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8/7/13 NEC India gets aggressive with channel engagement program - 26 Jul 2013 - DQ Channel print view
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NEC India gets aggressive with channel
26 Jul 2013, Rachna Garga, DQ-Channels
NEC India rolled out a new channel engagement initiative with select 150 tier 2 channel partners. This will
empower channels with a holistic approach to offer IT and networking solution to SMB customers to meet their
display, communication and security needs.
The select partners will work closely with NEC team and submit a business plan within the business framework
and targeted client lists. Within the scope of an MOU which will be signed with partners, NEC India will provide
sales, marketing and technical support to these partners while the logistics and billing will be routed thru tier 1
partners. On a monthly basis - methodology will be developed to forecast and review business, help lock
opportunities and ensure profitability is protected and business is committed to these tier 2 partners.
Highlighting the initiative undertaken, Zubair Alam, country head, NEC India commented, "To empower the
partner ecosystem to deliver solutions more effectively, NEC India is committed to training and authorising their
partners who share our passion and vision of empowering by innovation. Designed to bring greater depth and
breadth into the existing partner ecosystem and to cultivate new relationships, this is a new initiative for partner
empowerment. With this vision in mind, our go-to-market strategy aims to strengthen and enable our partner
ecosystem to deliver these solutions more effectively."
While engaging in a mutually beneficial relationship with its channel partners, NEC will aim for 40% growth this
year and continue focus on high growth verticals - hospitality, telecom, government, education, healthcare and