Ndcc Presentation Final

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Digital Marketing Strategy for NDCC

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Ndcc Presentation Final

  1. 1. Digital Marketing Strategy North Dublin Chamber of Commerce - NDCC DCU Masters in Marketing Practicum Niamh Downey Laureen Morrissette Dan Higgins
  2. 2. Social Media Revolution - Socialnomics
  3. 3. Where we started Primary Research: Quantitative Surveys Qualitative Interviews Secondary Research: Search Engine Optimisation Social Media Networking
  4. 4. NDCC Online Presence Survey and Interview- Results
  5. 5. How often do you visit the NDCC website 46.2% 42.3% 11.5% 0% 13% 34% 33% How would you rate the NDCC website
  6. 7. Would you consider advertising on the NDCC website?
  7. 8. 3.4% 58% 20% 17% How would you describe you social networking skills level?
  8. 9. What Social Networking sites does your business currently use? 60% 23% 23% 6.7% 30%
  9. 10. 100% of respondents agreed the NDCC should have a social media networking presence. NDCC Interviews results 90% of respondents said they wanted regular updates of the NDCC’s activities via email and the website 80% of respondents felt the website did not reflect the NDCC member services
  10. 11. Where we are now Creating the website Creating Online presence with Social Media Networks
  11. 12. <ul><li>Not reflective of the services provided by the Chamber </li></ul><ul><li>Needs to become the Central Hub for information </li></ul><ul><li>Should entice new membership </li></ul><ul><li>Added value through LInK Research Centre </li></ul>Creating the Website Website Development
  12. 13. View Upcoming Events Calender Here View NDCC and Local News Here LINKS NORTH DUBLIN CHAMBER OF COMMERCE Get connected with the NDCC, the Hub for business in North Dublin Connect with the us On the Pulse of Business Networking in North Dublin Username Password Remember me Forgot password? Register View our Gallery Here HOME EVENTS JOIN US CONTACT NEWS MEMBERS ABOUT US GALLERY To learn more about becoming a member click Here Past Events Present Events Future Events
  13. 14. North Dublin Chamber of Commerce Tel: 01 - 7008861 Fax: 01 - 7008862 View the Gallery for the visit of Minister for Finance Brian Cowen to the NDCC in 2008 by clicking Here. View the Gallery for the recent NDCC Golf Event held in St. Margaret's Golf Club by clicking Here. Find out more about our Social Media Networking presentation and how it may affect you by clicking Here <ul><li>New Executive board elected. To find out who, click </li></ul><ul><li>Here. </li></ul><ul><li>Find out what events the NDCC is hosting to benefit </li></ul><ul><li>YOU, click Here. </li></ul><ul><li>Ryanair fails yet again in Aer Lingus take over bid, </li></ul><ul><li>find out More. </li></ul><ul><li>The President of the EU attempts to secure a strong </li></ul><ul><li>future for the Euro. Find out More. </li></ul><ul><li>Libya eyes up BP shares. How will this affect oil </li></ul><ul><li>prices? Find out More . </li></ul><ul><li>British Chambers of Commerce hail continued </li></ul><ul><li>growth. Find out More . </li></ul>
  14. 15. LINKS NORTH DUBLIN CHAMBER OF COMMERCE Click image to enlarge Upcoming Event Digital Marketing Strategy Date : July 7, 2010 Time : 8:00am Location : Bea Orpen Building Presenters : DCU Practicum Team Description : Increasing online presence for the NDCC Fee : FREE to members ANNUAL GOLFING EVENT BUDGET BREAKFAST Taste of Thailand. Click Here Dublin Events Hamleys Family Fun Day. Click Here On the Pulse of Business Networking in North Dublin Username Password Remember me Forgot password? Register HOME EVENTS JOIN US CONTACT NEWS MEMBERS ABOUT US GALLERY
  15. 16. North Dublin Chamber of Commerce Tel: 01 - 7008861 Fax: 01 - 7008862 Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours. RSVP to this event Kenco 97% Less Learn more about our New Digital Marketing Diploma on www.dcu.ie When What Where July 7, 2010 8:00 am July 8, 2010 8:00 am July 9, 2010 5:00 pm July 10, 2010 5:00 pm July 11, 2010 8:00 am July 12, 2010 8:00 am July 13, 2010 12:00 pm July 14, 2010 5:00 pm
