1. NYP
BE YOUR DREAM...
N. DavidYancey
CEO & Founder
NYP
Brand Identity
Sunday, November 14, 2010
2. BRAND NAME
HOW DID WE COME UP WITH THAT?
THE COMPANY’S NAME IS A PLAY OFFTHE
CEO & FOUNDER’S NICKNAME “NAAS”
YANCEY. THE WORD “PROJECT” IS USED BY
MANY PEOPLE WHO ARE INTERESTED IN HIS
IDEA. SO WHENYOU PUT ITTOGETHER WE
“THE NAAS YANCEY PROJECT”. WE DECIDED
TO DROPTHE WORD “THE” FOR AESTHETIC
PURPOSES. THIS NAME IS PROTECTABLE AS
OUTLINED BY USPTO.gov.
NAAS YANCEY PROJECT
THE BRAND NAME DEFINES SIMPLICITY,WHICH IS ALSO
A DRIVING FORCE FORTHE COMPANY OVERALL.
Sunday, November 14, 2010
3. BRAND NAME CONT’D
PROS
THE BRAND NAME DEFINES SIMPLICITY,
WHICH IS ALSO A DRIVING FORCE FOR
THE COMPANY OVERALL.
NAAS YANCEY PROJECT
PRO’S & CON’S
CONS
SOME MAY CONSIDER IT TOO BASIC
AND MAYTHINKTHAT LITTLE EFFORT
WAS PUT INTO IT.
Sunday, November 14, 2010
4. TAG LINE
We at the NaasYancey Project firmly believe that at some point
you must WAKE UP from dreaming and BE what it is that
you want to be.We hear the advice from celebrities and top
ranking producers & directors on:
Q:“What would you tell someone who wants to be like you?”
A:“I would tell them to just keep dreaming big...” etc.
Now is the time to wake up.
BE YOUR DREAM...
Sunday, November 14, 2010
5. NYPBE YOUR DREAM...
NYPSTUDIOS
OUR COMPANY LOGOS
THE ADMINISTRATIVE & TALENT
MANAGEMENT DEPARTMENTS.
THE PRODUCTION DEPARTMENT
CONCEPT
Sunday, November 14, 2010
6. NYPBE YOUR DREAM...
NYPSTUDIOS
THE LOGOS REPRESENT
SIMPLICITY AND ELEGANCE.
WE HAVE REDUCED OUR
BRAND NAME DOWN TO ITS
S I M P L E S T F O R M , T H E
A C R O N Y M . M O S T
COMPANIES OF SIMILAR
MISSION USE ACRONYMS IN
THEIR LOGOS. WE ALSO
INCORPORATED A STAR
WHICH REMINDS US OF THE
DAYS WHEN TALENT AKA
“STARS” WERE DISCOVERED.
THIS LOGO IS PROTECTABLE
AS OUTLINED BY USPTO.gov.
Sunday, November 14, 2010
7. COMPETITOR LOGOS
The William Morris
Endeavor -This logo is
unique in its appearance,
however, does not really
set the tone for the
companies mission
The UnitedTalent
Agency -This logo, also,
does not really set the
tone for the companies
mission. It looks like
there is a cigarette in the
middle of that symbol.
Sunday, November 14, 2010
8. ALTHOUGH THIS COMPANY IS NOT
OF THE SAME TYPE AS THE NAAS
YANCEY PROJECT, THEIR LOGO
SERVED AS PARTIAL INSPIRATION TO
OUR DESIGN. KEEPING SIMPLICITY
AND ELEGANCE TO CONVEY THEIR
COMPANY’S IMAGE. THE NAAS
YANCEY PROJECT WANTS IT’S
LOGOTO CONVEYTHE SAME.
Sunday, November 14, 2010
9. CORPORATE CULTURE
THIS COMPANY OPERATES ON A PLATFORM THAT NOT ONLY GIVES, BUT
ALSO ENCOURAGES OPEN CASTING CALL OPPORTUNITIES FOR
PRINCIPAL ROLES; A COMPANY THAT INVITES YOU TO SUBMIT
HEADSHOTS & RESUMES; A COMPANY THAT GIVES YOU AN EASIER
AVENUE TO SUBMITYOUR ORIGINAL SCREENPLAYS.
THIS COMPANY WILL ALSO HELP MANAGE THE CAREERS OF NEW
TALENT, IF THEY CHOOSE. THE IDEA IS TO OFFER REASONABLY PRICED
CLASSES FOR DIFFERENT TYPES OF ENTERTAINMENT CAREERS SO THAT
TALENT AND CREW WHO WORK WITH THIS COMPANY ARE NOT JUST
GETTING A TEMPORARY JOB PLACEMENT, BUT SKILLS TO ALSO KEEP
MOVING FORWARD.
Sunday, November 14, 2010
10. MISSION STATEMENT
HELPINGTO MAKEYOUR ENTERTAINMENT DREAMS...
YOUR ENTERTAINMENT REALITY...
THIS STATEMENT WILL BE ON MOST NYP LITERATURE. IT IS DIRECTED
TO OUR CLIENTS, HOWEVER SERVES AS A REMINDERTO OUR
EMPLOYEES. WE ARE STRIVINGTO BE A 5 STAR COMPANYTO OUR
CLIENTS.
Sunday, November 14, 2010
