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Social Media Tools and tactics

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My segment of the NEHA AEC panel Discussion on Environmental health and Social Media.

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Social Media Tools and tactics

  1. 1. Your Turn<br />https://twitter.com/signup<br />http:/bit.ly/tweetneha<br />Text to 40404 “Hello NEHAAEC”<br />
  2. 2.
  3. 3. Tools and Tactics<br />Steven Lipton M.Ed. LEHP CF-FS<br />Biotest Services/Scientific Device Labs<br />
  4. 4. A multi tool strategy<br />Blogging<br />Micro Blogging<br />Multi Media Platform<br />
  5. 5. weB + Log = Blog<br />What’s a Blog?<br />
  6. 6. Blogs are Simple and fast to add content<br />Blogs vs Web Pages<br />
  7. 7. Content Automatically Archived<br />Blogs vs Web Pages<br />All posts from Feb 2006 to the present<br />
  8. 8. Very cost effective<br />Blogs vs Web Pages<br />$220/yr<br />$0/ yr<br />
  9. 9. Micro blogging? <br />Conversation? <br />Advertising? <br />Exhibitionism? <br />News source?<br />Cynical one-liners?<br />What is Twitter?<br />
  10. 10. Twitter is what you make it and what people read on it.<br />Twitter can be searched, so it is also research and information gathering. <br />Twitter is all about the Links<br />What is Twitter?<br />
  11. 11. In-field reporting<br />
  12. 12. Twitter Clients<br />
  13. 13. Facebook<br />
  14. 14. User creates profile<br />Stores and shares information and media with other “friends”<br />Keeps friends up to date with status messages. <br />Facebook<br />
  15. 15. Facebook: Organization Pages<br />
  16. 16. Watching metrics<br />
  17. 17. Watching metrics<br />
  18. 18. Watching metrics<br />
  19. 19. Watching Metrics<br />
  20. 20. Metrics for Blogs<br />
  21. 21. Post Consistently<br />Cross link to all platforms<br />Post items of interest and value<br />Short<br />Memorable<br />Teaches something they want to learn<br />3 Strategies<br />

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