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Barometre Ameublement S8-S15

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Baromètre Neoap Social Media Analyzer des distributeurs d'Ameublement entre la semaine 8 et la semaine 15 2013.

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Barometre Ameublement S8-S15

  1. 1. [ Dernier rafraichissement le 15 Apr 2013 22:43 ] [ Dernière semaine complète : 20135215 ] Social Media Analyzer By Neoap Rapport du 20130218 au 20130414 Plus dinformations : contact@neoap.fr 10 34107 86918 1495Acteurs Posts Facebook Tweets Videos YouTube
  2. 2. Baromètre Médias Sociaux 2013 NeoapActeur Acteur BSM FB Twitter You Tube Ikea Ikea 46.4% 10.9% 84.6% 45.5% Conforama Conforama 19.3% 29.9% 8.5% 15.2% Maisons du Monde 8.7% 25.6% 1.3% 5.1%Maisons du Monde Fly 8.1% 7.0% 1.1% 19.2% But 6.8% 9.5% 1.7% 10.1% Fly Alinea 5.8% 8.4% 3.2% 5.1% But Habitat 1.9% 3.8% 0.6% 0.0% Cuir Center 1.2% 1.4% 0.3% 0.0% Alinea Atlas 1.2% 2.2% 0.0% 0.0% Crozatier 0.0% 1.4% 0.1% 0.0% Habitat Cuir Center Atlas Crozatier 0% 10% 20% 30% 40% 50%120% Others Ikea Conforama100% 8% 8% 9% Maisons du Monde But Fly 80% Alinea 42% 36% 55% 48% 60% 50% 47% 60% 60% 12% 40% 24% 11% 11% 21% 8% 8% 29% 18% 9% 10% 12% 11% 20% 8% 10% 9% 11% 12% 8% 10% 7% 7% 9% 8% 0% 08 09 10 11 12 13 14 15 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  3. 3. Engagement des Acteurs 2013 NeoapActeur Nb Nb Acteur Nb Videos Posts comments Ikea 51.7% 894 1 650 7 Fly 208 34 5Maisons du Monde 12.0% But 194 55 0 Maisons du Monde 124 183 0 But 9.8% Habitat 110 17 0 Conforama 80 96 0 Fly 9.7% Ikea 71 1 247 2 Alinea 68 16 0 Conforama 6.9% Atlas 39 2 0 Habitat 5.0% Alinea 3.3% Atlas 1.6% 0% 10% 20% 30% 40% 50% 60% But 350 Conforama Maisons du Monde 300 Habitat Ikea Alinea 250 Fly Atlas 200 150 100 50 0 08 09 10 11 12 13 14 15 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  4. 4. KPIs But4 500 Posts Likes Retweets Page Likes Tweets4 000 2503 500 2003 0002 500 1502 0001 500 1001 000 50 500 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 9149 23 0 1 0 23 1Nb Posts : 107 22 2 Tweets : 421 22 80 2Nb Post Likes : 1712 21 100 4 Retweets : 284 21 60 3Nb Comments : 270 Tweets act. : 123 20 6 20 4Nb Comment Likes : 44 50 Retweets act. : 8 40 19 7 Tweets press : 3 19 20 5Likes / Jour : 183.0 Retweets press: 0 18 6Posts / Jour : 2.1 18 8 Tweets / j : 7.7Post Likes / Jour : 34.2 Retweets / j : 5.2 17 7Comments / Jour : 5.4 17 9 Tweets act. / j : 2.2 8 16Comment Likes / Jour : 0.9 16 10 Retweets act. / j : 0.1 15 9 15 11 Tweets press / j : 0.1 14 10 14 13 12 Retweets press / j : 0.0 13 12 11
