OUR CREDENTIAL
Spring 2014

ABOUT NEW DIGITAL NOISE

Full Digital Solutions
Integration
MOBILE
WEB
eCOMMERCE
CRM
BIG
DATA
SOCIAL
Technical DevelopmentMaintenance & Monitoring

SOCIALIZE YOUR BRAND

CONTENTS STRATEGY
1. Event
Introduction
Mini-game to engage fans
to the event
Event photo
album, with on-
site instant feeds
& photos
updates
2. Lifestyle & Newsy
Seasonal Greetings
Sense of humor
3. Promotes other social media platforms
4. Racing News

Leveraging Uniqueness of Social Media Platforms
Interactive
game with users
“White” dress code
to Happy Valley,
redeem beer at
Happy Wed
Offer and coupon to draw traffic
to Happy Wednesday
Bring a friend to Happy Valley to
redeem 2 free movie tickets
Youtube Program: Finding Happy Wednesdy
Event Highlights
Highlights of the Events
Activities at the Happy
Valley Racecourse
Invite fans to
take picture,
post to
instagram,
hashtag
“#hwcny”,
and redeem
beer
coupon

Events to Social Media
Photo Booth at Venue
Fans took photos, scan the
unique QR Code and share it
to their Facebooks’ walls
Fans Recruitment
Booth at venue

Viral of Listening to Women
A global campaign to celebrate International Women’s Day.
Spread out the message via the viral effect at Facebook
Encouragement shown on fans’
facebook wall
•Tag friend(s) sharing the encourage
•Enhance the viral effect
Invite Fans to write their encouragement
and appreciation to women at Facebook
App
Words from other Fans
to be shown on the
Facebook App
Creative Concept
•eCard is designed as petal
•Each fans contributed a petal for making a big rose
•Rose is the symbol of Lancome

Viral of Listening to Women
Mobile Responsive to cater mobile and tablet users, which to
induce more participation of the campagin
Web
Pull down menu to cater the user
experience of mobile and tablet
Invite Fans to write their encouragement
and appreciation to women at Facebook
App
Mobile/Tablet
Top Menu for Web Version
Scroll menu for mobile and tablet

Social Media to Events
Social Media extended to events and induced participation from L’Oreal staff
Event on March 8 at Harbour City
Selected encouragements
displayed at the event
Selected encouragements from
staff of L’Oreal Hong Kong
@L’Oreal Hong Kong Office

Data, Influencers and Actions
from analysis, production to digital media planning and buying
Influencers
Top Fans of benefits
• Select “Top influencers” from
benefits fanpage
• Top Influencers selected by most
LIKE and Comment
Reviews by Influencers
• A pack of fake-up sent to influencers
• Since they are top fans of benefit,
appreciated for benefit’s invitation,
glad to be Brand Ambassador and
then write products review
Reviews by Users
• Users got samples from benefit outlets
• Submit review at benefit fanpage
• Attractive incentives for review submissions
Share with Friends
• Special prizes which aim to encourage
“share with friends”
Campaign Mechanism

Services
1. Find out Top Influencers
& Performance tracking
-By Karity, A Social Media Monitoring
and Analytic Engine under NDN Group
benefit – Data, Influencers and Actions
2. Facebook Apps Production
Online version Mobile version
3. Hotmedia
-Digital OOH
• Reviews from Top Influencers broadcasted
• Remind users to get the sample & submit review
• Products info
4. Promotion
-supported by NDN Group owned media
• Y5Zone, Darizi (bridal focus) and hkgoodjobs (job
interview focus)
• eDM reminder to users who registered for samples
5. Digital Media Planning & Buying
-covers both online and mobile channels
- banner ad. production and media traffic
6. Post Campaign Analysis
-analysis in Facebook Apps Performance, Users
behavior in both FB & Actions, Media
Performance,
-Insights and recommendations for next
campaign
-Data drawn from Klarity, Media owners and
Google Analysis

Contents Marketing @ Digital Platforms
Clients: Four Seasons Hotel and Resort
China
Tasks : Contents Marketing via
Weibo and Online Magazine
• Being Chief Editor of Four Seasons
Weibo and Online Magazine “Life
By Four Seasons”
 Contents planning and editing by
Darizi Shanghai to fit in the
language and culture in Mainland
China
• Weibo Management
• Site Maintainence
Weibo
Life By Four Seasons Online Magazine
Luxury living for Four Seasons customers
Tie in with Four Seasons services with hot topics in town

Facebook Apps / Games
Chivas Micro Movie by Wong Ka Wai Quaker Oakmeal Stamp Collection Microsoft Facebook Game

MOBILIZE YOUR BRAND

Our Tasks
• App Concept, from creative
direction, user experience to
interface design
• App Development, technical
development include front end
transition, back end content
management system and
integration with banking and
database system
Compass Visa – Compass Rewards

Compass Visa – Compass Rewards
Members Login
• Non-members can skip
login and visit the rewards
pages
Compass Dollars
Balance
• Check the balance instantly
Purchase and Redemption
• 2 ways to do
• 100% redeemed by Compass Dollors
• Purchase by cash + Compass Dollars

