N. David Yancey - BSB Logo & Brand Design

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N. David Yancey - BSB Logo & Brand Design

  1. 1. NYP BE YOUR DREAM... N. DavidYancey CEO & Founder NYP Brand Identity Sunday, November 14, 2010
  2. 2. BRAND NAME HOW DID WE COME UP WITH THAT? THE COMPANY’S NAME IS A PLAY OFFTHE CEO & FOUNDER’S NICKNAME “NAAS” YANCEY. THE WORD “PROJECT” IS USED BY MANY PEOPLE WHO ARE INTERESTED IN HIS IDEA. SO WHENYOU PUT ITTOGETHER WE “THE NAAS YANCEY PROJECT”. WE DECIDED TO DROPTHE WORD “THE” FOR AESTHETIC PURPOSES. THIS NAME IS PROTECTABLE AS OUTLINED BY USPTO.gov. NAAS YANCEY PROJECT THE BRAND NAME DEFINES SIMPLICITY,WHICH IS ALSO A DRIVING FORCE FORTHE COMPANY OVERALL. Sunday, November 14, 2010
  3. 3. BRAND NAME CONT’D PROS THE BRAND NAME DEFINES SIMPLICITY, WHICH IS ALSO A DRIVING FORCE FOR THE COMPANY OVERALL. NAAS YANCEY PROJECT PRO’S & CON’S CONS SOME MAY CONSIDER IT TOO BASIC AND MAYTHINKTHAT LITTLE EFFORT WAS PUT INTO IT. Sunday, November 14, 2010
  4. 4. TAG LINE We at the NaasYancey Project firmly believe that at some point you must WAKE UP from dreaming and BE what it is that you want to be.We hear the advice from celebrities and top ranking producers & directors on: Q:“What would you tell someone who wants to be like you?” A:“I would tell them to just keep dreaming big...” etc. Now is the time to wake up. BE YOUR DREAM... Sunday, November 14, 2010
  5. 5. NYPBE YOUR DREAM... NYPSTUDIOS OUR COMPANY LOGOS THE ADMINISTRATIVE & TALENT MANAGEMENT DEPARTMENTS. THE PRODUCTION DEPARTMENT CONCEPT Sunday, November 14, 2010
  6. 6. NYPBE YOUR DREAM... NYPSTUDIOS THE LOGOS REPRESENT SIMPLICITY AND ELEGANCE. WE HAVE REDUCED OUR BRAND NAME DOWN TO ITS S I M P L E S T F O R M , T H E A C R O N Y M . M O S T COMPANIES OF SIMILAR MISSION USE ACRONYMS IN THEIR LOGOS. WE ALSO INCORPORATED A STAR WHICH REMINDS US OF THE DAYS WHEN TALENT AKA “STARS” WERE DISCOVERED. THIS LOGO IS PROTECTABLE AS OUTLINED BY USPTO.gov. Sunday, November 14, 2010
  7. 7. COMPETITOR LOGOS The William Morris Endeavor -This logo is unique in its appearance, however, does not really set the tone for the companies mission The UnitedTalent Agency -This logo, also, does not really set the tone for the companies mission. It looks like there is a cigarette in the middle of that symbol. Sunday, November 14, 2010
  8. 8. ALTHOUGH THIS COMPANY IS NOT OF THE SAME TYPE AS THE NAAS YANCEY PROJECT, THEIR LOGO SERVED AS PARTIAL INSPIRATION TO OUR DESIGN. KEEPING SIMPLICITY AND ELEGANCE TO CONVEY THEIR COMPANY’S IMAGE. THE NAAS YANCEY PROJECT WANTS IT’S LOGOTO CONVEYTHE SAME. Sunday, November 14, 2010
  9. 9. CORPORATE CULTURE THIS COMPANY OPERATES ON A PLATFORM THAT NOT ONLY GIVES, BUT ALSO ENCOURAGES OPEN CASTING CALL OPPORTUNITIES FOR PRINCIPAL ROLES; A COMPANY THAT INVITES YOU TO SUBMIT HEADSHOTS & RESUMES; A COMPANY THAT GIVES YOU AN EASIER AVENUE TO SUBMITYOUR ORIGINAL SCREENPLAYS. THIS COMPANY WILL ALSO HELP MANAGE THE CAREERS OF NEW TALENT, IF THEY CHOOSE. THE IDEA IS TO OFFER REASONABLY PRICED CLASSES FOR DIFFERENT TYPES OF ENTERTAINMENT CAREERS SO THAT TALENT AND CREW WHO WORK WITH THIS COMPANY ARE NOT JUST GETTING A TEMPORARY JOB PLACEMENT, BUT SKILLS TO ALSO KEEP MOVING FORWARD. Sunday, November 14, 2010
  10. 10. MISSION STATEMENT HELPINGTO MAKEYOUR ENTERTAINMENT DREAMS... YOUR ENTERTAINMENT REALITY... THIS STATEMENT WILL BE ON MOST NYP LITERATURE. IT IS DIRECTED TO OUR CLIENTS, HOWEVER SERVES AS A REMINDERTO OUR EMPLOYEES. WE ARE STRIVINGTO BE A 5 STAR COMPANYTO OUR CLIENTS. Sunday, November 14, 2010
  11. 11. NYP BE YOUR DREAM... Sunday, November 14, 2010

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