Btl:longcopy

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Btl:longcopy

  1. 1. Brochures
  2. 2. A 180-page travel brochure
  3. 3. A 180-page travel brochure
  4. 4. A series of technical brochures for an aviation IT solutions firm.
  5. 5. Every single brochure for all GM cars across the Middle East.
  6. 6. And brochures for all sorts of fields, from sports to finance.
  7. 7. Direct Mail Not the most common form of communication in countries without reliable postal services, but the odd one made it through.
  8. 8. DM piece for Business Travel International.
  9. 9. Dubai Healthcare City… DM to attract investors to Dubai HealthCare City. Copy on envelope read ‘Take one for healthy returns on investment.’
  10. 10. Packaging and POS. For Kellogg’s, GM, and all other brands.
  11. 11. This was our outdoor adaptation of a worldwide campaign...
  12. 12. …which we implemented in several media, right down to the display stands.
  13. 13. Guidelines
  14. 14. We completely redesigned Chevrolet’s templates from scratch, from press ads to dealer guidelines, catalogues to showroom displays. Every single photo, ad, brochure, and bit of copy was developed by us within these guidelines. When dealers wished to run their own promotions, they had to do so in line with our visual and tone-of-voice guidelines. The result was a unified, identifiable communication platform for all Chevrolet cars – across the entire Middle East.
  15. 15. Tone-of-voice guidelines for the Middle East’s leading travel agency.
  16. 16. And motivational material for company staff.
  17. 17. Motivational material for staff

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