one-painfully-hilarious-chart-148170
  • http://www.adweek.com/adfreak/16-humiliating-twitter-brand-fails-one-painfully-hilarious-chart-148170
  • JCP sent these seemingly drunk tweets during the Super Bowl, then claimed they were due to mittens, then revealed that they were in on the joke and trying to go viral during the Super Bowl. It worked, but it was too transparent and ended up seeming like a cheap way to go viral.
  • Before I could respond, United looked up my name, found my frequent flyer number and called me to finish booking my flight
  • Why do we use hashtags? To make things easily discoverable .To participate in conversations
  • You can have promoted hashtags too
  • Notice character countdown. Can add photos and place
  • When someone follows you, it is customary to follow back. Rose—tell John Funk/Cose story
  • Twitter handles don’t have to be actual names
  • Explain what each one is used for. Ask everyone to take out their phones and find @clevelanddotcom and follow the account
  • Twitter 101

    1. 1. an introduction to
    2. 2. 2 twitter (verb): • to make fast and usually high sounds • to talk in a quick and informal way about things
    3. 3. 3 Twitter (social network): Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about.
    4. 4. 4 18-29-year-olds are most likely to use Twitter, but adoption rates for those 65 and older have tripled in the last four years Source: Pew Internet
    5. 5. 5 Why the heck would I ever use Twitter? • Do you like staying up to date on news and information as it’s happening? • Do you like participating in community discussions? • Do you want to get links to useful or interesting articles, benchmarks and statistics you might not have otherwise known about? • Do you like to have a direct line to companies when you have a complaint? • Do you like to be the first among your friends to know things? • Do you want to feel connected to your favorite celebrities?
    6. 6. Do you text? 6 Twitter is like public texting. Instead of one-to-one messaging, it’s one-to-many!
    7. 7. 7 is what already HAPPENED
    8. 8. 8 is what’s happening RIGHT NOW
    9. 9. 9 SOME TWITTER FACTS • Launch year: 2006 – Revenue in 2010: 45 Million – Revenue in 2013: 405 Million! • Twitter owns Vine • Active registered users: 645,750,000 – 135,000 new users EVERY DAY! • 58 million tweets per day – 9,100 tweets per second! – It only takes 5 days to reach 1 BILLION tweets! Source: http://www.statisticbrain.com/twitter-statistics/
    10. 10. 10 Source: Social Media Today
    11. 11. 11 Source: Social Media Today
    12. 12. 12 40% of Twitters users are ―lurkers‖ – those who simply use Twitter as a ―curated news feed of updates that reflect their passions‖
    13. 13. 13 Samsung Mobile is the most popular brand on Twitter in the US with more than 5 million followers
    14. 14. 14 Katy Perry is the most popular celebrity on Twitter in the world with more than 51 million followers
    15. 15. 15 News that broke on Twitter first
    16. 16. 16 News that broke on Twitter first
    17. 17. 17
    18. 18. 18 Why 75% of businesses are on Twitter • Fulfill the expectation of immediate customer service • Monitor the online sentiment surrounding your brand and manage your brand image • Break news on product updates, event announcements or company developments • Provide real-time updates during events • Connect with customers where they like to hang out • Humanize the brand • Participate in community discussions and establish thought leadership • Public relations and image control
    19. 19. 19 Why some businesses are NOT on Twitter Twitter is not for every business!!! If you don’t have the time to post several times a day and closely monitor interaction on your brand’s Twitter account, don’t start one for your business! Don’t let that scare you away—curating content can be a good start point in lieu of organic content, and interaction notifications can be sent straight to your email address. Just remember—Twitter is a COMMITMENT!
    20. 20. Twitter Time Investment 20 Hours Minutes LEAD CREATE PARTICIPATE LISTEN
    21. 21. 21 Source: Render Positive
    22. 22. 22 Source: Media Bistro
    23. 23. 23 Source: Media Bistro
    24. 24. 24 The average lifespan of a tweet is
    25. 25. 25 The most retweeted post of all time is…
    26. 26. 26 #FAIL
    27. 27. 27 Twitter fails When you accidentally tweet from the company account…
    28. 28. 28 Twitter fails Lack of sensitivity or trying to spin the news in your favor…
    29. 29. 29 Twitter fails Forgetting who has the Twitter password when you have mass layoffs…
    30. 30. 30 Twitter fails Trying to be funny and just sounding dumb…
    31. 31. 31 Twitter fails Trying too hard to go viral and betraying customer trust…
    32. 32. 32 Twitter win Great customer service…
    33. 33. 33 Twitter win Engaging with customers…
    34. 34. 34 Twitter win Sharing new products…
    35. 35. 35 Twitter win Being funny, without necessarily talking about your brand…
    36. 36. 36 Twitter Glossary • @: used to call out usernames in Tweets, like this: ―Hello @clevelanddotcom!‖ When a username is preceded by the @ sign, it becomes a link to their Twitter profile.
    37. 37. 37 Twitter Glossary • Handle: A user's "Twitter handle" is the username they have selected and the accompanying URL – Ex: @clevelanddotcom @NEO_MediaGroup @EliseYahner
    38. 38. 38 Twitter Glossary • Direct Message: Also called a DM and most recently called simply a "message," these Tweets are private between the sender and recipient
    39. 39. 39 Twitter Glossary • Discover Tab: where you'd find top Tweets, Who to Follow, Activity, Find Friends, and Browse Categories
    40. 40. 40 Twitter Glossary • Favorite: To favorite a Tweet means to mark it as one of your favorites by clicking the yellow star next to the message
    41. 41. 41 Twitter Glossary • Follow: To follow someone on Twitter is to subscribe to their Tweets or updates on the site
    42. 42. 42 Twitter Glossary • Hashtag: The # symbol is used to mark keywords or topics in a Tweet—no spaces or punctuation in the keywords
    43. 43. 43 Twitter Glossary • Connect tab: lets you view interactions, mentions, recent follows and Retweets.
    44. 44. 44 Twitter Glossary • Lists: Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account
    45. 45. 45 Twitter Glossary • Mention: Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a "mention".
    46. 46. 46 Twitter Glossary • Promoted Tweets: Tweets that selected businesses have paid to promote at the top of search results on Twitter.
    47. 47. 47 Twitter Glossary • Retweet: A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter.
    48. 48. Vine is a mobile service owned by Twitter that lets you create and share 6-second looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. 48
    49. 49. How to Tweet 49
    50. 50. How to get followers • Participate! – Follow – Favorite – Retweet – Mention • Be strategic – Participate in community discussions relevant to your business and follow other thought-leaders – Curate content until you can create your own 50
    51. 51. How to find people/brands • Search name on Twitter • Go to company website and check the footer and header for a Twitter icon • Google it 51
    52. 52. Our Twitter Accounts 52
    53. 53. Contact us for more social media advice! marketing@cleveland.com 216-999-5000 53

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