Barometre Automobile S8-S15

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Baromètre Neoap Social Media Analyzer des Constructeurs Automobiles de la semaine 8 à la semaine 15 2013.

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Barometre Automobile S8-S15

  1. 1. [ Dernier rafraichissement le 16 Apr 2013 17:11 ] [ Dernière semaine complète : 20135215 ] Social Media Analyzer By Neoap Rapport du 20130218 au 20130414 Plus dinformations : contact@neoap.fr 45 89995 769131 109645Acteurs Posts Facebook Tweets Videos YouTube
  2. 2. Baromètre Médias Sociaux 2013 NeoapActeur Acteur BSM FB Twitter You Tube Nissan Renault Nissan 13.8% 16.2% 1.8% 6.5% Renault 8.0% 12.1% 10.1% 3.8% Audi Audi 7.7% 5.9% 10.6% 3.2% Mercedes Mercedes 7.5% 4.5% 11.4% 4.9% Peugeot Peugeot 6.8% 14.9% 6.2% 1.4% Ferrari Ferrari 6.3% 0.4% 12.7% 4.6% BMW BMW 5.0% 3.9% 6.3% 3.3% Porsche Porsche 4.9% 0.4% 6.6% 3.3%Lamborghini Lamborghini 4.6% 0.4% 6.6% 2.7% Ford Ford 4.0% 2.4% 6.2% 4.7% Dodge Dodge 3.4% 0.4% 2.1% 7.1% Citroen 3.3% 4.9% 5.0% 1.3% Citroen Volkswagen 2.8% 3.7% 2.9% 3.6%Volkswagen Honda 2.7% 0.7% 2.3% 6.7% Honda Toyota 2.4% 2.8% 2.5% 4.0% Others Fiat 2.3% 1.3% 3.2% 2.3% 0% 10% 20% 30% Chevrolet 2.2% 1.3% 2.3% 4.4% Others120% Nissan Renault Peugeot100% Audi Mercedes Ferrari 80% 58% 60% 58% 61% 61% BMW 60% 64% 61% Ford Lamborghini 60% 9% 40% 14% 13% 8% 10% 13% 8% 9% 9% 7% 7% 7% 20% 8% 8% 11% 8% 7% 8% 10% 12% 9% 8% 9% 0% 08 09 10 11 12 13 14 15 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  3. 3. Engagement des Acteurs 2013 NeoapActeur Nb Nb Acteur Nb Videos Citroen 13.5% Posts comments Renault 11.3% 3 560 891 37 Citroen 539 66 2 Audi 8.4% Renault 388 100 19 Peugeot 7.8% Audi 361 14 0 Seat 6.7% Peugeot 245 105 2 Nissan 5.6% Nissan 196 54 0 Opel 4.5% Opel 172 30 2 Ford 4.0% Seat 166 135 0 Skoda 3.7% Hyundai 128 31 0 Hyundai 3.5% Dacia 125 27 0 Dacia 3.4% Skoda 124 35 6 Volvo 3.0% Mazda 116 8 0 BMW 2.9% Volvo 114 19 0 2.8% Ford 111 68 0 Mazda BMW 94 36 0Volkswagen 2.7% Volkswagen 90 28 1 0% 5% 10% 15% Kia 82 32 0 Peugeot 120 Renault Fiat Volkswagen 100 Mercedes BMW Toyota 80 Hyundai Citroen Chevrolet 60 Ford Hummer 40 Land Rover Jeep Chrysler 20 Audi Porsche Smart 0 08 09 10 11 12 13 14 15 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  4. 4. KPIs Peugeot(K) 3 500 Retweets Posts Likes Tweets Page Likes60 3 00050 2 50040 2 00030 1 50020 1 00010 500 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 98601 23 0 1 0 23 1Nb Posts : 1067 22 400 2 Tweets : 16996 22 2Nb Post Likes : 137031 21 300 3 Retweets : 5161 21 1500 3Nb Comments : 2435 20 4 Tweets act. : 112 1000 200 20 4Nb Comment Likes : 140 Retweets act. : 44 19 100 5 Tweets press : 1005 19 500 5Likes / Jour : 1760.7 18 6 Retweets press: 0 18 6Posts / Jour : 19.1 Tweets / j : 303.5Post Likes / Jour : 2447.0 17 7 Retweets / j : 92.2 17 7Comments / Jour : 43.5 16 8 Tweets act. / j : 2.0 8 16Comment Likes / Jour : 2.5 Retweets act. / j : 0.8 15 9 15 9 14 10 Tweets press / j : 17.9 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  5. 5. KPIs Renault(K) (K)120 Posts Likes Retweets Page Likes 7 Tweets100 6 80 5 4 60 3 40 2 20 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 215532 23 0 1 0 23 1Nb Posts : 1057 22 400 2 Tweets : 26401 22 2500 2Nb Post Likes : 99798 21 300 3 Retweets : 10106 21 2000 3Nb Comments : 1677 20 4 Tweets act. : 232 1500 200 20 4Nb Comment Likes : 456 Retweets act. : 37 1000 19 100 5 Tweets press : 1280 19 5 500Likes / Jour : 3848.8 18 6 Retweets press: 4 18 6Posts / Jour : 18.9 Tweets / j : 471.4Post Likes / Jour : 1782.1 17 7 Retweets / j : 180.5 17 7Comments / Jour : 29.9 16 8 Tweets act. / j : 4.1 8 16Comment Likes / Jour : 8.1 Retweets act. / j : 0.7 15 9 15 9 14 10 Tweets press / j : 22.9 14 10 13 12 11 Retweets press / j : 0.1 13 12 11
