Maintaining trust and confidence in your fundraising

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Giles Pegram CBE (fundraising consultant) comes up with 20 questions you should ask your appeals director.

Find out more about the Evolve conference: http://www.ncvo.org.uk/training-and-events/evolve-conference

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Maintaining trust and confidence in your fundraising

  1. 1. gilespegram.com gilespegram.com gilespegram.com gilespegram.com gilespegram.com 20 questions you should ask your appeals director
  2. 2. gilespegram.com gilespegram.com gilespegram.com gilespegram.com gilespegram.com 2008 2009 2010 2011 2012 2013 2014 2015 INCOME EXPENDITURE ROI
  3. 3. gilespegram.com gilespegram.com gilespegram.com gilespegram.com gilespegram.com 20 Questions 1. Trends in income 2. Profit centres 3. Sources of funds, or techniques 4. Does the strategy say how? 5. Strategy linked to numbers
  4. 4. gilespegram.com gilespegram.com gilespegram.com gilespegram.com gilespegram.com 20 Questions 6. Long v. short term income 7. Structure 8. Plan to do different things 9. Stewarding donors after they have given 10.£5,000 donor
  5. 5. gilespegram.com gilespegram.com gilespegram.com gilespegram.com gilespegram.com 20 Questions 11.Attrition 12.Corporate income 13.Complaints 14.Earmarking 15.Holding to account
  6. 6. gilespegram.com gilespegram.com gilespegram.com gilespegram.com gilespegram.com 20 Questions 16.Key workers 17.Recording information 18.Recognition 19.Appeals director papers 20.Appeals director questions
  7. 7. gilespegram.com gilespegram.com gilespegram.com gilespegram.com gilespegram.com 20 Questions 16.Key workers 17.Recording information 18.Recognition 19.Appeals director papers 20.Appeals director questions

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