Johnnie Walker – Social Location Mobile
Price
Redeem
Facebook Activities
• Like the post
• Sharethe post
• Check-inat particular location
+
Miles
Earned
Purchase
• QR code assigned to every bottle of Johnnie
Walker
• Use the in-apps QR-code scanner to scan the QR code on
the bottle
• QR-code will be invalid after scanning

Pacific Coffee – buy coffee by your mobile phone
Thought of the Day
• Nice design opening flash
with start at “Though of
the Day”
Shop Locations
• Locates shops nearby
via GPS
Calories
Finder
M-commerce via
Perfect Cup Card
• Inapt store value card
• Paid by “Apps”
by the bar code reading
(QR code enabled)
• Recharge money by
PayPal
My Photo
• Insert users’ own photo
• Insert graphics and own text
• Save to photo album & sent
to friends via whatsapps
Silver Awards, BEST APP/CONTENT BY A CONSUMER BRAND,
Mob-EX Awards 2012

Nikon – interactive showroom
iPad apps, which show the
specifications and photo
samples of the camera
The apps is widely used at
Nikon outlets and showroom in
Mainland China
Digital @ Retails

WEB & DIGITAL PRODUCTIONS

Mobile Responsive – Web + Mobile

Total Campaign Solution
Mobile Responsive
SMS Broadcasting for
Sam[le Redemption
Banner Ad.
Production

HKTDC – World Boutique
A citywide event in HK celebrating World Boutique
Allow user to share their street snapshots with social
media sharing element for viral. The site is designed
modishly, appealing to trend-savvy consumers.
2013
2012

Video Animation
Video
Title: Asset Allocation
Title: Selecting Investment Products
Video

INTEGRATION
FULL SERVICES DIGITAL AGENCY

New Chapter
1. Campaign Site
2. Share my dream in “New Chapter”
3. Share it at Facebook
Scope of Works
1. Idea Generation
2. Creative Concept
3. Technical Development

Scope of Works
1. Branding – Logo Design, Web
Design
2. Product Mechanism
• Idea Generation
• Integrate “Group Buy” concept
to deposit products
• Sync with Social Media to
enhance the “Group Buy
Concept”
3. Production
• Mobile Responsive to cater
mobile and tablet users
• One creative design to MOST of
the digital devices
• Various layouts to present the
page in comfortable users
experience
• Technical developement
Mobile Responsive at Mobile
Social Media Plugin
Popularity

Personalize Wallet -
Users’ own selection
of wallet color
• Personalize own wallet by
selecting favor wallet color and
able change the color from time
to time
• The green, corporate color of
Hang Seng Bank, is the default
color. On the other hard,
interface flexibility is allowed by
providing options to users
Texture of Wallet
• Using the texture of a wallet,
relates the apps with payment.
• Warmer touch with users
Mobile - Hang Seng Mobile Wallet

Pull Down Menu
• Instead of back-forth
pages, user able to view all
wanted information in one
page via “Pull Down Menu”
Payment Process
• Big button to illustrate how to pay
• Coupon button right beside the payment button to
encourage coupon usage
• Sparkling button to let user know the payment is in
process
Number Pad
• Ease and convenience
to key-in digit
Transition Record
• Users most concerned
contents.
• List our clearly
Mobile - Hang Seng Mobile Wallet

Web
Web Maintenance
Login Page Revamp
eDM ProductionDigital Strategies
• Digital Strategic planning
• Banner Ad. Creative Concept
and productions

Video Production
Demo video at hangseng.com
New Media
ipoint Kisok @Central and Causeway Bay
Screens Design

DIGITAL PRODUCTS

One-One-Communication - Social
2. OA at wechat
Channel
4. Share with friends
1. Official Accounts (OA)
3. Click to “details”
Execution Flow

One-One-Communication - Social Contents
Interactive game with users Get prepared for the event
“White” dress code to Happy Valley,
redeem beer at Happy Wed
Draw Traffic to Event
Bring a friend to Happy Valley to
redeem 2 free movie tickets
Interactive with fans at Event
Take pic at Happy Valley,
present to reception and get
the free headphone

One-One-Communication - Social Functions
Integrate with loyalty club
API available to extend functions
of the wechat channel
Chat Room

Klarity
Performance includes no. of
likes, comments and shares,
plus Top Influencers, Top Wall
Posts, check-in
Using “Words Clouds” to
present Popular keywords
Performance comparison
up to 6 brands
Easy reading charts
and tables
Monitor over 10,000 pages in 8x
social media platforms

ibeacon
A Retails solutions which enhance the shopping experiences and induce revisit and next purchase
EAST
SETUP
LOW
COST

Project UX
STEP 1. Pick a Template
STEP 2. Select Services
STEP 3. Finish
Project UX is a template based idea, combine the basic need of websites
CMS Responsive SEO
Functions