  6. 6. KPIs Fiat(K) Retweets Posts Likes 1 800 Tweets Page Likes25 1 600 1 40020 1 200 1 00015 80010 600 400 5 200 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 72297 23 0 2 0 23 1Nb Posts : 77 22 3 Tweets : 8466 22 2Nb Post Likes : 2147 21 30 5 Retweets : 2315 21 800 3Nb Comments : 151 20 Tweets act. : 14 600 20 6 20 4Nb Comment Likes : 15 Retweets act. : 0 400 19 10 7 Tweets press : 293 19 200 5Likes / Jour : 1721.4 Retweets press: 1 18 6Posts / Jour : 1.8 18 8 Tweets / j : 151.2Post Likes / Jour : 51.1 Retweets / j : 41.3 17 7Comments / Jour : 3.6 17 9 Tweets act. / j : 0.3 8 16Comment Likes / Jour : 0.4 16 10 Retweets act. / j : 0.0 15 9 15 11 Tweets press / j : 5.2 14 10 14 13 12 Retweets press / j : 0.0 13 12 11
  7. 7. KPIs Volkswagen(K) 10 Retweets Posts Likes 2 500 Tweets Page Likes 9 8 2 000 7 6 1 500 5 4 1 000 3 2 500 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 3412 23 0 1 0 23 1Nb Posts : 272 22 200 2 Tweets : 7806 22 800 2Nb Post Likes : 32362 21 150 3 Retweets : 2356 21 3 600Nb Comments : 901 20 4 Tweets act. : 32 100 20 4Nb Comment Likes : 153 Retweets act. : 4 400 19 50 5 Tweets press : 728 19 5 200Likes / Jour : 62.0 18 6 Retweets press: 2 18 6Posts / Jour : 4.9 Tweets / j : 139.4Post Likes / Jour : 588.4 17 7 Retweets / j : 42.1 17 7Comments / Jour : 16.4 16 8 Tweets act. / j : 0.6 8 16Comment Likes / Jour : 2.8 Retweets act. / j : 0.1 15 9 15 9 14 10 Tweets press / j : 13.0 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  8. 8. KPIs Mercedes(K) (K) Posts Likes 7 Retweets Page Likes Tweets25 620 515 4 310 2 5 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 14059 23 0 1 0 23 1Nb Posts : 143 22 2 Tweets : 29480 22 2Nb Post Likes : 98404 21 150 3 Retweets : 8784 21 3000 3Nb Comments : 816 20 100 4 Tweets act. : 1 20 2000 4Nb Comment Likes : 72 Retweets act. : 0 19 50 5 Tweets press : 668 19 5 1000Likes / Jour : 270.4 18 6 Retweets press: 5 18 6Posts / Jour : 2.8 Tweets / j : 526.4Post Likes / Jour : 1892.4 17 7 Retweets / j : 156.9 17 7Comments / Jour : 15.7 16 8 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 1.4 Retweets act. / j : 0.0 15 9 15 9 14 10 Tweets press / j : 11.9 14 10 13 12 11 Retweets press / j : 0.1 13 12 11
  9. 9. KPIs BMW(K) 18 Retweets Posts Likes Tweets Page Likes 4 00016 3 50014 3 0001210 2 500 8 2 000 6 1 500 4 1 000 2 500 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 14613 23 0 1 0 23 1Nb Posts : 111 22 2 Tweets : 16062 22 2 100Nb Post Likes : 76412 21 3 Retweets : 5093 21 1500 3Nb Comments : 639 20 4 Tweets act. : 46 20 1000 4Nb Comment Likes : 54 50 Retweets act. : 23 19 5 Tweets press : 772 19 500 5Likes / Jour : 304.4 18 6 Retweets press: 2 18 6Posts / Jour : 2.3 Tweets / j : 286.8Post Likes / Jour : 1591.9 17 7 Retweets / j : 90.9 17 7Comments / Jour : 13.3 16 8 Tweets act. / j : 0.8 8 16Comment Likes / Jour : 1.1 Retweets act. / j : 0.4 15 9 15 9 14 10 Tweets press / j : 13.8 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  10. 10. KPIs Toyota(K) Retweets Posts Likes 2 000 Tweets Page Likes10 1 800 1 600 8 1 400 1 200 6 1 000 800 4 600 2 400 200 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 25194 23 0 1 0 23 1Nb Posts : 191 22 100 2 Tweets : 7099 22 2 600Nb Post Likes : 8124 21 80 3 Retweets : 1640 21 3Nb Comments : 668 20 60 4 Tweets act. : 2 400 20 4Nb Comment Likes : 28 40 Retweets act. : 4 19 5 Tweets press : 377 19 200 5 20Likes / Jour : 475.4 18 6 Retweets press: 2 18 6Posts / Jour : 3.6 Tweets / j : 126.8Post Likes / Jour : 153.3 17 7 Retweets / j : 29.3 17 7Comments / Jour : 12.6 16 8 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.5 Retweets act. / j : 0.1 15 9 15 9 14 10 Tweets press / j : 6.7 14 10 13 12 11 Retweets press / j : 0.0 13 12 11

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