  5. 5. KPIs Conforama(K) 50 Retweets Posts Likes 800 Tweets Page Likes40 700 60030 50020 400 30010 200 100 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 83516 23 0 1 0 23 1Nb Posts : 264 22 2 Tweets : 2751 22 2 200Nb Post Likes : 2388 21 3 Retweets : 838 21 300 3 150 Tweets act. : 4Nb Comments : 775 20 5 20 200 4Nb Comment Likes : 432 100 Retweets act. : 5 19 50 6 Tweets press : 173 19 100 5Likes / Jour : 1546.6 Retweets press: 4 18 7 18 6Posts / Jour : 4.9 Tweets / j : 49.1Post Likes / Jour : 44.2 17 8 Retweets / j : 15.0 17 7Comments / Jour : 14.4 Tweets act. / j : 0.1 8 16Comment Likes / Jour : 8.0 16 9 Retweets act. / j : 0.1 15 9 15 10 Tweets press / j : 3.1 14 11 14 10 13 12 Retweets press / j : 0.1 13 12 11
  6. 6. KPIs Maisons du Monde3 000 Posts Likes Retweets Page Likes Tweets 1002 500 802 0001 500 601 000 40 500 20 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 7777 23 0 1 0 23 1Nb Posts : 331 22 3 Tweets : 479 22 2 60Nb Post Likes : 5174 21 200 5 Retweets : 83 21 4Nb Comments : 1137 150 Tweets act. : 21 40 20 100 6 Retweets act. : 5 20 5Nb Comment Likes : 273 19 50 7 Tweets press : 5 19 20 6Likes / Jour : 138.9 Retweets press: 1Posts / Jour : 5.9 18 8 Tweets / j : 8.6 18 7Post Likes / Jour : 92.4 Retweets / j : 1.5 17 8Comments / Jour : 20.3 17 9 Tweets act. / j : 0.4Comment Likes / Jour : 4.9 16 10 Retweets act. / j : 0.1 16 9 15 11 Tweets press / j : 0.1 15 10 14 13 12 Retweets press / j : 0.0 14 13 12 11
  7. 7. KPIs Habitat Posts Likes 70 Retweets400 Page Likes Tweets350 60300 50250 40200 30150 20100 50 10 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 854 23 0 2 0 25 Tweets : 256 23 1Nb Posts : 50 22 4 22 2Nb Post Likes : 582 21 20 6 Retweets : 43 30Nb Comments : 91 15 Tweets act. : 73 21 4 20Nb Comment Likes : 28 20 10 7 Retweets act. : 6 20 6 5 Tweets press : 17 10Likes / Jour : 20.3 19 8 Retweets press: 1 19 8Posts / Jour : 1.2 Tweets / j : 4.7 18 9Post Likes / Jour : 13.9 Retweets / j : 0.8 18 9Comments / Jour : 2.2 17 10 Tweets act. / j : 1.4 17 10Comment Likes / Jour : 0.7 Retweets act. / j : 0.1 16 11 Tweets press / j : 0.3 16 11 15 12 14 13 Retweets press / j : 0.0 15 14 13 12
  8. 8. KPIs Ikea (K) Posts Likes1 200 Retweets Page Likes 6 Tweets1 000 5 800 4 600 3 400 2 200 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 2291 23 0 1 0 23 1Nb Posts : 190 22 2 Tweets : 20823 22 2 80Nb Post Likes : 2370 21 3 Retweets : 14928 21 3000 3 60 Tweets act. : 10Nb Comments : 258 20 4 20 2000 4Nb Comment Likes : 98 40 Retweets act. : 1188 19 5 Tweets press : 70 19 1000 5 20Likes / Jour : 43.2 18 6 Retweets press: 6 18 6Posts / Jour : 3.6 Tweets / j : 371.8Post Likes / Jour : 44.7 17 7 Retweets / j : 266.6 17 7Comments / Jour : 4.9 16 8 Tweets act. / j : 0.2 8 16Comment Likes / Jour : 1.8 Retweets act. / j : 21.2 15 9 15 9 14 10 Tweets press / j : 1.3 14 10 13 12 11 Retweets press / j : 0.1 13 12 11