Zero Mobile
Tailor-made Mobile Phones for your VIP clients
Select your own hardware & functions
Design your own mobile phone
include the case and desktop theme
Preload your own apps and bookmarks

CRM
Not limited to front end campaigns and promotions, New Digital Noise also in
line them with backend CRM. Aim to understand consumers deeper via their
behavior, categorize them, approach them by more targeted marketing
solutions

O2O and eCommerce Consultancy
Platform Setup
Front End Design
Backend CMS and Payment Gateway
Storefront Setup
Taobao & Tmall Accounts Setup & Registration
Logistics
Marketing
Search Engine Optimization (SEO)
Social Media Marketing
(Weibo Management, Forum Seeding)
LUREcity.com - An eCommerce platform under NDN Group

THE TEAM

Team Structure
CEO
Andy Ann
Social Media
Editorial
Casen Wong
Account
Servicing
Alvis Fung
Creative
Frankie Yan
Technical
Herbert Wan
General
Manager
Paula Yang

The Teams
Commenced his career aseditor
at GamePlayer, both print & web
versions. Casen then joined CRi in
2007 as Contents Manager,
responsible for “903 forum:,
social media channel “My DCC (大
操場), viral video for products
selling ( 大玩派) etc. He then
joined Next Media, looked after
Facebook Fanpage of Apple Daily
and Sharp Daily, produced “Take
24 (亂Up 24)” at Apple Action
News
Social Media
Editorial
Casen Wong
Herbert has ben an
entrepreneur in the tech. field
since 1999 and has solid
experience in eCommerce and
CRM, establishing
membership and CRM system
for UA Cinema, Emperor
Group and California Red – the
first smart card loyalty
program of its kin Hong Kong.
Technical
Herbert Wan
Frankie got nearly 8 years
experiences as Senior
Multimedia Designer at
Designer City. With solid
experiences in web, mobile,
social media, kiosk etc.
servicing clients include ,
servicing CLP, The Hong Kong
Jockey Club, K11 Art Mall etc.
Creative
Frankie Yan
Account Servicing
Alvis Fung
Born and raised in NDN Group,
Alvis debut his digital journey
with hotmedia. He then
responsible for various digital
projects in NDN Group include
kisok with Nokia, CRM with
California Red, Online
platform with Darizi

Management
CEO
Andy Ann
Andy commenced his career with Ogilvy & Mather, he quitted
in 2 months and found his first company, New Digital Noise.
He then found over 20 companies, which are digital focus and
pioneer in the market. They include Darizi in 2007, hotmedia
in 2004, Y5Zone in 2003, hotmob in 2007, Social Media
Broadcast in 2010. He provides NDN clients expertise in every
aspects of digital marketing through his found companies,
from big data, strategic planning, creative, production,
technology development, then digital advertising platforms.
Andy was awarded as Winner for Innovation and Creativity
presented by the Hong Kong General Chamber of Commerce
(2007), Young Entrepreneur Winner of DHL and SCMP Hong
Kong Business Awards (2008), and the latest one, Piaget
Award for Excellence of Entrepreneurs’ by Entrepreneurs’
Organization Hong Kong.
General
Manager
Paula Yang
Paula’s first job was a Media Buyer with FCB. She then joined
PCCW in 1999, commenced her digital life from here,
responsible for eCommerce of Busniess Netvigator. Back to
the advertising fields in 2003, Paula changed her role in
publishers side, joined on.cc, launched Money18, ontv and
mobile channels, head up the sales & account servicing teams,
then put on.cc into top 3 grossing online media in Hong Kong.
Paula back to agency in 2010, joined Dentsu Media HK, setup
the digital arm, launched and leaded “iButterfly”. It becomes
an signature product of Dentsu Inc by winning 20 awards
locally and globally, includes WSA mobile summit, Grand of
the Grand HKICT 2012, HKMA TVB Marketing Excellence etc.
Paula joined NDN in 2012, rebrand and restructure New
Digital Noise as a full service digital agency, which aims to
provide a one stop digital solutions to marketers.

Awards
Bronze
Mobile Agency of the Year
Bronze
Excellence in Use of Apps
Finalist
Excellence in Digital Marketing
Excellence in Loyalty Marketing
Excellence in Data-Driven Marketing
Gold
Best App -Creative Design – Compass Visa
Silver
Best mCommerce Solutions – Johnnie Walker
Best Direct Response Campaign – benefit
Bronze
Best App-Creative Design – Hang Seng Bank
Best mCommerce Solutions – Compass Visa
Best CRM & Loyalty Progamme – Compass Visa
Best Original Contents – Kee Wah Bakery
Finalist
Best Direct Response – Circle K
Best Direct Response – shu uemura
Best Apps – Creative Design – Johnnie Walker
Best Apps – Creative Design – Kee Wah Bakery
Best CRM & Loyalty Programme – Johnnie Walker
Best Viral Marketing – benefit
Best User Experience – Compass Visa
Best App – Consumer Brand – Compass Visa

Our Clients…..Current

Our Clients….. Previous works

THANK YOUhttp://www.newdigitalnoise.com
find NDN Group at