  16. 18. 08/07/10 North Dublin Chamber of Commerce Creating a presence Social Media Networking The power is now in the hands of the consumer Strengthens the emotional ties with customers The power of question is great.    But it also comes with responsibility on your side. 
  17. 23. Where we want to go Build an interactive website Qualitative interviews with SME’s Social Media Networking Workshop
  18. 24. 08/07/10 North Dublin Chamber of Commerce <ul><li>What is it? </li></ul><ul><li>How will it help us? </li></ul><ul><li>How can we use it? </li></ul>SEO Strategy
  19. 25. 08/07/10 North Dublin Chamber of Commerce <ul><li>Current Strategy </li></ul><ul><ul><li>Undeveloped </li></ul></ul><ul><ul><li>Not effectively utilising resources available </li></ul></ul><ul><li>Proposed strategy </li></ul><ul><ul><li>Optimise available resources </li></ul></ul><ul><ul><li>Highly cost effective </li></ul></ul><ul><ul><li>Increased brand awareness </li></ul></ul><ul><ul><li>NDCC as an information centre through Backlinks with all members </li></ul></ul>SEO Strategy
  20. 26. 08/07/10 North Dublin Chamber of Commerce <ul><li>Home Page URL’s </li></ul><ul><ul><li>Home: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/index.php?option=com_frontpage&Itemid=1 </li></ul></ul></ul><ul><ul><li>Events page: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/index.php?option=com_content&task=view&id=16&Itemid=27 </li></ul></ul></ul><ul><ul><li>News: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/index.php?option=com_content&task=view&id=9&Itemid=18 </li></ul></ul></ul><ul><ul><li>HR Documents: </li></ul></ul><ul><ul><ul><li>http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=11&Itemid=20 </li></ul></ul></ul><ul><ul><li>Contact Page: </li></ul></ul><ul><ul><ul><li>http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8 </li></ul></ul></ul><ul><ul><li>Membership Benefits Page: </li></ul></ul><ul><ul><ul><li>http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8 </li></ul></ul></ul><ul><ul><li>Links Page: </li></ul></ul><ul><ul><ul><li>http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=10&Itemid=19 </li></ul></ul></ul>Current Website
  21. 27. 08/07/10 North Dublin Chamber of Commerce <ul><li>Suggested URL’s </li></ul><ul><ul><li>The URL’s which have been suggested below are much shorter and more accessible for the user who will be accessing the site. </li></ul></ul><ul><ul><li>Home Page: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/home </li></ul></ul></ul><ul><ul><li>Events page: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/events </li></ul></ul></ul><ul><ul><li>News Page: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/news </li></ul></ul></ul><ul><ul><li>HR Documents Page: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/hrdoc </li></ul></ul></ul><ul><ul><li>Contact Page: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/contact </li></ul></ul></ul><ul><ul><li>Membership Benefits Page: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/benefits </li></ul></ul></ul><ul><ul><li>Links Page: </li></ul></ul><ul><ul><ul><li>http://www.ndcc.ie/links </li></ul></ul></ul>Proposed Website
  22. 28. 08/07/10 North Dublin Chamber of Commerce Over 810 potential key words Creates synergy between the strategies Ensures improved brand recognition with Businesses and Customers Increases long-term survival Benefits of a Combined Strategy
  23. 29. Alternative Networking sites
  24. 30. Social Media Networking Workshop How to Surf the Social Media Wave
  25. 31. Build a cost efficient, interactive website Make the NDCC the business and political voice of North Dublin Create a strong brand recognition online and offline with SMN Hub of Information
  26. 32. Thank you for listening

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