  9. 9. KPIs Alinea Posts Likes Retweets1 800 Page Likes 300 Tweets1 600 2501 4001 200 2001 000 150 800 600 100 400 50 200 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 5273 23 0 3 0 23 1Nb Posts : 163 22 40 6 Tweets : 1081 22 2 150Nb Post Likes : 2559 Retweets : 396 21 3 21 30 7Nb Comments : 56 Tweets act. : 33 100 20 4Nb Comment Likes : 7 20 20 8 Retweets act. : 12 10 Tweets press : 67 19 50 5Likes / Jour : 103.4 19 9 Retweets press: 9 18 6Posts / Jour : 3.2 Tweets / j : 19.3Post Likes / Jour : 50.2 18 10 Retweets / j : 7.1 17 7Comments / Jour : 1.1 Tweets act. / j : 0.6 8 16Comment Likes / Jour : 0.1 17 11 Retweets act. / j : 0.2 15 9 16 12 Tweets press / j : 1.2 14 10 15 14 13 Retweets press / j : 0.2 13 12 11
  10. 10. KPIs Fly Posts Likes Retweets Page Likes 160 Tweets3 500 1403 000 1202 500 1002 000 801 500 601 000 40 500 20 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 8107 23 0 1 23 80 0 1Nb Posts : 99 22 5 Tweets : 425 22 2Nb Post Likes : 2417 21 30 6 Retweets : 116 21 60 3Nb Comments : 81 20 Tweets act. : 137 20 4Nb Comment Likes : 20 20 7 Retweets act. : 13 40 10 Tweets press : 3 19 20 5Likes / Jour : 159.0 19 8 Retweets press: 9 18 6Posts / Jour : 1.9 Tweets / j : 7.6 18 9Post Likes / Jour : 47.4 Retweets / j : 2.1 17 7Comments / Jour : 1.6 17 10 Tweets act. / j : 2.4 8 16Comment Likes / Jour : 0.4 Retweets act. / j : 0.2 16 11 15 9 Tweets press / j : 0.1 15 12 14 10 14 13 Retweets press / j : 0.2 13 12 11
  11. 11. KPIs Atlas 1,230 Posts Likes Retweets Page Likes Tweets25 1,020 0,81510 0,6 5 0,4 0 -5 0,2-10 0,0 Semaine Semaine 08 09 10 11 12 13 14 15 09 10 W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 25 8 16Nb Posts : 45 20 9 Tweets : 2Nb Post Likes : 97 10 Retweets : 0 1.0Nb Comments : 10 19 10 Tweets act. : 0Nb Comment Likes : 5 5 Retweets act. : 0 0.5 Tweets press : 0 18 11Likes / Jour : 0.7 Retweets press: 0Posts / Jour : 1.3 Tweets / j : 1.0Post Likes / Jour : 2.7 17 12 Retweets / j : 0.0Comments / Jour : 0.3 Tweets act. / j : 0.0Comment Likes / Jour : 0.1 Retweets act. / j : 0.0 16 13 Tweets press / j : 0.0 15 14 Retweets press / j : 0.0 23
  12. 12. KPIs Cuir Center Posts Likes Retweets600 Page Likes Tweets 35500 30 25400 20300 15200 10100 5 0 0 Semaine Semaine 11 12 13 14 15 10 11 12 13 14 15 W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 562 22 0 1.2 23 1Nb Posts : 0 Tweets : 69 22 2 1.1 15Nb Post Likes : 0 Retweets : 49 21 3Nb Comments : 1 1.0 Tweets act. : 0 10Nb Comment Likes : 0 0.9 Retweets act. : 0 20 6 0.8 Tweets press : 0 5 Retweets press: 0 19 7Likes / Jour : 562.0 0.7Posts / Jour : 0.0 0.6 Tweets / j : 2.4 18 8Post Likes / Jour : 0.0 0.5 Retweets / j : 1.7Comments / Jour : 1.0 0.4 Tweets act. / j : 0.0 17 9Comment Likes / Jour : 0.0 0.3 Retweets act. / j : 0.0 16 10 0.2 Tweets press / j : 0.0 15 11 0.1 Retweets press / j : 0.0 14 13 12

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