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Blogging 101 Steven J Lipton LEHP CF-FS Biotest Services Inc.

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What’s a Blog? <ul><li>weB + Log = Blog </li></ul>

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What’s A Blog <ul><li>An Easy to Use, often free website </li></ul><ul><li>A way to journal or post to the Public </li></ul><ul><li>A way to send out announcements, information or Opinion </li></ul>

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What’s A Blog <ul><li>Accessible from any internet browser </li></ul><ul><li>Allows comments </li></ul><ul><li>Archives posts </li></ul>

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Blogs vs Web Pages <ul><li>Blogs are Simple and fast to add content </li></ul>

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Blogs vs Web Pages <ul><li>Content Automatically Archived </li></ul>All posts from Feb 2006 to the present

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Blogs vs Web Pages <ul><li>Very cost effective </li></ul>$105/yr $0/ yr

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Blogs vs Web Pages <ul><li>Not as Flexible – Date order to posts </li></ul>

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Using a blog

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Using a blog <ul><li>Example sites </li></ul><ul><li>http://nehaaecexhibition.blogspot.com </li></ul><ul><li>http://ehblogger.blogspot.com </li></ul><ul><li>http://shoestringsanitarian.blogspot.com </li></ul>

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Using a blog <ul><li>http://shoestringsanitarian.blogspot.com </li></ul><ul><li>The home page elements </li></ul><ul><li>Navagation to older posts </li></ul><ul><li>Links </li></ul>

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Using a blog <ul><li>http://nehaaecexhibition.blogspot.com </li></ul><ul><li>Commenting </li></ul>

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Using a blog <ul><li>Example sites </li></ul><ul><li>http://ehblogger.blogspot.com </li></ul><ul><li>Connecting to RSS </li></ul>

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Making a Blog- Sources <ul><li>Two types </li></ul><ul><li>Self Contained </li></ul><ul><ul><li>Blogger (Google) </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><li>Self-hosted (often not free, but cheap) </li></ul>

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First steps in making a blog <ul><li>Get an account </li></ul><ul><li>Pick a name </li></ul><ul><li>Register the name </li></ul><ul><li>Check your options </li></ul><ul><li>Add some layout options </li></ul><ul><li>POST! </li></ul>

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The EH Blogger Overhaul <ul><li>Titles </li></ul><ul><li>Administrative options </li></ul><ul><li>Permissions </li></ul><ul><li>Layout options </li></ul>

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Posting a Blog <ul><li>Option 1: Post from the blog software </li></ul><ul><li>Option2: Post from e-mail </li></ul><ul><li>Option3: Post from other software </li></ul>

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Posting a Blog <ul><li>Option 1: Post from the blog software </li></ul><ul><li>Option2: Post from e-mail </li></ul><ul><li>Option3: Post from other software </li></ul>

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Practice Posting: e-mail <ul><li>E-mail post to </li></ul><ul><li>EHBlogger.?????@blogger.com </li></ul>

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Posting a Blog <ul><li>Option 1: Post from the blog software </li></ul><ul><li>Option2: Post from e-mail </li></ul><ul><li>Option3: Post from other software or add-on’s </li></ul>

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Content Types <ul><li>Text & HTML </li></ul><ul><li>Links </li></ul><ul><li>Pictures </li></ul><ul><li>Embedded content </li></ul><ul><ul><li>Video (YouTube, Viddler) </li></ul></ul><ul><ul><li>Audio (Podcasts,MP3 files) </li></ul></ul><ul><ul><li>Powerpoint presentations(slideshare) </li></ul></ul><ul><ul><li>Other content </li></ul></ul>

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Types of content <ul><li>Opinion pieces & Commentary </li></ul><ul><li>News articles and announcements </li></ul><ul><li>Forwarding other content </li></ul><ul><li>Ongoing training </li></ul><ul><li>Scores </li></ul><ul><li>Surveys </li></ul><ul><li>Discussions </li></ul>

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Promoting your Blog <ul><li>Let people Know! </li></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Other media </li></ul></ul><ul><li>Let the media know! </li></ul><ul><li>Include keywords! </li></ul>

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Promoting your Blog - Content <ul><li>Be consistent! </li></ul><ul><li>Blog 2 to 3 times a week </li></ul><ul><li>More content grabs more attention </li></ul>

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Promoting your Blog - Links <ul><li>Link with others </li></ul><ul><li>Other sites Popularity has Attention value </li></ul><ul><li>Well linked + well visited = Attention </li></ul><ul><li>Attention + keywords + content = popularity </li></ul>

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Your Assignment: Part I <ul><li>Become a Reporter! </li></ul><ul><li>As you attend sessions, write articles about the sessions to post to EHBlogger. </li></ul><ul><li>E-mail EHBlogger@gmail.com to get the address to blog to. </li></ul><ul><li>Comment on other’s articles. </li></ul><ul><li>Remember a By-Line! </li></ul>

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Your Assignment: Part II <ul><li>Comment on articles on the NEHA Blog </li></ul><ul><li>NEHA will have posts to put comments. </li></ul>

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Your Assignment: Part III <ul><li>Make your own blog </li></ul><ul><li>Have a link to EHBlogger.blogspot.com </li></ul><ul><li>Email [email_address] or write a comment to the Links post with the address of your blog and I’ll include on the EHBlogger’s web links </li></ul>

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Questions? Steven Lipton Biotest Services inc. Des Plaines IL http://shoestringsanitarian.blogspot.com [email_address] [email_address]