What's a hashtag? Should my business be on Twitter? How do I send a tweet? If you're completely new to Twitter and have questions like these, this presentation is a great introduction to this social network.
JCP sent these seemingly drunk tweets during the Super Bowl, then claimed they were due to mittens, then revealed that they were in on the joke and trying to go viral during the Super Bowl. It worked, but it was too transparent and ended up seeming like a cheap way to go viral.
Before I could respond, United looked up my name, found my frequent flyer number and called me to finish booking my flight
Why do we use hashtags? To make things easily discoverable .To participate in conversations
You can have promoted hashtags too
Notice character countdown. Can add photos and place
When someone follows you, it is customary to follow back. Rose—tell John Funk/Cose story
Twitter handles don’t have to be actual names
Explain what each one is used for. Ask everyone to take out their phones and find @clevelanddotcom and follow the account
an introduction to
• to make fast and usually high sounds
• to talk in a quick and informal way about things
Twitter (social network):
Twitter is an information network made up
of 140-character messages called Tweets.
It's an easy way to discover the latest news
related to subjects you care about.
18-29-year-olds are most likely to use Twitter, but adoption
rates for those 65 and older have tripled in the last four years
Source: Pew Internet
Why the heck would I ever
• Do you like staying up to date on news and information
as it’s happening?
• Do you like participating in community discussions?
• Do you want to get links to useful or interesting
articles, benchmarks and statistics you might not have
otherwise known about?
• Do you like to have a direct line to companies when you
have a complaint?
• Do you like to be the first among your friends to know
• Do you want to feel connected to your favorite
Do you text?
Twitter is like public texting.
Instead of one-to-one messaging, it’s one-to-many!
SOME TWITTER FACTS
• Launch year: 2006
– Revenue in 2010: 45 Million
– Revenue in 2013: 405 Million!
• Twitter owns Vine
• Active registered users: 645,750,000
– 135,000 new users EVERY DAY!
• 58 million tweets per day
– 9,100 tweets per second!
– It only takes 5 days to reach 1 BILLION tweets!
Why 75% of businesses
are on Twitter
• Fulfill the expectation of immediate customer service
• Monitor the online sentiment surrounding your brand and
manage your brand image
• Break news on product updates, event announcements
or company developments
• Provide real-time updates during events
• Connect with customers where they like to hang out
• Humanize the brand
• Participate in community discussions and establish
• Public relations and image control
Why some businesses are
NOT on Twitter
Twitter is not for every business!!! If you don’t have the time
to post several times a day and closely monitor interaction
on your brand’s Twitter account, don’t start one for your
Don’t let that scare you away—curating content can be a
good start point in lieu of organic content, and interaction
notifications can be sent straight to your email address.
Just remember—Twitter is a COMMITMENT!
Twitter Time Investment
Being funny, without necessarily talking about your brand…
• @: used to call out usernames in Tweets, like this: ―Hello
@clevelanddotcom!‖ When a username is preceded by the @
sign, it becomes a link to their Twitter profile.
• Handle: A user's "Twitter handle" is the username they have
selected and the accompanying URL
– Ex: @clevelanddotcom @NEO_MediaGroup @EliseYahner
• Direct Message: Also called a DM and most recently called
simply a "message," these Tweets are private between the
sender and recipient
• Discover Tab: where you'd find top Tweets, Who to
Follow, Activity, Find Friends, and Browse Categories
• Favorite: To favorite a Tweet means to mark it as one of your
favorites by clicking the yellow star next to the message
• Follow: To follow someone on Twitter is to subscribe to their
Tweets or updates on the site
• Hashtag: The # symbol is used to mark keywords or topics in a
Tweet—no spaces or punctuation in the keywords
• Connect tab: lets you view interactions, mentions, recent follows
• Lists: Curated groups of other Twitter users. Used to tie specific
individuals into a group on your Twitter account
• Mention: Mentioning another user in your Tweet by including the
@ sign followed directly by their username is called a "mention".
• Promoted Tweets: Tweets that selected businesses have paid
to promote at the top of search results on Twitter.
• Retweet: A Tweet by another user, forwarded to you by
someone you follow. Often used to spread news or share
valuable findings on Twitter.
Vine is a mobile service owned by Twitter that
lets you create and share 6-second looping
videos. Videos you post to Vine will appear on
your Vine profile and the timelines of your Vine
followers. Posts can also be shared to Twitter or
How to get followers
• Be strategic
– Participate in community discussions
relevant to your business and follow other
– Curate content until you can create your
How to find people/brands
• Search name on Twitter
• Go to company website and check the
footer and header for a Twitter icon
• Google it