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the campaign for youth social action 
@iwill_campaign #iwill
Background
What we’re doing... 
Our Vision 
Every young person in the UK is 
taking part in social action that helps 
others as well as their own 
development, creating a habit for life 
Our Mission 
To inspire and empower leaders from 
across society to enable every young 
person to take part in meaningful 
social action 
Our Goal 
To double the number of young 
people aged 10-20 taking part in 
meaningful social action between 
2014 and 2020
What is youth social action? 
Our collective goal is to double the number of 
young people aged 10 to 20 taking part in 
meaningful social action by 2020 
Youth social action is young 
people ‘taking practical action 
in the service of others to 
create positive change’
The goals within the goal 
Ensure all 
young people 
have the 
opportunity to 
participate 
Double the number 
of young people 
taking part 
Increase 
young 
people’s 
ongoing 
commitment 
Improve the 
quality of 
opportunities 
that are 
available
The principles of quality youth social action 
Reflective Challenging 
Embedded Youth-led 
Socially 
Progressive impactful 
. 
What does great 
youth social action 
look like?
The core pillars of our strategy 
Evidence 
& Demonstrate the 
benefits of Youth 
Social Action 
Enable 
Youth Social Action 
opportunities 
Embed 
Social Action in 
young people’s 
journey from 10-20
Existing pledges of support
Examples pledges
Example pledges
The voluntary sector and public services… 
Recognise the 
skills and value 
of youth social 
action in 
recruitment 
practices 
Contribute to the 
evidence base 
of the double 
benefit 
Increase the 
scale and 
reach of your 
youth social 
action 
programmes 
Open up 
opportunities 
for young people 
to take part as 
well as adults 
Spread the 
word about the 
double benefit of 
youth social 
action 
Integrate the 6 
quality 
principles into 
youth social 
action 
programmes
What next?
#iwill Week 
24th - 28th November 
What? 
A focused week which shines a spotlight on the #iwill 
campaign and youth social action as part of the 
campaign’s 1st anniversary 
Why? 
• To celebrate and showcase youth social action 
• To engage and inspire existing and new stakeholders 
• To lay out future plans for the campaign
Anniversary Events 
20th November: Advisory Council / Google Hangout 
24th November: indigo at the O2
The campaign for youth social action 
Questions please

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An overview on youth social action

  • 1. the campaign for youth social action @iwill_campaign #iwill
  • 3. What we’re doing... Our Vision Every young person in the UK is taking part in social action that helps others as well as their own development, creating a habit for life Our Mission To inspire and empower leaders from across society to enable every young person to take part in meaningful social action Our Goal To double the number of young people aged 10-20 taking part in meaningful social action between 2014 and 2020
  • 4. What is youth social action? Our collective goal is to double the number of young people aged 10 to 20 taking part in meaningful social action by 2020 Youth social action is young people ‘taking practical action in the service of others to create positive change’
  • 5. The goals within the goal Ensure all young people have the opportunity to participate Double the number of young people taking part Increase young people’s ongoing commitment Improve the quality of opportunities that are available
  • 6. The principles of quality youth social action Reflective Challenging Embedded Youth-led Socially Progressive impactful . What does great youth social action look like?
  • 7. The core pillars of our strategy Evidence & Demonstrate the benefits of Youth Social Action Enable Youth Social Action opportunities Embed Social Action in young people’s journey from 10-20
  • 11. The voluntary sector and public services… Recognise the skills and value of youth social action in recruitment practices Contribute to the evidence base of the double benefit Increase the scale and reach of your youth social action programmes Open up opportunities for young people to take part as well as adults Spread the word about the double benefit of youth social action Integrate the 6 quality principles into youth social action programmes
  • 13. #iwill Week 24th - 28th November What? A focused week which shines a spotlight on the #iwill campaign and youth social action as part of the campaign’s 1st anniversary Why? • To celebrate and showcase youth social action • To engage and inspire existing and new stakeholders • To lay out future plans for the campaign
  • 14. Anniversary Events 20th November: Advisory Council / Google Hangout 24th November: indigo at the O2
  • 15. The campaign for youth social action Questions please

Editor's Notes

  1. Intro me Going to cover: brief overview of the #iwill campaign that is being coordinated by Step Up to Serve Why are we doing it? What are we going to do? How are we going to do it? What we’re already doing with NCVO and it’s members – and how you can get involved
  2. Long-term embedded change – change the perception & role of young people in society Significant societal change – embedding a change in behaviour across significant sections of society
  3. Please do watch out for references to our forthcoming anniversary activity – We hope to shine a light on ysa and our achievements so far – research, partners and fresh funding (btw £20-30m) into ysa projects.